Etisalat by e& partners with ADGM to digitally enable startups and businesses

Etisalat by e& has partnered with Abu Dhabi Global Market (ADGM), the capital’s financial centre, to provide digital solutions and products to tenants and startups.

Through this partnership, etisalat by e&’s solutions will address the digital needs of businesses by providing benefits that will facilitate office, remote and hybrid working.

The proposition is an all-in-one solution designed to ensure complete business mobility by equipping each employee to work remotely or in a hybrid work environment. Employees will have access to user packages that include a multitude of collaboration, communication, productivity and security tools.

The offering also includes e-Store, which helps businesses to have the ability to build their own digital platforms.

The Etisalat by e& e-Store solution, a fully integrated shop allows SMBs to sell their products online, manage payments through the brand’s payment gateways and other platforms in the region.

Businesses can upload all their products and publish their website in minutes, integrate their shop configuration, categorise their products, secure their payments, configure and manage their shop on mobile.

On the sidelines of @ADFinanceWeek, we have signed an MoU with @ADGlobalMarket to provide certain offers for their tenants and to enhance the digital experience of the #startups established within the Abu Dhabi Global Market. #EtisalatSMB #ADGM #ADFW pic.twitter.com/u9LxTN7vR1

— اتصالات الإمارات (@etisalatUAE) November 17, 2022

e-Store is designed to provide SMBs with a website experience that meets their business needs. They can create a professional looking website without using a web designer, as it contains over 1,000 free ready-made templates covering more than 80 SMB verticals. Its drag-and-drop interface has a photo editor, video clips, free stock images and Google Maps, among other features.

Esam Mahmoud, senior vice president – SMB, etisalat by e&, said: ” Businesses undergoing digital transformation are constantly looking at how they can add more value for all their customers. ADGM is looking to innovate and expand its offering to advance its competitive ecosystem and support the ease of doing business with and from the region. Through this partnership, etisalat by e& will bring together its network capabilities, teams and expertise to meet the needs of the financial centre’s growing startup and enterprise community.”

“This will enhance ADGM’s digital platforms, intelligent services and applications, improving the overall experience of hosting a business. This collaboration and our efforts to bring this digital connectivity is part of the overall vision of the UAE leadership to chart a course towards a diversified, knowledge-based economy and attract investments that generate long-term benefits for society and future generations.”

Hamad Sayah Al Mazrouei, chief operating officer at ADGM said, “This partnership is in line with and is an extension of our commitment to foster, protect and strengthen Abu Dhabi, UAE and the wider region’s financial landscape. We look forward to working with Etisalat by e& to digitally empower the ADGM community, ease customer onboarding journey through integrations and positively contribute towards the prosperity of the economy.”

Meanwhile, Etisalat Group changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

Read: UAE telecom major Etisalat Group rebrands as e&

The telecoms business currently continues to be led by Etisalat by e& in the group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

In other news, earlier this month, e& signed memorandum of understanding (MoU) with the UAE Independent Climate Change Accelerators (UICCA), at the UAE Pavilion, at the 27th Conference of the Parties of the UNFCCC in Egypt.

Read: Telco e& becomes UAE’s first private sector entity to join UICCA

The strategic partnership makes e& the first entity from the UAE’s private sector to join the UICCA.

UICCA is a non-partisan climate action entity that functions as a think tank, providing evidence-based policy recommendations on climate action to both the public and private sectors.