HMD launches latest Nokia smartphone in Dubai

HMD has rapidly grown its market share in the GCC mobile market



Nokia phone manufacturer HMD Global chose Dubai as the launch location for its latest device on Wednesday night.

The launch comes as the firm continues to grow its market share in the Middle East and Africa mobile market, with a particularly strong showing in the feature phone segment.

The Nokia 8.1 features ZEISS Optics camera technology and a 6.18-inch HDR 10 full-screen display in an aluminium frame.

As with all other Nokia devices under HMD, it comes with the latest version of Google’s Android operating system and the promise of security patches for three years.

“We’ve seen great success in the value flagship category with each of our smartphones in this class, consistently introducing new premium experiences to our fans,” said HMD chief product officer Juho Sarvikas.

“With the Nokia 8.1 we are further pushing the boundaries in this segment.”

The device is available in the UAE for Dhs1,499 from December 15 and will hit other gulf markets on December 20.

International Data Corporation said the Gulf Cooperation Council smartphone market grew 1.1 per cent from the second to the third quarter of this year, following five consecutive quarters of declines.

In contrast, four million smartphones were shipped to the region during the quarter and 1.9 million feature phones, an increase of 6.7 per cent on Q2.

Overall mobile shipments were up 8.4 per cent in Saudi but decreased 4.2 per cent in Bahrain, 4.3 per cent in Oman and 7.3 per cent in the UAE.

“The UAE mobile phone market is being hampered by an overall lack of disposable income and job security in the country, with the effects being felt across almost every sector,” said Nabila Popal, a senior research manager at IDC.

Read: GCC mobile shipments decline in Q2 amid Dubai slump – IDC

The company expects the GCC mobile market to decline single digits in percentage terms this year but is forecasting growth in 2019.