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Cybersecurity requires collaboration, private sector incentives: SAMENA Telecom Council CEO

Bocar Ba emphasises capacity building in developing nations and cyber diplomacy as critical pillars for addressing interconnected security threats

Neesha Salian
Neesha Salian

14 October, 2025

Cybersecurity requires collaboration, private sector incentives: SAMENA Telecom Council CEO
Image: SAMENA Telecommuncations Council

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At the recent Global Cybersecurity Forum in Riyadh, Bocar Ba, CEO of the SAMENA Telecommunications Council, outlined a comprehensive vision for global cybersecurity that extends far beyond technology. In this interview with Neesha Salian, editor of Gulf Business, Ba discussed how the forum has evolved from a purely technical cybersecurity discussion five years ago to encompass cyber safety, cyber economics, cyber diplomacy, cyber crime, and cyber defense.

Ba emphasised that cybersecurity is fundamentally about interdependency rather than common interest, requiring meaningful engagement where all stakeholders — governments, private sector and developing nations — benefit from collaboration. He stressed that the weakest links in the global system, often found in developing countries experiencing rapid digital transformation, pose risks to the entire interconnected infrastructure.

With cyber breaches costing trillions of dollars and most attacks originating from network edges rather than core infrastructure, Ba called for standardisation, capacity building, investment in human capital, and a new generation of cyber diplomats to address these challenges through frameworks that provide visibility for the next 20 to 30 years.

Here are excerpts from the discussion.

How has the Global Cybersecurity Forum evolved since its launch?

The forum’s scope has widened significantly year by year based on the relevance of the subject, becoming a truly global platform. Five years ago, when we started conversations with speakers and the audience, it was purely about cybersecurity. Now it has expanded to encompass not only cyber safety, but also cyber economics, cyber diplomacy, cyber crime, and cyber defense. It has transformed from a purely technical issue into a global issue that affects economics and geopolitics.

What does the SAMENA Telecommunications Council bring to the cybersecurity conversation?

When we speak about cybersecurity, we usually think about technology and innovation, and protecting consumers, enterprises, and nations. But being mindful about this subject is the prerogative of governments and international organisations, including civil society.

All these aspects and discussions require unlocking access to capital to make it happen. When you look at the distribution of roles of different stakeholders, yes, it’s valid to talk about security at large, but someone has to fund it — and that is the role of the private sector. The question is: what does the private sector get out of it?

What is the private sector’s role in cybersecurity, and what challenges exist in securing their engagement?

The private sector in its role is led by business profits and sustainability. It’s the role of government to protect people, enterprises, and nations — that is not the role of the private sector. The private sector brings technology, innovation, and wants to do business.

We’ve all acknowledged that cybersecurity is a concern of everyone across the value chain, but each party needs to get something out of it. When a government succeeds in having a solid foundation, solid framework, and solid environment about cybersecurity, they have fulfilled their KPI. But for the private sector, addressing cybersecurity might be an obligation, but they have no incentive.

That’s why when we talk about collaboration, I advocate not for sympathy or empathy — I advocate for engagement, meaning each party needs to get something out of it. It’s important for the private sector to get something, and when I’m saying get something, it’s not on a very selfish base. Cybersecurity could be a business case for making money.

We need to have a dialogue, put everything on the table, and see how each party can benefit. We could be sitting on different sides of the table and have joint objectives — you get something, I get something. This is what we have to define to make it meaningful.

What are the main challenges impeding seamless collaboration on cybersecurity?

The key challenge is that cybersecurity is perceived as a technological issue, but it’s not only a technological issue. I think we need to build capacity — this is very important. Advocacy, spreading the gospel at every single layer. Because the way we address it today, we only speak to one stakeholder.

We’re talking about people and populations, but cybersecurity is also a concern for enterprises. Why? The infrastructure that we have — it could be a power plant, an airport, a hospital. But you’re very well aware of the massive arrival of the internet of things. Cybersecurity is also about objects. Therefore, it’s not only people and consumers, not only children for cyber safety, not only companies and infrastructure, but also objects.

What we’re facing today is, if we want to address the issue properly at all layers, we have to work on the standardisation of the equipment that will be connected on the network. This is very important.

Why is focusing on developing nations critical to global cybersecurity?

There is a race, with very advanced nations presenting and displaying what has been done and their success stories. But if we acknowledge that cybersecurity is based on a system where we are all interconnected, the weakest point could corrupt the entire system beyond borders. Therefore, competence and capacity building is not only about the strongest nations — we need to equip the weakest nations. I’m talking about the developing countries.

