Hilton remains bullish on UAE and Middle East despite recent challenges, says MEA president
In his first media interview in the Middle East this year, Hilton MEA president Guy Hutchinson tells Gulf Business why the hospitality giant remains bullish on the region’s long-term prospects
19 June, 2026
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Hilton remains confident in the long-term outlook for the UAE and wider Middle East despite recent geopolitical tensions, with the hospitality giant continuing to sign new hotels and accelerate its regional expansion plans.
In an exclusive interview with Gulf Business, Guy Hutchinson, president of Hilton Middle East and Africa, said the company’s investment outlook for the region remains unchanged, pointing to strong economic fundamentals, infrastructure investment and long-term tourism strategies across the Gulf.
“Those fundamentals remain unchanged. In fact, they are going to continue to accelerate,” Hutchinson said. “We’re still signing hotels; we’re still announcing hotels.”
His comments come as the region navigates heightened geopolitical uncertainty, with some governments issuing travel advisories and airlines adjusting flight schedules during the recent conflict.
However, Hutchinson said hospitality has historically proven resilient during periods of volatility and expects the sector to emerge stronger.
“It won’t be the first challenge we’ve faced, and it won’t be the last,” he said. “Travel and tourism are always a long-term play.”
Flexibility and guest support have also been central to Hilton’s approach during this period of uncertainty.
Hutchinson said customers have been able to book and cancel without penalties, and can continue to do so through to the end of the year.
“When you face challenges like this, this is where your values come into play. It’s about really leaning into your customers,” he said.
“Be easy to do business with and encourage people to travel. That’s something we’re doing consistently.”
Watch the full interview below:
Expansion plans continue
That confidence is reflected in Hilton’s development pipeline.
The company currently operates more than 110 hotels across the Middle East and plans to open more than 160 additional properties across 15 brands in the coming years, taking its regional portfolio beyond 270 hotels. The expansion is expected to create approximately 32,000 jobs.
Saudi Arabia remains the centrepiece of Hilton’s growth strategy and is now Hilton’s largest pipeline market in EMEA and third largest globally by rooms.
Hilton has more than 100 hotels trading and under development in the Kingdom, representing a combined owner investment of more than $8bn. The company estimates that one in five internationally branded hotel rooms currently under construction in Saudi Arabia falls under a Hilton brand.
“We’re just scratching the tip of the iceberg in Saudi Arabia,” Hutchinson said. “The journey is only beginning.”

The company also recently deepened its presence in the kingdom through a strategic partnership with Riyadh Air, becoming the inaugural hotel partner for Sfeer, the airline’s lifestyle loyalty programme.
Investor confidence in Hilton’s model also remains strong. Hutchinson noted that more than half of the company’s new hotels in the region come from existing owners and investors.
“You couldn’t get a better testament than that,” he said.
UAE growth story far from over
While Saudi Arabia is attracting significant attention, Hutchinson believes the UAE remains one of the world’s most compelling hospitality markets.
The country is Hilton’s largest operating market in the region, with 36 trading hotels and a further 13 properties in the pipeline.
Reflecting on his first arrival in Dubai in 2000, Hutchinson said many of the questions surrounding the pace of development remain remarkably similar today despite the country’s continued expansion – adding that he believes the UAE still has significant room for growth.
“We’re very, very far from the end of the journey with the UAE. I think we’ve got a long way to go.”
Beyond traditional luxury hotels, Hilton is increasingly focusing on mid-market, lifestyle and branded residential offerings as traveller preferences evolve.
Around one-third of its Middle East pipeline is concentrated in the mid-market segment through brands such as Hampton by Hilton and Hilton Garden Inn, while the company is also expanding its branded residences portfolio across the region.
Setting global standards
Looking ahead, Hutchinson believes the Middle East is increasingly shaping global hospitality trends rather than simply adopting them.
“The global standard is being set here,” he said.
“This region is going to increasingly drive the global standards for tourism and travel and hospitality across the world.”

























