Etihad Airways, Armani/Casa partner to deliver a premium travel experience

Abu Dhabi-based Etihad Airways has announced a new collaboration in partnership with Armani/Casa, aimed at delivering a premium travel experience for its passengers.

Launching onboard in December, the partnership will further enhance Etihad’s premium offering, exclusively curated with designer Giorgio Armani.

The Etihad and Armani/Casa collaboration has resulted in ‘The Constellation Collection’, embellished with a unique geometric pattern. The collection includes a new dining service, featuring ceramics, glassware, cutlery and serving ware, as well as premium textiles, the carrier said in a statement.

Tony Douglas, group CEO of Etihad, said: “We unveil a completely new and elevated way to fly with Etihad Airways — an experience defined by our Emirati heritage yet shaped by a clear vision for our future. Known globally for its Italian luxury and elegance, Armani/Casa is the ideal brand partner to create an unparalleled level of bespoke service and refinement for our guests.”

The dining service features refined silhouettes with elevated contemporary finishes, mixed materials and embossed patterns, while the use of multiple textures represents the cultural diversity of the UAE.

The colour palette reflects the surroundings of Abu Dhabi; dark green inspired by date palm trees, aquamarine representing mangroves and slate to symbolise the capital’s skyline, the statement added.

Introducing our latest Business experience, designed in collaboration with Giorgio Armani and Armani/Casa. Join us on a journey defined by the stars, underpinned by our pride for Abu Dhabi and the Emirati hospitality we’re renowned for.

Check it out at https://t.co/dlaIEczDSp pic.twitter.com/piRZfG8IPH

— Etihad Airways (@etihad) October 18, 2022

The collection has been designed in line with the airline’s commitment to sustainability. Durable, high-quality materials and innovative designs have reduced equipment weight by up to 10 per cent, resulting in less fuel burn and pared emissions.

The premium textiles range includes a matching pillowcase and duvet set featuring Armani/Casa signature designs. Guests on longer flights will also benefit from the airline’s new memory foam mattress.