Flora Hospitality Unveils Dhs750m Dubai Expansion

Non-alcoholic chain embarks on new growth curve following Expo win

Flora Hospitality is embarking on a Dhs750 million expansion which will see it open four more Dubai properties in the next three years.

New projects include a hotel in the Burj Khalifa Master Community, comprising fully serviced apartments; two four-star properties in Al Barsha and Al Garhoud; and a 90-room hotel in Deira’s Al Baniyas district. The developments will swell its Dubai portfolio to 11 hotels and increase its total inventory from 780 to more than 1700 rooms.

V.A. Hassan, chairman & CEO of Flora Hospitality, said its growth plans come as the city “promises continued expansion” after winning Expo 2020 and it continues to offer “great opportunities for investment”.

Flora Hospitality operates non-alcoholic hotels that are popular with families and Middle Eastern travellers.