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First Gulf Bank Rebrands For Expansion Drive

First Gulf Bank Rebrands For Expansion Drive

UAE lender says the rebrand signals its clear plans to grow.

Abu Dhabi’s First Gulf Bank has rebranded to FGB as part of plans to expand in the UAE and its international markets.

FGB CEO Andre’ Sayegh said the new brand allowed greater consistency, and flexibility internationally.

The FGB acronym was already used in communications and online.

“As we mark our 35th anniversary, our rebranding initiative will create an even more unified and consistent brand platform internationally across our growing FGB Group,” said Sayegh.

“Furthermore, the new brand signals our clear plans to grow – both in the UAE and throughout our international markets- and offers a strong platform for FGB’s long-term and sustainable success”.

The move follows a record year for FGB in terms of both revenue and profit.

The bank generated the most profit in the UAE last year, according to the annual Gulf Business ‘Top 50 Banks in the GCC’ analysis, rising 15 per cent to Dhs4.77 billion.

FGB has also created a new marketing campaign “Be First” to support its operational and cultural initiatives.

The lender will remain First Gulf Bank legally and in its Arabic identity.

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