Managing Partner and Group Editor-In-Chief, Motivate Media Group

Fairservice founded Motivate in 1979 with the launch of What’s On, the UAE’s first independent magazine. With a wide range of award-winning publications, including Gulf Business, Emirates Woman and Identity, MMG’s established consumer and trade brands reach an audience of over 2.5 million users per month. The group’s Books division was established in 1986 and has published more than 300 titles. As well as books and magazines, Motivate also produces content across other platforms including video, digital media, exhibitions and events, social media, influencer marketing and out of home, talent, training, and cinema.


Deputy Chair of the British Business Group Dubai and Northern Emirates, and Partner at CBD Corporate Services

Helen Barrett is a qualified solicitor who has been living and working in Dubai for 25 years. She is the Deputy Chair of the British Business Group Dubai and the Northern Emirates. Prior to establishing CBD Corporate Services, Barrett specialised in advising overseas investors on different aspects of foreign direct investment throughout the Middle East, including corporate restructuring, company set-up, and mergers and acquisitions.

Barrett specialises in structuring businesses across sectors such as contracting, engineering, education, training, FMCG, IT, media and tourism sectors.


Partner and Managing Director, Frost & Sullivan Middle East

Joffe has extensive international business experience in market entry across Asia, the US, and Europe, with his forte being sales and channel management, strategy mapping, and business transformation. His areas of expertise include sectors such as information communication technology, healthcare pharmaceuticals and financial services. Joffe advises clients on geographical expansion and business transformation growth. At Frost & Sullivan Middle East, Joffe oversees operations business growth and management of the firm.

Joffe holds an MBA from Kellogg Graduate School, Northwestern University, and Hong Kong University of Science and Technology Hong Kong SAR.


Chief Commercial Officer, Motivate Media Group

Milne joined Motivate Media Group in 2003 and heads the sales, editorial, marketing, events, and social departments across the group. He has launched numerous new brands and platforms and spearheaded the company’s transition into the digital space. He has also established new industry leading partnerships with platforms such as Emirates ice, VAMP and Motion Icon, and is instrumental in driving the commercial success of the group’s various business units.

For Editorial and Nomination

Gareth van Zyl

For Partnership

Manish Chopra

For Event Enquiries

Rehman Shaikh

For Marketing & Media Partnerships

Priyadarshini Rampuria