Here’s how ASUS Business is bridging the technological gap in education

The Covid-19 pandemic has altered the way we work, operate, and conduct business. To stay ahead of the curve, organisations have adopted emerging technologies and are introducing new innovations.

To support and bridge the technological gap in business, education, government administration and content creation, ASUS Business recently showcased their computing solutions at Gitex Global.

ASUS Business is a subsidiary of ASUS that primarily focuses on catering to the computing demands of end-users with its laptops, all-in-one PCs, desktops, monitors, servers, networking, and storage solutions.

At the event, the company showcased ASUS expert series of laptops, AiO PC and desktops. At the event, the company showcased ASUS Expert series of laptops, AiO PC and desktops. ASUS also introduced education focused products specifically designed for students and teachers such as ASUS BR1100 and a wide range of Chromebooks. Positioned as the ‘best learning companion for K12 students’, ASUS BR1100 supports both remote and direct classroom-based learning. ASUS’ ExpertBook and Chromebooks also appeal to professionals in data-intensive operations such as IT, banking, aviation and healthcare.

“Due to the pandemic accelerated digital transformation and hybrid work models, we witnessed huge demands for our products and solutions from the end-user verticals especially education and government. To engage our customers, partners and distributors and offer them a live hands-on experience, we participated at Gitex Global with a wide range of products and solutions,” says Shakeeb Ahamed, business development manager, ASUS Middle East Commercial Business.

“We were also quick enough to launch a new range of products that can enhance the delivery of remote learning environments. We also aggressively communicated the availability of these products on digital platforms.”

A year ahead full of new initiatives
Despite the pandemic, ASUS Business plans to expand its footprint in commercial PC business across UAE and GCC. The company is also launching new initiatives in 2022. “We are introducing initiatives for the channel partners and end-users. For example, we are creating Strategic Partner Alliance programme for channel partners, including system integrators, retailers, etailers, and resellers, to give them access to the ASUS product document library on our website, register their deeds, and expedite their deliveries,” adds Ahamed.

“We have constantly developed solutions for end-users that meet the particular demands of specific user segments. We will also announce the ASUS Incredible Model School in the coming year. This programme is for schools to purchase laptops, desktops, and all-in-one computers for their use, to help them progress in their digital transformation journey. At the same time, it will provide parents and teachers with information about which computing students spend more than 10-12 hours per day in front of a screen, as well as knowledge about the latest products that will meet their ergonomic needs and assist them effectively in their children’s education. We will also be announcing a few scholarship opportunities for students in 2022,” says Ahamed.

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