It’s very important to develop capacity building. The entire market today, if you look at the growth, is across Asia, Middle East, and Africa. These nations where we see digital transformation happening, with huge percentages of growth, they are the weakest in terms of competence. If we have a breach of security in those nations, it can affect all the other nations.

These are elements that should be taken into consideration. It’s not only having the most advanced technology or the most advanced system, but where do we have the weakest point where the breach can happen? We talk about inclusivity — G20 this year will be about inclusivity.

Inclusivity means including also the weakest link in the system.

Where do most cyber attacks originate from in network infrastructure?

We see most of the cyber attacks are not happening from the core network — it is happening from the edge. This is where we don’t have standardisation, and we need to address interoperability and a number of technical issues.

As technologists, we used to have this natural mistake — we always want to leapfrog, we always want to be more and more advanced. As you know, the core infrastructure now, we talk about 5.5G, we are even starting the discussion on 6G, which will be bringing more and more challenges. So it’s important to have a trusted foundation because we are in an era of massive growth.

How does interdependency shape the cybersecurity conversation?

You rightly mentioned digital development is affecting every single aspect of our life. Digital becomes the platform of our life whether we talk about digital identity, hospitals, education, we’ve seen that during Covid-19. So it is central to our life. Therefore, it’s extremely important to have a solid digital infrastructure.

The discussion centers on how we ensure this infrastructure is solid. What’s critical to understand is the interdependency at all layers —and interdependency is stronger than common interest. Common interest can be selfish, but interdependency means we need each other to survive. This interdependency drives us toward negotiation and discussion.

What role does cyber diplomacy play in addressing cybersecurity challenges?

This is where I believe cyber diplomacy is an important subject. Why? Because we need to use the power of diplomacy with the clarity of data. The evidence — the cost of cyber breach is today measured in terms of trillions of dollars.

At a leadership level, I believe cybersecurity needs to be brought in terms of discussion at a leadership level. Private sector to the CEO level, government even to the presidential level. So we need to have leadership. And leadership is about discussing with the other nations, the other frontiers. So I believe cyber diplomacy is a very, very important subject to be addressed. Having a new generation of cyber diplomats is important.

I don’t want to use the term “cyber” because it brings us back to technology and technicalities. But today, the key and most important point is collaboration.

How should collaboration be structured and measured?

Collaboration has to be framed. You cannot say collaboration and put a full stop. What kind of collaboration? It has to be defined. We need to have some commitment. We must be able to develop some new index to be able to understand exactly where we are. What have we said last year? What have we done this year? Where are we? And measure the progress.

Plus, investment in human capital — this is extremely important.

What is your message about cybersecurity education?

The same way today, every single one of our children, when they go out, we tell them, be careful, stay safe. The same way in the digital world, we have to use the same terminology: be careful, stay safe. So education, education, education. And this is important. It touches upon the point of cyber safety for child online protection as well.

Again, the key reason for challenges is ignorance, lack of knowledge, lack of education. If we want to connect the unconnected, we need to have the infrastructure ready. Therefore, the discussions we are having now are about much more cyber diplomacy, cooperation between different nations. How can we improve that? How can we make sure that being a safe country means having a safe neighbourhood? So from one neighborhood, you move to another neighborhood, having an entire safe ecosystem.

As technology development is advancing, opportunities are appearing, but we are facing new cybersecurity challenges.

What makes the SAMENA Telecommunications Council an effective platform for addressing sensitive cybersecurity issues?

Through the platform we have now and being recognised as a very meaningful convening platform, my key role is to bring on the table a subject that nobody wants to discuss because there are so many sensitivities in this subject. But it has to be discussed. Until and unless we put those challenges on the table, it won’t be discussed. Hence, it won’t be solved.

So number one is setting the right agenda for the different stakeholders to discuss. Setting also the right level of priorities.

What are the council’s priorities for the coming months?

The more we advance in technology development, the more we need investment. And once again, this is very important: private sector needs to be incentivised, not only for the sake of profitability, because the use of the profits could be reinvested in the digital economy. But we cannot keep asking only one side to make the effort.

Cybersecurity capacity building costs a lot of money. Digital transformation costs a lot of money. Private sector is not looking for profitability today, it is looking for sustainability and predictability.

We need to sit down — government, private sector, inspired by the academia, and centering the whole discussion around the consumer, the customer, and the people — and make sure that we can build together with engagement and commitment a roadmap for the next 20 to 30 years where we have visibility. So this is where we can have a plan that will engage transparent consultation, that will engage all the stakeholders, and we can work hand in hand together. This is what I’m trying to build through the council.

How does globalisation factor into the council’s work?

