Here’s how the HP ProBook caters to small businesses in the UAE

Small and medium-sized business (SME) owners resort to technology to keep their businesses viable in unpredictable times – such as the Covid-19 pandemic.

SMEs in Dubai have had a moderate to high level of digital readiness, according to the Dubai government’s 2019 SME report. It found that 98 per cent of SMEs use desktops and/or laptops, while 74 per cent use tablets and/or smartphones, with the majority utilising these devices for day-to-day chores like document management and client communications.

Small businesses recognise the significance of a good notebook, and they require a laptop that can withstand the demands of operating a business. This includes the ability to manage emails, videoconferencing, accountancy and spreadsheets, among others.

With this in mind, HP designed the entrepreneur-friendly ProBook 640 G8 with flexible features that specifically addresses the needs of small and medium-sized businesses at an affordable price. As a result, the  gadget can answer many small company owners’ concerns about using a work laptop.

Design and performance

The HP ProBook 640 G8 is a portable and lightweight laptop that is optimised for security, flexibility and reliability. It is small yet sturdy with an aluminium chassis, an 80 per cent screen-to-body ratio, and a spill-resistant keyboard.

Equipped with the latest Intel® Core™ i7 processor and up to 64GB RAM, this globally available and serviceable PC drives performance with solid graphics, fast memory, and extended battery life.

The ProBook’s 14-inch diagonal full high definition (1920 x 1080) display provides clear images. There are also touch and low-power alternatives. In addition, an ambient light sensor allows you to transition from dark to light workspaces without making any adjustments.

If you need to travel for business meetings, the Probook will fit neatly into the smallest backpacks, and it weighs only 1.37kg. The power supply is medium in size and light in weight.

Video conferencing

The ProBook is available with an optional ultra-bright, 1,000-nit display with an 85 per cent screen-to-body ratio, which is useful for those who prefer video conferencing. It also comes with innovative AI-based audio that is tailored to each individual’s sense of hearing. With sophisticated technologies like HP noise reduction cancellation, powerful speakers, and a world-facing microphone, video and audio calls are crisp and clear.

Safeguarding against cyberattacks

Small businesses are an attractive target for hackers due to their lack of resources to defend against attacks. Hence the ProBook Series includes a variety of security measures to safeguard users.

HP Wolf Security for business provides a range of hardware-integrated security solutions. It minimises the addressable attack surface and allows remote recovery from firmware attacks by deploying self-healing firmware and in-memory breach detection and threat containment via isolation.

With HP Sure Click, customers can use hardware-enforced protection to safeguard their PC against malicious websites and attachments, including malware, ransomware, or viruses.

All in all, for SMEs seeking a business-friendly laptop with plenty of features and all-day battery life, the HP ProBook 640 G8 is worth considering.

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