Evian Middle East introduces new label-free, 100% recycled water bottle

Evian Water is ditching paper labels, part of an ambitious sustainability drive. Instead, its new water bottle recently introduced in the Middle East region features an engraved logo.

The bottles have also been created from 100% recycled plastic, the company says.

The new design will initially be available as a 400ml bottle with limited distribution across Starbucks, select hotels, airports and e-commerce sites starting January 2021.

The new bottle is a key milestone in Evian’s efforts to becoming a ‘fully-circular’ brand by 2025- making all of its bottles from 100% recycled plastic.

The news follows an announcement earlier in the year that Evian has received global certification for becoming carbon neutral.

Read: Energy firm Engie partners with Abu Dhabi on tech-driven sustainability project

Evian claims its natural mineral water is bottled untouched by humans from its source in the French Alps.

“Today’s announcement positions Evian as a pioneer in sustainable design solutions, with the bottle made from 100 per cent recycled materials and label-free, acting as tangible proof of our commitment to becoming a fully circular brand by 2025,” said Shweta Harit, Evian global brand VP.

“It is now more important than ever for us to bring consumers our natural mineral water in the more sustainable way as we owe everything to nature,” she added.