We need to integrate one important factor: globalisation. Today in a country — in Saudi Arabia, in UAE, Qatar — we have no problem as stakeholders. But there is a new stakeholder: the nations. So we want to widen the G20 to the G21. We want to increase the size of the market. We are talking about having one market, for example, in Africa. If we have one market, we have to make sure that decisions are not fragmented. Frameworks are unified. Then we can scale and have one market. These are the challenges that we will be addressing very soon.

How do you ensure that growth in digital infrastructure is managed securely?

We have to ensure that the infrastructure is robust, solid, and resilient. And if we have that, it will take us to mass adoption, especially with the developing nations, the new generation, new equipment. And mass adoption means another exponential growth. Therefore, we need to look at it all with the same level of priority. It’s not “we are strong, we are secure today on site A, and we will look after site B tomorrow”. It has to be done at the same time.

GITEX GLOBAL 2025: Core42’s CEO on AI-native nations, sovereign cloud

AI is now the foundation of digital transformation, and the greatest opportunities lie where nations and enterprises are looking to scale it securely and responsibly, says Kiril Evtimov

Neesha Salian
Neesha Salian

13 October, 2025

GITEX GLOBAL 2025: Core42’s CEO on AI-native nations, sovereign cloud
Image: Supplied

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At GITEX GLOBAL 2025, Core42 is showcasing its pivotal role in advancing sovereign cloud and AI infrastructure across the UAE and beyond. As the digital infrastructure arm of the G42 ecosystem, Core42 is at the heart of operationalising the group’s “Intelligence Grid” vision: building AI-native nations that integrate infrastructure, intelligence, and innovation into one framework.

In this interview, Kiril Evtimov, CEO of Core42, discusses the company’s new AI cloud offering, the importance of digital sovereignty, and how the company is shaping the foundation for a secure and globally competitive AI future.

What are you showcasing at GITEX GLOBAL 2025

We’re excited to return to GITEX and demonstrate the progress we’re making in advancing sovereign cloud and AI infrastructure across the UAE and beyond. This year, Core42 is taking centre stage within the G42 District in AI Hall 6, highlighting our role as the digital infrastructure arm of the G42 ecosystem. G42’s Intelligence Grid vision is redefining how nations can build AI-native societies by connecting infrastructure, intelligence, and innovation into one cohesive framework. Together with our sister companies, we are bringing this vision to life, and at GITEX GLOBAL 2025, we are showing how our offerings translate it into real-world outcomes that strengthen the UAE’s AI leadership and set new standards for secure and globally competitive AI infrastructure.

A major highlight of our participation is the introduction of our AI Cloud offering, a high-performance and sovereign platform that unites every leading accelerator within a single environment for all training, fine-tuning, and inference needs. We are also showcasing our Sovereign Public Cloud, the forthcoming Signature Private Cloud, and our Compass generative AI platform, alongside new strategic partnerships that will help extend the UAE’s leadership globally.

Overall, our participation aims to demonstrate the role we’re playing in operationalizing G42’s Intelligence Grid and powering the foundations of the next digital era.

What emerging technologies are you focusing on this year?

Our focus this year is on the technologies that make AI operational at scale. We are investing in the infrastructure, platforms, and controls that turn AI from experimentation into enterprise capability. Through our AI Cloud, we are giving customers on-demand access to the world’s most advanced accelerators within a sovereign, high-performance environment. This enables faster training, fine-tuning, and inference while ensuring compliance and data integrity. At the same time, Compass, our generative AI platform, is simplifying access to generative and agentic AI through a secure suite of APIs that allow developers to build with confidence.

We believe these technologies can play a central role in helping governments and enterprises move from adopting AI tools to embedding intelligence into their core workflows. As Core42, our aim is to help enable this process by making advanced AI accessible, trusted, and impactful, ensuring that organisations build their digital futures on infrastructure that combines performance with sovereignty.

How is Core42 shaping the future of AI infrastructure and digital sovereignty?

We believe the future of AI depends on sovereign infrastructure that combines performance, trust, and accessibility. Nations and enterprises want to innovate with confidence, knowing their data, models, and operations remain under their control. Core42 has proven that sovereignty and scale can work in harmony, and that model is now being recognized globally as the blueprint for responsible AI adoption.

We are building that foundation across every layer of the stack. The Sovereign Public Cloud has already enabled more than 50 public and private organisations to operate critical workloads securely within national borders, while the forthcoming Signature Private Cloud will extend those capabilities to classified and highly regulated environments.

Our AI Cloud brings together the world’s leading accelerators in one unified, sovereign platform for training and inference at scale, and Compass makes generative and agentic AI accessible through secure APIs. Together, these technologies are setting the stage for a new category of sovereign infrastructure; one that supports innovation, ensures compliance, and gives nations and enterprises the confidence to lead in the AI era.

