Etisalat by e& launches payment solution uTap
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Etisalat by e& unveils its payment solution uTap

Etisalat by e& unveils its payment solution uTap

The payment solution allows businesses to securely collect and process payments while seamlessly integrating with their existing processes

Gulf Business
etisalat by e& launches payment solution 'uTap'

UAE’s etisalat by e&, Network International and Mswipe Technologies have launched uTap, a payment solution that revolutionises the way businesses manage their payments and streamlines operations.

uTap is aimed at empowering businesses of all sizes with omnichannel payment management and business automation solutions that will make payment transactions seamless for small and medium-sized businesses (SMBs).

The payment solution allows businesses to securely collect and process payments while seamlessly integrating with their existing processes.

The payments platform offers a wide range of hardware options, including point-of-sale payment terminals, and barcode scanners and cash drawers. It offers a set of managed services such as third-party integration, maintenance and repairs.

“uTap presents an exciting opportunity for SMBs to streamline payment processes and embrace digital payment solutions,” Esam Mahmoud, senior vice president of SMB Sales & Marketing at etisalat by e& said, adding that the game-changing payment solution simplifies operations and boosts efficiency for businesses.

“Our goal is to provide businesses with an end-to-end, fully integrated business and payment management solution, eliminating the need for multiple vendors and offering a seamless experience,” Mahmoud added.

The uTap packages are developed to provide businesses with cost-effective payment acceptance solutions for as low as Dhs50 per month with no upfront costs. The plans are designed to allow businesses to choose the features that best suit their needs and budget.

Etisalat said with uTap, businesses can customise their payment solution and optimise their operations for greater efficiency and growth.

uTap offers three affordable and tailored packages that empower businesses with seamless online payment solutions, payment terminals, order management, powerful automation tools and much more. The payment solution provides SMBs with unmatched value including no upfront costs, minimal documentation and quick activation with competitive transaction rates.

Etisalat empowers SMBs

Meanwhile, etisalat by e& launched Apps 360 in June. The app-building solution is offered in partnership with, and it is designed to enable SMBs to build a customised bespoke mobile application.

The new product, which is powered by Studio Store, will offer comprehensive solutions including end-to-end inventory management, product catalogue capabilities, secure payments, user order tracking, and internal team management.

Apps 360 also leverages innovative technologies to provide an admin console with multiple roles, permission management, and account creation options. etisalat said Apps 360 is part of its strategy to cater to the growing needs for SMBs to have a robust digital platform to enhance their brand value, connect with their customers online and provide first-class customer service.

The new product offers verticalised applications specific to industries such as healthcare and fitness, grocery, restaurants and e-commerce.  It also enables businesses to offer richer engagement by identifying customer profiles, and interests, and executing relevant, targeted and personalised communications in real-time. 

Read: Etisalat by e& launches ‘Apps 360’ to digitally empower businesses

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