Here's how ASUS ExpertBook is meeting the evolving demands of businesses in the UAE
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Here’s how ASUS ExpertBook is meeting the evolving demands of businesses in the UAE

Here’s how ASUS ExpertBook is meeting the evolving demands of businesses in the UAE

The new ASUS ExpertBook is lightweight and features a stylish look that contrasts with the typical look of business laptops

Gulf Business

The Covid-19 pandemic has altered the way nearly every business operates, as well as manages its employees and customers too. This shift has resulted in an increased demand for notebooks, tablets and laptops that lays an emphasis on power and functionality that can cater to the diverse requirements of those businesses. Addressing these evolving demands of businesses, ASUS introduced the B1400 notebook explicitly designed for ambitious and growing firms of all sizes.

A lightweight notebook with robust security features, ASUS ExpertBook 1400 helps business users work comfortably from anywhere at any time, even in the most demanding office environments.

In addition to its high performance and military-grade durability, the ExpertBook B1400 offers a full set of I/O ports, fast wifi 6, and AI noise-cancelling technology to streamline workflow and keep employees productive.

As the new ASUS ExpertBook features distinctive corners, it has a stylish look that contrasts with the typical look of business laptops. In addition, the notebook is lightweight, weighing 1.45kg, making it perfect for those on the move.

Another interesting feature is the unique hinge that allows full 180-degree movement and are smooth enough for easy one-hand opening to allow the notebook to lay completely flat.

Design, build and display
The ASUS ExpertBook adopts a multilayer structural design. With an upper cover made of aluminium alloy, the notebook has a bracket and sponge that reduce hard drive vibration. The device is also MIL-STD 810H-certified to survive drops and harsh environmental conditions.

With a full HD 1920 x 1080 display and NanoEdge bezels on its external borders, the 14-inch ExpertBook has a relatively conventional aspect ratio of 16:9, 220 nits of brightness, and an 84 per cent screen-to-body ratio. As a result, the notebook is vibrant and makes the contents look sharp.

The notebook’s standard and vivid modes allow users to instantly change the colour mode. It also has manual and eye care modes, which further allows to change colour temperature settings and reduces blue light levels by up to 30 per cent. The anti-glare coating is beneficial, which cuts down on reflections making it suitable for those who need to sit in front of the screen for long hours.

Moving on to the keyboard, the ASUS ExpertBook features a full-sized backlit and spill-resistant keyboard, making it convenient to type in dark environments — such as flights or conference rooms.

Performance and connectivity
The ASUS ExpertBook features Intel 11th Gen CoreTM processors with Intel Iris Xe graphics for improved performance. The new processors are designed to revolutionise modern creative workflows.

From a connectivity standpoint, the notebook features a Thunderbolt 4 USB-C port, an HDMI port, two USB 3.2 Gen 2 Type-A ports, a USB 2.0 port, a microSD card reader, and a 3.5 mm combo audio jack.

Wireless connectivity is enabled by the latest wifi 6, which ASUS bolsters with its proprietary wifi SmartConnect. The technology allows the laptop to connect to the network with the best signal no matter where the user is. It also remembers which mobile hotspots are available and prioritises them when detected.

A built-in dual-band wifi 6 (802.11ax) wireless network card offers up to 2.4 Gbps speeds and up to 3X throughput and 4X network capacity. bluetooth 5.0 is also included in the network card, letting it connect to bluetooth-enabled devices.

The overall attributes and connection features make it a competent notebook that can effortlessly handle most tasks. For instance, employees can use it to seamlessly switch between dozens of tabs, spreadsheets, emails and documents.

Robust security
The ExpertBook features a 720p HD camera with a privacy shutter to protect personal privacy and business information from unscrupulous hackers. The laptop also comes with a TPM 2.0 security solution, which provides users with increased security by allowing secure user authentication and remote access to corporate intranets.
Video conferencing

Given the current situation of hybrid work models, video conferencing is becoming more prevalent for meetings. The ASUS ExpertBook optimises the experience with AI noise-cancelling audio to make communication efficient and clear.

Users may choose between four settings on the ClearVoice Mic function page: standard, basic, single presenter, or multi-presenter. Furthermore, the ClearVoice speaker mode eliminates all ambient noise except human voices, allowing users to hear and record more clearly even when there is background noise.

ASUS ExpertBook B1400 is available with Asus official distributors, resellers in UAE. Price starts from Dhs1,649.

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