Gitex 2020: Pure Storage to highlight Flash portfolio
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Gitex 2020: Pure Storage to highlight Flash portfolio

Gitex 2020: Pure Storage to highlight Flash portfolio

Assaad El Saadi, regional director, Middle East for Pure Storage on what to expect at GITEX


What is your theme for Gitex 2020?
Saadi: Irrespective of which digital technologies organisations are investing in, data is at the core of any transformation effort. At Gitex 2020, we will showcase how we deliver a modern data experience so customers can rapidly digitally transform by accessing, managing, analysing and securing their data, no matter where they store it.

What are the key products and solutions that you will be showcasing at this years’ event?

Saadi: We will be showcasing the latest updates to our portfolio, including the second generation of FlashArray//C — one of the fastest-growing products in our portfolio. We’ll also show FlashBlade, our Unified Fast File and Object (UFFO) storage platform that is helping customers meet the challenges of today, including the demand for real-time insight, the need to consolidate and re-use data for analytics/AI, and the necessity to provide protection against increasingly prevalent ransomware attacks.

What do you expect from Gitex this year and can you elaborate on your participation?

Saadi: Given its long legacy as one of the premier regional IT events, Gitex gives us a great opportunity to highlight our culture of disruption and innovation and demonstrate how we are enabling businesses, across the Middle East, to accelerate their digital transformation journeys and focus on business outcomes by delivering storage solutions that are intelligent, automated, and modern.

That being said, in many ways, Gitex 2020 will be a unique experience for both the Pure Storage team and our customers and partners. Given Covid-19 concerns, we have taken the decision not to have any pure storage experts or products on-site. Instead, our booth will feature several state-of-the-art interactive, touch-screens that customers can navigate to learn more about our solutions. Furthermore, for those attendees that wish to speak to one of our experts, a zoom conference link will be available between our Gitex booth and the office.

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