Etisalat by e& launches ‘GoChat Messenger’ for voice and video calling

Etisalat UAE, branded as etisalat by e&, has announced the launch of GoChat Messenger, an all-in-one free voice and video calling app.

The app offers a hassle-free experience for customers to easily make and receive voice and video calls, chat with friends and family, transfer money to their families, pay bills, play games, stay updated with the latest news and events, access Smiles vouchers and deals, as well as several home services, a statement said.

Customers may access a variety of trustworthy and dependable home services through GoChat Messenger, including housecleaning, PCR at home, salon at home, and gifting services. It also allows to use Smiles coupons and promotions.

GoChat Messenger is a global application that only requires a mobile number for registration. Users can download the app from Android or iOS app stores.

The launch follows e&’s recent unveiling of ‘etisalat by e&’ as the new brand identity for Etisalat UAE, in line with the Group’s positioning as the global technology and investment conglomerate that digitally empowers people and societies.

Read: Etisalat UAE’s new brand identity revealed

The app is in line with the overall vision of etisalat by e& to empower customers with seamless digital applications, enabling experiences that enhance their digital lifestyles.

At etisalat by e&, there have been continuous efforts to ramp up efforts to ideate and create innovative propositions that drive smart connectivity, maximise value creation and enhance customer experience. GoChat Messenger is the latest addition to the suite of products and services that will benefit customers in the face of the ever-growing need for amplified connectivity in a post-pandemic era.

Meanwhile, Etisalat Group changed its brand identity to e&, effective from February 23, 2022. Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group’s main business pillars. The telecoms business currently continues to be led by etisalat by e& in e&’s home market and by existing subsidiaries for e& international, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Read: UAE telecom major Etisalat Group rebrands as e&

Ramping up the digital services for individual customers to elevate their digital-first lifestyle, e& life brings next-generation technologies through smart connectivity platforms in entertainment, retail and financial technology. To enable the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, internet of things (IoT) and artificial intelligence (AI), as well as deploying mega projects.