NRTC to debut at Gulfood Green 2026 with sustainability-led agri-food strategy
NRTC will showcase its integrated agri-food ecosystem, spanning fresh produce sourcing, local production, processing, technology, and sustainability
26 January, 2026
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NRTC will make its first dedicated appearance at Gulfood Green 2026, marking a key milestone in the group’s evolution from a traditional fresh produce trader into a future-ready, sustainability-led agri-food platform.
The move follows heightened global and regional engagement by the group, with group CEO Mohammed Alrifai recently attending the World Economic Forum in Davos alongside Ghitha and IHC as part of the UAE delegation. NRTC’s presence at both Davos and Gulfood Green comes at a critical moment for the global food industry, as demand is projected to rise by up to 60 per cent by 2050 while nearly one-third of food produced worldwide is currently lost or wasted—intensifying the need for resilient, efficient, and transparent food systems.
At Gulfood Green, NRTC will showcase its integrated agri-food ecosystem, spanning fresh produce sourcing, local production, processing, technology, and sustainability. The group’s participation will include key subsidiaries such as Mirak, Al Hashemeya, Ripe Organic, and Taaza, as well as Mahsool, a local farm project for which NRTC serves as the exclusive commercial arm.
The showcase will highlight NRTC’s fresh fruit and vegetable portfolio across both imported and locally produced categories, alongside sustainability-focused initiatives aimed at strengthening food security, reducing food loss and wastage, and reinforcing responsible sourcing practices.
NRTC will also present progress across its local production and farm partnership strategy, supported by enhanced traceability through the rollout of its Mazraati – Farm to Fork initiative. Visitors will gain insight into how digital tools are being deployed across the supply chain to improve quality assurance, operational efficiency, and end-to-end transparency. Additional group brands and ecosystem capabilities are expected to be announced during the event.
“Our first appearance at Gulfood Green reflects a strategic shift from its traditional roots in fresh produce trading towards a more diversified, sustainability-aligned agri-food model. The move signals clear alignment with regional and national priorities around food security and sustainable agriculture, while reinforcing NRTC’s long-term focus on ESG, innovation, and value-driven partnerships at scale,” said Alrifai.
“Our Integrated agri-food model, spanning sourcing, local production, processing, and digital enablement, allows us to improve efficiency, manage risk, and create long-term value across the supply chain. As demand for resilient and responsible food systems accelerates, NRTC is well positioned to scale its ecosystem, deepen strategic partnerships, and deliver sustainable growth for stakeholders,” he added.
Differentiating itself from concept-led exhibits, NRTC’s Gulfood Green participation will emphasise practical, on-ground execution, spotlighting initiatives already operational across its network in areas such as local sourcing, traceability, food loss reduction, and technology integration.
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