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GCC media advertising down 22% in Q1

GCC media advertising down 22% in Q1

TBWA Worldwide noted a sizeable decrease in ad spend compared to 2016

Gulf Cooperation Council regional media advertising declined 22 per cent in the first quarter of 2017, according to a new report.

Advertising network TBWA Worldwide said regional ad sales totalled $1.7bn in the first three months of the year from $2.1bn in the same period in 2016.

The company said the UAE led the region during the quarter with $408m of ads followed by Saudi Arabia with $220m, Kuwait with $191m, Qatar with $70m, Oman with $35m and Bahrain with $29m.

In the UAE, newspaper ads accounting for 41 per cent of the market or Dhs594m followed by outdoor advertising at Dhs389m and radio ads at Dhs289m.

TV advertising accounted for Dhs124m and film advertising Dhs41m

The country saw 14 per cent decline in digital ad spending in January after the category increased 21 per cent year-on-year in the first 11 months of 2016.

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