GITEX Global: Interview with Mohammad Meraj Hoda, VP of business development – MEA, Ring

What is driving the growth of Ring in the Middle East region?

Homes are getting ‘smarter’ with connected products offering endless possibilities to make our lives easier, and more convenient and comfortable. Safety and security are important. More and more homeowners are taking precautions to keep their homes safe and secure and protect their families and property. Homeowners have also realised the convenience that smart home security can provide when they can see and speak with visitors from anywhere. The awareness and demand for smart home security devices such as video doorbells and security cameras that keep families, neighborhoods and communities safe, is growing across the region and this is driving our business growth.

What are you showcasing at GITEX Global this year? What demand do you see for your solutions in the region?

At GITEX Global, we plan to showcase our smart home security products, which includes our latest video doorbells and cameras – all wifi enabled and equipped with HD video, motion-activated alerts, two-way talk, and night vision. We plan to place the spotlight on our newly launched video doorbell wired as well as our stick-up cams and indoor cam.

The Middle East is witnessing a positive growth of the property sector with many developers focusing on building master-planned communities and we have found that security is one aspect that homeowners never overlook. We are fortunate to live in the UAE, a country which is very safe and secure, one that offers a good quality of life. But we will see more home-owners preferring to take necessary precautions to keep their homes safer.

How do you plan to expand your footprint in the region?

We have seen a strong traction for Ring in the Middle East region and this trend is continuing to grow. Our plan is to expand our regional footprint further by making our products more accessible in Middle East and Africa by engaging the right value-added partners, investing more in markets like UAE, Saudi Arabia, Bahrain to name some, where we have already strong presence. We are also adding a new line-up of products that will complement our current offering as well open new opportunities in different target verticals.

What sets Ring apart from the rest?

We hope to change the way homeowners view security by keeping an eye on their family and property. Ring re-imagined the doorbell so consumers could respond – using a smartphone – to someone at their front door at any time and from anywhere in the world, while simplifying the technology with the combination of app, cloud and security hardware.

Delivering privacy, security and control to our customers are foundational to achieving our mission. It drives our team to design and engineer not only the products you see today, but future features and innovations as well.