Ennismore integrates sustainable hotel brand Our Habitas into portfolio

Lifestyle and leisure hospitality company Ennismore and Our Habitas have entered a strategic partnership.

The alliance will see Ennismore take over the management and growth of the sustainable hospitality brand, integrating it into its global collective of entrepreneurial, founder-built brands.

Our Habitas, founded by entrepreneur Oliver Ripley in 2016, is recognised for its mission to build “human connections” and empower local communities through unique hospitality experiences.

The brand currently operates 10 resorts across four continents, including locations in Tulum, Mexico; AlUla, Saudi Arabia; Atacama, Chile; and the Kalahari Desert, Namibia.

It has new projects in the pipeline, particularly in Saudi Arabia and Asia.

Known for its experiential luxury hospitality experiences, the brand’s properties highlight concepts such as music, wellness, art, adventure, food, learning, and “giving back”, while maintaining a strong connection to the natural environment.

Our Habitas has attracted significant global investors, including PIF, Starwood Capital, Barry Sternlicht, Maurice Salem, and Travis Kalanick, who have supported the brand’s mission to disrupt the hospitality industry.

Our Habitas will benefit from Ennimore’s expertise

Ennismore’s operational expertise and global development reach will support Our Habitas’ growth.

Additionally, the partnership will leverage Accor’s global platforms, enhancing the brand’s expansion capabilities. Ripley will remain involved, overseeing the brand’s creative vision and contributing to its global growth.

“Our Habitas has created a unique niche in luxury hospitality, offering stunning destinations to passionate travellers,” said Sébastien Bazin, chairman and CEO of Accor and executive chairman of Ennismore.

“Its crafted positioning will perfectly fit with our Ennismore collective, matching our lifestyle and tailor-made approach to hospitality. We are eager to accelerate Our Habitas’ growth alongside seasoned investors,” he added.

Oliver Ripley, co-founder and CEO, and Maurice Salem, chairman of Our Habitas, said Ennismore’s entrepreneurial approach and global footprint make them the ideal partner for his brand’s continuing trajectory as a leader in experiential hospitality.

Sharan Pasricha, founder and co-CEO, and Gaurav Bhushan, Co-CEO of Ennismore, said they were delighted to welcome the brand to Ennismore. “We look forward to working with Oliver Ripley to take this incredible brand to new destinations and markets, providing our operational expertise and oversight,” they added.