BMW said all recommendations are generated using the latest data from its vehicle configurator, ensuring customers receive up-to-date product information throughout the consultation process
20 July, 2026
Wednesday’s price fall took BMW shares to their lowest level since November 2020 and weighed on shares across the European auto sector, including German rivals Volkswagen and Mercedes-Benz
17 June, 2026
Powered by a Large Language Model (LLM), the AI-enabled BMW Intelligent Personal Assistant no longer relies on predefined voice commands
13 January, 2026
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