Dubai Summer Surprises

More than 500 brands are cutting prices across 1,500 stores throughout Dubai, giving residents and visitors one final opportunity to take advantage of major discounts

For consumers, the biggest value can come from choosing packages that bundle several expenses together, or from taking advantage of promotions that reward spending already planned

With indoor venues offering comfortable summer escapes and attractions across the city hosting activities for all age groups, August is expected to be another vibrant month for Dubai’s tourism and retail

Each qualifying transaction of Dhs200 will provide members with one raffle entry, increasing their chances of securing rewards throughout the promotional period

Top events and attractions to add to your calendar

Organised by Dubai Festivals and Retail Establishment (DFRE), the annual summer festival will run until August 30, 2026, delivering more than 60 days of shopping

Running from July 2 to August 30, 2026, the annual festival will once again transform Dubai into a vibrant summer destination under this year’s theme, “Make it a Dubai Summer”

The festival’s scale is only possible because of the combined efforts of malls, global brands, retailers, hotels, and entertainment providers

For the first time in its history, DSS introduces three specially curated retail seasons aligned with the summer rhythm

For the first time, DSS adopts a three-season shopping model—dubbed Summer Holiday Offers, the Great Dubai Summer Sale, and Back to School