Global Esports Federation welcomes UAE as 100th member

The Global Esports Federation (GEF) welcomed its 100th member federation – the Emirates Esports, representing the UAE.

The Emirates Esports, under the leadership of Sheikh Sultan bin Khalifa bin Shakhbout al Nahyan, as president, actively promotes esports in the UAE and is firmly committed to advancing the GEF’s values of equality, fair play, diversity, inclusion and innovation.

This new relationship with the Global Esports Federation will bring the Emirates Esports association further access to the vast global network of events, leaders, experts, tech companies, publishers, gamers, and sponsors.

Sheikh Sultan said: “This powerful collaboration with the Global Esports Federation continues Emirates Esports even greater opportunities for the youth, gamers, esports enthusiasts, and local businesses in the UAE.”

“In its 50th year, our nation has become widely recognised as a hub for the esports and gaming world. A growing community for publishers, teams and developers. This partnership furthers our agenda and we welcome all to the United Arab Emirates.”

The global gaming industry is projected to generate $300bn in revenue by 2025, with the MENA region witnessing the highest growth rates. Additionally, the esports sector is growing twice as fast in MENA than the global average due in part to a young population.

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Since its worldwide launch in December 2019, the GEF has confirmed a series of landmark partnerships and welcomed member federations from across the world.

The Emirates Esports is the UAE’s governing body. Its aim is to bring forward opportunities for UAE’s youth in gaming, coding, robotics, and events and to create a world class esports ecosystem for the UAE. The Emirates Esports also promotes tolerance, coexistence, and fair play through e-sports, qualities that benefit society in general.

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