Home Industry Transport Etihad Rail unveils new brand identity, reflecting vision, plans Embodying the nation’s Spirit of the Union, the new identity represents the connectivity and cohesion between the various cities and regions of the UAE created by the railway network by Gulf Business October 3, 2024 Image: Supplied Etihad Rail, the developer and operator of the UAE National Rail Network, has unveiled a revamped brand identity that reflects the company’s ambitious expansion plans and commitment to enhancing connectivity across the nation. The new brand identity, inspired by the UAE’s “Spirit of the Union”, features a revamped logo, mission, vision and values. The logo, featuring the eye of a falcon, symbolises the company’s agility, precision and determination to reach its goals. The new slogan, “We Move Together”, underscores Etihad Rail’s commitment to strengthening connectivity between communities and industries. New brand identity, logo reflect Etihad Rail’s vision The rebrand aligns with the UAE’s leadership’s vision and the company’s significant achievements in recent years, including the launch of freight train operations and the development of passenger train services. Etihad Rail’s updated vision focuses on serving the UAE by providing more opportunities and enhancing connectivity through a safe and sustainable railway network. The company’s four core values – Committed, Considerate, Creative and Connected – underpin the new brand identity. Read: UAE, Jordan sign $2.3bn agreement to build railways
