Dubai Summer Surprises is going out with a bang, with shoppers across the city able to enjoy up to 90 per cent off during the DSS Final Sale this weekend.
As the annual shopping festival draws to a close, more than 500 brands are cutting prices across 1,500 stores throughout Dubai, giving residents and visitors one final opportunity to take advantage of major discounts. Offers ranging from 25 per cent to 90 per cent off will cover fashion, lifestyle products, children’s clothing and more.
The DSS Final Sale is positioning itself as the grand finale of this year’s Dubai Summer Surprises, bringing together a wide selection of deals for shoppers looking to refresh their wardrobes, pick up family favourites or discover new products and experiences.
Read more: Beyond discounts: How Dubai’s retail scene is fueling a ‘Total Value Economy’
“The biggest deals are saved for last,” the organisers said, urging shoppers not to miss the final opportunity to make the most of Dubai Summer Surprises.
Double points add more rewards
The shopping excitement will also extend to loyalty programmes, with the MUSE Loyalty Programme by Chalhoub Group offering members the chance to double their rewards.
From August 26 to 30, existing MUSE members and people who newly join the programme can earn 2x Bonus Points on purchases made at participating MUSE brands, both in-store and online.
More than 50 fashion, beauty and lifestyle brands are included in the promotion. Participating names include Level Shoes, Swarovski, Faces, Michael Kors and Ralph Lauren, among others.
Those who have not yet joined can download the MUSE app and register for free, allowing them to earn points while accessing participating brands and lifestyle experiences. Terms and conditions apply.
Back-to-school shopping could make one shopper a millionaire
Back-to-school spending is also getting an extra incentive at Dubai Festival City Mall, where shoppers have the opportunity to become the next BLUE Millionaire.
Running from August 10 to 30, the promotion automatically enters shoppers into a draw when they spend AED300 or more at participating stores in back-to-school categories.
The qualifying categories include uniforms, stationery, books, electronics and other school essentials, meaning families can turn necessary purchases into a potential million-point windfall. Terms and conditions apply.
The mall is also offering the Dubai Festival City Mall Academy, an interactive experience designed for students and families. Visitors can participate in a game and unlock giveaways from participating stores, adding another element to the back-to-school shopping experience.
Amber members get a shot at 1 million points
Another major loyalty promotion is giving Amber members a chance to walk away with a million points.
From August 28 to 30, Amber members who spend AED500 or more on full-price merchandise in a single transaction at participating retailers will earn 2X Amber Points and automatically enter the Amber Millionaire raffle.
Ten winners will each receive 1 million Amber Points, adding another reason for shoppers to make their purchases during the final DSS weekend.
Participating brands include Areej, Armani Exchange, Aveda, Banana Republic, Bloomingdale’s, Byredo, Caffè Nero, Coach, Diptyque, Emporio Armani Caffè, Emporio Armani, Giorgio Armani, Harvey Nichols Dubai, Kiehl’s, Kurt Geiger, Kate Spade, Mamas & Papas, Gymshark, B-Bakery, On Two Café, Magnolia Bakery, More Café and Moschino.
Terms and conditions apply.
Abu Dhabi Grand Prix brings back Kids Go Free Friday
While Dubai prepares for its final summer shopping push, motorsport fans in the UAE have another major event to look forward to later this year.
The Formula 1 Etihad Airways Abu Dhabi Grand Prix has confirmed the return of Kids Go Free Friday on December 4, giving families an opportunity to introduce younger fans to Formula 1 during National Day week.
Eligible four-day ticket holders will be able to redeem up to four complimentary children’s tickets for youngsters aged three to 12. The tickets provide access to the F1 Fanzone and Oasis areas at Yas Marina Circuit.
Young fans can expect entertainment areas, driver appearances and race-themed interactive experiences as part of the family-friendly festival.
“Kids Go Free Friday aims to make live motorsport and the celebration of the Abu Dhabi Grand Prix in the UAE more accessible to young fans,” organisers said, describing the initiative as part of a broader effort to create a welcoming, all-ages race week and engage the next generation of Formula 1 fans.
Eligible ticket holders will receive an email explaining how to redeem up to four children’s tickets for each adult ticket booked. Places are limited and will be allocated on a first-come, first-served basis.
The Kids Go Free package includes access to all Oasis entertainment areas within Yas Marina Circuit, including the F1 Fanzone.
The Formula 1 Etihad Airways Abu Dhabi Grand Prix will take place from December 3 to 6, 2026, at Yas Marina Circuit.
For shoppers, however, the immediate countdown is to the DSS Final Sale, where the headline attraction remains clear: up to 90% off across Dubai for one final weekend of summer savings.