Here's what the future of packaging looks like
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Here’s what the future of packaging looks like

Here’s what the future of packaging looks like

While the plastic industry struggles to close its circularity loop, there are other sustainable options available in the packaging industry


There are 8.3 billion tonnes of plastics in the world – 6.3 billion tonnes constitute trash. Plastic represents 44 per cent of global packaging consumption. Its production started in the 50s and has been exponentially growing for the past seven decades, under the motto “Plastic is Fantastic”.

Yet, in 2020, there was a sudden change – plastic production started to go down. The decrease was mostly from the European market.

We’ve now become more aware that the use of plastic is harmful to our planet. As the value proposition of plastic cannot be easily replicated, we are looking for alternatives to improve its circularity and replacing part of it with easier-to-recycle materials such as glass, aluminium and paper. New bioplastics are also seeing the light of day.

What will be the future of packaging? How will we achieve shifting to a more ecological solution? Which solutions are the most credible ones?

Towards plastic circularity
As plastic has become a central material for packaging and as it is hard to replace, the most straightforward option would be to improve its circularity. By redesigning and rethinking packages in the first place, they could be easier to collect and recycle.

In 2020, 10.2 million tonnes of plastic were sent to recycling facilities globally. Yet, 93 per cent of the global polymer demand is virgin plastic. The rest are mostly plastics recycled mechanically. The process of mechanical recycling itself does not suffice a total shift into circularity, as it is more expensive than virgin plastic while having fewer applications. To compensate for this lack of efficiency, the industry has been investing in molecular recycling, also known as advanced recycling. This method is commonly breaking down and purifying plastic waste to make it odourless, colourless and deprived of contaminants. In other words, advanced recycling is looking for a solution to make a virgin-like resin. The process is achieved by using chemicals, pyrolysis or other non-chemical substitutes.

The use of advanced recycling is expected to grow to become up to 10 per cent of the annual plastic use by 2040. Yet, one question mark remains. Is advanced recycling really sustainable? This process can be very consuming in terms of energy or very polluting in terms of chemicals used in the process. In the following years, the sector will require a considerable investment and its sustainability would have to be evaluated.

Substitutes to plastic: The outsiders
While the plastic industry struggles to close its circularity loop, three other sustainable options are available in the packaging industry: glass, aluminium and paper.

Unlike plastic which is a pretty young invention in the history of humankind, glass was discovered centuries ago. The first hollow glass container was created by the Egyptians in 1500 B.C. Its use was highly democratised during the Roman Empire, with the invention of the blowpipe. It was the beginning of glass as we know it today.

Glass is a simple material, yet it has many great properties. It is infinitely recyclable without loss of material, it is odourless and thus infinitely reusable. Its circularity loop has been closed long ago. At the the end of the 19th century, the first milk glass bottle was patented and along with it emerged milkmen.

They would come to one’s door, bring fresh milk in the morning and take empty bottles to reuse. It was a simple circular economy. We actually stopped using this closed loop with the appearance of refrigerators in the 30s. It is only now that we are getting back to its simplicity with the apparition of bulk stores. Glass still has a significant share in the packaging industry with a market size of over $50bn.

While glass is often seen as a viable sustainable option, its recycling is more expensive and less ecological than the one of aluminium. Due to the weight of glass, emissions of transporting and cooling cans are 35 per cent to 49 per cent lower than the one of glass bottles. For this reason, since the 80s, the secondary market of recycled aluminium has been growing. As a result, almost 75 per cent of aluminium ever produced globally is still in use today. Aluminium cans on the market today contain 73 per cent of recycled content, which is 12 times more than PET and three times more than glass.

The market for aluminium has a value over $50bn. With growth at a CAGR of 4.4 per cent, aluminium is a sustainable option which is getting more and more adopted by final consumers.

Paper is also a good sustainable option. It can be recycled five to seven times. In the US, the recycling rate is 68 per cent. Yet, unlike aluminium, paper is not infinitely reusable; we will always need more raw material to provide resources. The pulp and paper industry is also known to have a high water consumption. To produce one sheet of A4 paper, the industry requires 20 litres of water. The overall paper market is expected to grow at a low to mid-single digit compounded annual growth rate, or CAGR.

Still, paper appears as a more sustainable option than plastic. Its market share in the packaging sector is increasing, as we see more and more brands switching from plastic to paper bags and wrapping paper. For example, Danone Waters aims to eliminate the use of virgin plastic from its packaging. To do so, they introduced Combismile, a paper bottle by Swiss leader SIG Combibloc.

Bio-plastic – The newcomer
On the other side of classic materials, newcomers re-invented plastic in a more sustainable way, to create bio-plastic. There are two main attributes to bio-polymers making them greener than their conventional alternative: bio-sourcing and biodegradability. The total capacity of the market to this date is 2.42 million tonnes and almost half of it is in Asia. One third of the bio-polymers are bio-sourced, but not bio-degradable, and two thirds are biodegradable.

Bio-sourced polymer manufacturing requires any type of carbon source. Nowadays, the first sources are crops and oils, which makes it attached to a commodity-type cost variation. While some bio-polymers are sourced from food supplies, others can be produced using industrial waste or crop scraps, avoiding the issue of using food that is suitable for humans or animals . The next generation, which is until now a bit of a science-fiction, will be directly made from carbon molecules.
Today, the most commonly produced biopolymers are PLA and PBAT. Their production cost is competitive, but their price is kept higher than the one of traditional polymers. PBAT is a fossil-sourced bio-degradable soft plastic. PLA is a rigid plastic resembling PET.

The market of PLA is capital intensive; therefore, it is mainly composed of big players, who nowadays have no interest in growing outside of the food segment, in order to secure a high price. Bio-degradable plastics should be used only where they make sense and where they add value. Still, for the final consumers, a confusion remains. What does bio-degradable mean? Some polymers, such as PLA, require industrial composting. They need high temperature to degrade, while others, like PBAT, can biocompost. They can be left in soil and degrade in less than a year.

The downside of bio-polymers is that when they are mixed with other recyclable polymers, they make the recycling process more complicated. Throughout the following years, countries will have to legislate highly on which polymer has to be used for which product and educate the population to recycle their plastics properly to make a difference.
In the end, maybe the future of packaging will be no packaging at all. As the growing production of plastic is not sustainable anymore, the trend is to going back to fundamentals, and to simpler circular routes. And who knows, maybe someday milkmen will knock at our doors again.

Clément Maclou is the portfolio manage at ODDO BHF Switzerland

Read: How trading recycled plastics will help build a sustainable future

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