DET, Emirates partner to jointly promote Dubai’s tourism hub status

Image credit: Marco Ritzki/ Getty Images

Emirates Airline has partnered with the Dubai Department of Economy and Tourism (DET) to enhance international efforts and bolster Dubai’s mindshare as a hub for trade, tourism and investment.

The partnership agreement will see the two entities joining forces to promote Dubai’s robust business ecosystem, strategic location and connectivity to key catchment regions. It was signed at the Arabian Travel Market.

Emirates and DET will also promote the city’s business-friendly policies and processes, ultra-modern infrastructure, and innovation-led economy.

The campaign will target corporates, multinational companies, prominent family businesses, and global investors. It aims to position Dubai as an ideal hub for businesses looking to tap into rapidly growing economies.

Emirates and DET said the partnership covers a wide range of initiatives, including marketing campaigns to showcase the city as a key transit point for cargo and passengers as well as access to a wide range of services and solutions to streamline global logistics operations.

The duo will share market insights to further build awareness and favourability of Dubai as a hub for business, trade and investment.

Emirates and DET will also work together on a series of events to bolster relationships with the international business community, with the Dubai-based carrier as the ‘Preferred Airline Partner’ at these global exhibitions and conferences.

DET, Emirates boost Dubai’s global appeal

Dubai’s diversified approach, built on bespoke strategies and activities in more than 80 markets, helps maintain its position as a first-choice travel destination for visitors both from key traditional and emerging markets.

The city welcomed reported 5.18 million international overnight visitors in the first quarter of the year, up 11 per cent from the first quarter of the previous year, according to the latest data from the DET.

DET said the latest figures align with the ambitious goals of the Dubai Economic Agenda (D33) to consolidate the emirate’s position as a leading global city for business and leisure.

Meanwhile, Emirates said it will retrofit an additional 43 Airbus A380s and 28 Boeing 777s, expanding its programme to 191 aircraft, as the Dubai-based carrier is leveraging the growing demand for luxury travel post-pandemic.

Read: Dubai says Q1 international visitors up 11% this year