GITEX GLOBAL 2023: HPE presents electronic waste art installation at show

Hewlett Packard Enterprise (HPE) is exhibiting an installation made from electronic waste featuring the Burj Khalifa created by the visual artist Deniz Sağdıç, a Turkish artist known for her use of thought-provoking materials in her work.

The piece, made entirely of HPE electronic circuit board parts, aims to raise awareness among GITEX visitors for the environmental impact of the technology industry.

The Burj Khalifa is part of Sağdıç’s Ready Remade Series; it measures 100×160 centimeters and is the centrepiece of the HPE stand.

Art, technology and sustainability

“Sustainability is the issue of the whole world and the future,” said Sağdıç. “As the stakeholders of this issue, every individual and institution bears responsibility. Aiming to inspire eco-friendly sustainable ideas while drawing attention to the sustainability of art, I aim to recreate all kinds of waste products and objects in the world of art with the principle of recycling and upcycling.”

“Technology can be seen as one of sustainability’s biggest stumbling blocks: From energy consumption to electronic waste, to supply chain – the tech industry has a growing ecological footprint and needs to take responsibility,” said Ahmad Alkhallafi, MD for UAE and Africa at HPE.

“But we also see that technology can be part of the solution, be it in research and development or as a driver for transformation. This is why we have dedicated ourselves to offering sustainable solutions and services that can help our customers and partners monitor, observe, and reduce their IT carbon footprint,” he added.

HPE has committed to becoming net-zero across the entire value chain – including the use of HPE products – by 2040.