Media

ADNOC Distribution is transforming the traditional fuel stop into a connected platform for retail, mobility, media and sustainable growth, says Benzerroug

Arabic capability done well, is now moving toward baseline expectation. The new differentiator is quality: whether the AI understands not just language, but the customer who speaks the language

Jodel’s founder Alessio Avellan Borgmeyer talks about anonymity, trust, and how Saudi Arabia’s highly engaged users are driving the hyperlocal platform’s product strategy as it expands across the GCC

The contest for Warner Bros studio and streaming assets heated up over months, with Paramount and Netflix trading rival takeover bid

People are more receptive to brand messages when they feel a sense of belonging to the context and do not interrupt private moments

Roblox said the system will also support future measures, including age checks for creators using certain collaboration tools and features designed to make it easier for children to chat with parents and siblings

Spotify’s CHRO on using AI, a ‘glocal’ strategy, and ‘Core Week’ has supported the company’s ‘bandmates’ and made a difference to productivity

Programmatic advertising in MEA is projected to grow at a CAGR of 7.89 per cent over the next five years, making data-driven marketing strategies more powerful than ever, says Kane

The acquisition underscores PIF’s continued focus on the media sector as part of its strategy to accelerate Saudi Arabia’s economic diversification

The partnership combines OSN’s content library and direct-to-home viewer base with The Trade Desk’s buying tools to expand access to the region’s premium streaming audience