Abu Dhabi carrier Etihad Airways announced that it has signed a partnership with Google, as part of which the airline’s flight schedules and fares will be displayed on the search engine’s Flight Search tool.
Using Google’s Flight Search tool, travellers in the US, Canada, the UK, Netherlands, Spain, France, Italy, Germany, Poland and Ireland can now look for flights to and from any of Etihad’s 103 destinations, and view live ticket prices for 1,400 of the airline’s weekly flights, a statement said.
Flight Search can be accessed by clicking on “Flights” on the navigation bar on Google’s search results page or by entering the flight search terms on Google and then clicking on the sponsored unit that appears.
Using the tool, people can conduct searches for different flight routings, use an interactive map to explore possible destinations and view live ticket prices.
Once users have selected the flights they want, they can click the “book” button to proceed to Etihad’s website to directly purchase their tickets.
Peter Baumgartner, chief commercial officer of Etihad said: “We are delighted to announce this major and growing partnership with Google, which will enable us to give guests convenient and full access to our flight information via their preferred search engine.
“Etihad is always at the forefront of digital innovation and continues to apply leading-edge technology to enhance our guests’ booking experience.”
The Abu Dhabi carrier is rapidly expanding operations across the world, both through increased capacity and new routes, and via its growing network of equity partnerships.
Etihad has stakes in India’s Jet Airways, Air Berlin, Virgin Australia, Aer Lingus and Air Seychelles. Last month, it announced that it had agreed principal terms and conditions to buy a 49 per cent stake in Italy’s struggling airline Alitalia.