GXR Records, Dubai latest indie music label, to showcase regional artists globally

Galaxy Racer (GXR), the media company that has interests in esports, content creators, music and sports, headquartered in Dubai; and Empire, the global independent label, distributor and publisher, have announced the launch of GXR Records, an independent music label based in Dubai.

Led by artist manager Elia Mssawir, the brand-new music label will focus on developing talents in West Asian and North Africa (WANA) territories, with plans for expanding its offices and launching its own music festival in the region.

As a new music label, GXR Records will leverage Empire’s experience of developing new talent and Galaxy Racer’s own portfolio of artists, with the label already having signed on several WANA-based musical stars including Freek, Noel Kharman, Dyler, Hanody Awesome and Noor Stars.

The new music label was recently revealed with a live stream concert on Galaxy Racer’s Twitch and YouTube, with acts from Noel Kharman, Dyler, Freek, Hanody Awesome 1, Kaehla, Casa Vince, alongside a special guest The Synaptik, as GXR Records introduced itself and its list of WANA artists to the world.

The label will cross-promote artists and enable collaboration from within the label.

Building up the music industry across the region, and fostering greater global awareness, the music label will also be launching its own music festival as well as facilitating tours and collaborations with musicians around the globe.

Elia Mssawir, head of label at GXR Records, said: “I’m thrilled for the opportunity to lead this label and steer it towards its full potential. There is an incredible pool of talent here in MENA and also Asia that I’m excited to develop, as well as to give our artists a truly global platform. I plan to evolve GXR Records towards the future in this momentous time in our region’s music industry.”

Founder and CEO of Galaxy Racer, Paul Roy commented: “With Elia at the helm, we’re confident that GXR Records will enhance our creative branches of the company and develop the region’s talent by finding and elevating creatives and giving them the platform and support network needed to thrive.”

Founder and CEO of Empire, Ghazi said: “Galaxy Raxer has very quickly become a major global player in media and entertainment and we’re excited to partner with them on the new GXR Records venture. We look forward to continuing to break barriers globally and create a culture of independence in the artist community.”