Enabling green tech innovations for a sustainable future

OPPO, the global technology brand recently unveiled its latest flagship, the OPPO Reno8 Series at The Green Planet, Dubai, a one-of-a-kind indoor rainforest in the Middle East, home to more than 3,000 species of plants, animals and birds.

Adopting eco-innovations and green tech-based optimal solutions have been key drivers of OPPO’s strategic vision towards a sustainable future. Emerging now as a necessity for the preservation of humanity’s future, sustainable development is critical for growth and requires significant long-term commitment. Innovative digital transformation is one of the key enablers towards a sustainable future.

Sustainability has always been intrinsic to our strategic vision, complimented by our priority to innovate and provide the best possible products and services for its users. Tony Chen, founder and chief executive officer of OPPO explains this succinctly, “In reflection of our brand mission ‘Technology for Mankind, Kindness for the World’, and in staying true to our core value of Benfen, we will continue to invest in our sustainability. In doing so, we also look forward to working with partners across the industry to create a better future for people worldwide.”

In February this year, we unveiled the 2021 OPPO Sustainability Report highlighting the company’s achievements in integrating sustainability and eco-friendly concepts into its entire product lifecycle. In an active effort to protect the environment, OPPO has adopted a greener packaging design, and promotes usage of lightweight, reusable, recyclable, and degradable packaging during its design process. Currently, about 45 per cent of packaging materials used recycled fibres, which are made from recycled wastepaper or plants such as sugar cane and bamboo.

Product durability at OPPO has been enhanced through a self-developed technological innovation – the Battery Health Engine that increases the lifespan of batteries. With this technology, the battery capacity can be maintained at as high as 80 percent after up to 1600 charging-discharging cycles. With this path-breaking eco-innovation, OPPO is helping in electronic waste reduction and increasing the lifespan of the smartphone by rendering optimal performance.

Powering breakthroughs OPPO SuperVooc flash charge revolutionised the industry by introducing the first fast charging technology for smartphones, which has improved the charging experience for 220 million users across the world. The technology continues to drive innovation and popularisation of fast charging technology by licensing more than 1,800 patent licenses to third-party manufacturers to implement into their products.

As a part of its sustainability measures, OPPO has already established a product recycling system, offering trade-in services in domestic and international markets to promote the recycling and reuse of used mobile phones. In China, more than 1.2 million phones have been recycled through the scheme to date, equating to more than 216 tonnes in electronic waste. In the European Union and other regions, OPPO provides local recycling systems with financial support, participates in the Green Dot recycling program for packaging waste, and works with professional third-party recycling companies.

Aside from our efforts on environment protection, we have has long taken several measures contributing to sustainable development, with a focus on key areas including digital inclusion, health and wellbeing, and youth empowerment. This is exemplified in our development of the colour vision enhancement feature which offers 766 display profiles, providing personalised solutions for people with colour vision impairment.

This year, we have announced the custom content campaign produced by National Geographic to capture the unique sights and scenery of Iceland in challenging low-light conditions.
As we advance towards a sustainable future, OPPO remains committed to adopting innovative green technology solutions to enhance its products and services. We are determined and excited to carve a unique path and continue to find our Inspiration Ahead, ensuring everything we innovate, build and design provides our customers with the best product experience.

Lucy Aziz is the senior PR and communication manager at OPPO GCC

Read: Interview: Billy Zhang, vice president, Overseas Sales and Service at OPPO