How out-of-home advertising drives brand visibility

Out-of-home advertising remains one of the most effective ways to capture attention and drive customer engagement. Research reveals that 79% of people can recall out-of-home advertisements they have seen in the past month, showcasing the memorable impact of this medium. Additionally, nearly 26% of customers report visiting a website in response to seeing an out-of-home advertisement, underlining its ability to influence consumer behaviour.

Out-of-home ads also have the potential to drive a 38% increase in mobile engagements with brands, making it a powerful tool for businesses looking to enhance their visibility in an increasingly digital world. But how exactly does out-of-home advertising drive brand visibility? Let’s find out:

1. Location, location, location

Out-of-home advertisements are placed in high-traffic areas, such as busy streets, public transportation hubs, malls and high-rise towers. This strategic placement ensures that the ad is seen by a large number of people, increasing its reach and potential impact. Businesses can also tailor their messaging to appeal to a particular demographic or audience segment by targeting specific locations.

2. Creative freedom

Unlike other advertising mediums, such as TV or radio, out-of-home ads offer businesses more creative freedom and flexibility in terms of design and messaging. With the use of bold visuals, catchy slogans, and even interactive elements, out-of-home advertisements have the ability to grab attention. This creative freedom allows businesses to showcase their brand’s unique personality and stand out from competitors.

3. Constant exposure

Out-of-home advertising offers continuous exposure as it is visible 24/7. Unlike other mediums requiring media buys or airtime, outdoor ads are always present for potential customers to see. This constant exposure helps create a sense of familiarity and trust with the brand, leading to increased chances of customer engagement and conversion.

4. Amplifies other marketing efforts

Businesses these days often have multiple marketing channels running simultaneously, from social media ads to email campaigns. OOH advertising can complement these efforts by reaching potential customers who may not be active online or are more likely to respond to traditional forms of advertising.

5. Cost-effective

Out-of-home advertising typically costs 80% less than television advertising, making it a cost-effective option for businesses. Compared to other advertising forms, out-of-home advertisements offer lower expenses and a higher return on investment. They allow businesses to reach a large audience affordably, boosting brand awareness and customer engagement without a significant financial outlay.

6. Targeted messaging

With the proliferation of digital screens throughout the industry, digital-out-of-home advertisements offer businesses the opportunity for targeted messaging by tailoring their message based on location, time of day, weather, or a variety of external conditions. This allows businesses to reach a specific audience and increase the effectiveness of their advertising efforts.

7. Measurable results

Digital-out-of-home advertising has become more measurable, providing businesses with valuable data on impressions, views, and engagement rates. This allows for better analysis and optimisation of campaigns to ensure maximum impact and return on investment.

With its ability to capture attention, provide constant exposure, amplify other marketing channels, and offer targeted messaging at a cost-effective price point with measurable results, it is clear why many businesses continue to invest in this highly effective form of advertising.

About Elevision – The Top Choice for OOH Advertising in Dubai  

Elevision offers premium digital-out-of-home advertising services, specialising in elevator screens, large format digital screens, and roadside hoardings. Our elevator network is comprised of over 1900 screens throughout Dubai and Abu Dhabi’s premier residential and office towers. With an audience of affluent consumers in a distraction free environment we deliver your message where it matters most.

To deliver further opportunity for enhanced brand visibility our large format digital network spans the entirety of the DIFC business district, One Central DWTC, and the Dubai Design District (D3). With over 100 large format indoor and outdoor screens in the region’s premium business districts, Elevision reaches busy professionals and decision makers multiple times throughout their day.

Our DIFC Hoarding dominates the high-traffic area around DIFC Gate District, ensuring your message reaches an audience of business executives, affluent shoppers, and daily commuters. With a commanding presence on the district’s major thoroughfare, this hoarding is designed to make a significant impact.

Contact us today to learn more about how we can improve your brand’s visibility through powerful and effective out-of-home ad campaigns.

Contact Details:

Website: https://www.elevision.com/

Email: marketing@elevision.com

Phone: +971 (0)4 360 8089​