G42’s theme at GITEX this year is ‘Building AI-Native Nations.’ How is Core42 bringing this vision to life in the UAE and beyond?

Building AI-Native Nations captures the essence of what the UAE is striving to achieve – an economy and society that are not just enabled by AI, but built upon it. At Core42, we are helping to bring this vision to life by delivering the digital foundations that make it possible. Our role within the G42 ecosystem is to provide the sovereign cloud and AI infrastructure that governments and enterprises depend on to scale innovation securely, responsibly, and with full regulatory assurance. Through this foundation, we are helping to embed intelligence into public services, national platforms, and industries that shape everyday life.

In the UAE, that mission is already underway. Our Sovereign Public Cloud is powering the digital transformation of critical government entities, while the Signature Private Cloud extends those capabilities to the most sensitive and classified workloads. The AI Cloud and Compass platform are enabling the development of secure, high-performance AI solutions across sectors such as energy, healthcare, finance, and education.

Beyond the UAE, we are expanding this model internationally through partnerships that are strengthening sovereign AI capacity across regions. In France, we partnered with AMD to establish a state-of-the-art AI data centre in Grenoble, and joined forces with Oréus to provide in-country access to scalable compute capacity. In Italy, we partnered with iGenius to deploy Europe’s largest AI compute cluster powered by NVIDIA Blackwell GPUs, marking a major milestone in advancing sovereign AI infrastructure for European markets.

We also recently made OpenAI’s latest open-weight AI models available globally via our AI cloud platform, enabling enterprises, researchers, and developers to run models across leading silicon platforms with sovereign, scalable, and high-performance capabilities. And we entered into a strategic partnership with Northern Data Group to provide access to large-scale European sovereign AI Cloud capacity, supported by up to 10,000 GPUs from its Taiga Cloud business, to help meet growing demand for high-performance compute.

Together, these efforts demonstrate how we are translating the UAE’s AI ambitions into tangible progress, from the infrastructure that powers national platforms to the tools that enable AI adoption with security, scalability, and trust. By making sovereign, high-performance compute and advanced AI capabilities accessible to governments and enterprises alike, we are helping countries move from AI aspiration to AI realisation, ensuring that intelligence becomes a core utility for every nation’s growth, resilience, and global competitiveness.

Indeed, “Building AI-Native Nations” is not a slogan for us; it is a framework we are actively operationalising through Core42’s technologies, partnerships, and expertise.

The AI race is accelerating across regions and sectors. Where do you see the biggest opportunities for Core42’s growth and impact next?

AI is now the foundation of digital transformation, and the greatest opportunities lie where nations and enterprises are looking to scale it securely and responsibly. For Core42, this means growing in three key areas — expanding sovereign cloud capacity, scaling AI infrastructure, and enabling operational AI across sectors.

In the UAE, our priority is to deepen partnerships with federal entities and strategic industries to accelerate national AI adoption. We are working with government institutions and regulators to modernise core services, enhance data-driven decision-making, and embed intelligence into national platforms that improve efficiency and citizen experience.

Globally, we see increasing demand for the UAE’s model of sovereign AI infrastructure. We’re already working with partners across Europe to replicate this approach, helping countries build secure, high-performance AI ecosystems that balance innovation with sovereignty, compliance, and control. These partnerships aren’t just about technology deployment. Rather, we’re prioritising knowledge transfer and capability building to enable nations to develop their own AI capacity, strengthen digital resilience, and mirror the UAE’s success in building a globally competitive, AI-powered economy.

Looking ahead, the biggest opportunity lies in operationalising AI, moving from pilots to platforms that power economies, cities, and enterprises. With the combined strength of our AI Cloud, Sovereign Public Cloud and forthcoming Signature Private Cloud, as well as the Managed Services support we provide to our customers, Core42 is enabling this shift, helping nations and organisations turn AI ambition into measurable impact.

Read: Core42’s Mohammed Retmi on how sovereign cloud, AI are reshaping UAE’s digital economy

Etihad Airways passenger numbers rise 18% in first 9 months of 2025

The airline carried 1.9 million passengers in September, marking a 21 per cent increase compared with the same month last year

Gulf Business
Gulf Business

13 October, 2025

Etihad Airways passenger numbers rise 18% in first 9 months of 2025
Image: Etihad Airways

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Etihad Airways said it carried 16.1 million passengers in the first nine months of 2025, an 18 per cent increase from the same period a year earlier, as demand across its expanding global network remained strong.

The Abu Dhabi-based carrier transported 1.9 million passengers in September, up 21 per cent from the same month in 2024.

Passenger load factor averaged 89 per cent during the month, one percentage point higher than a year ago, underscoring what the airline called efficient use of added capacity.

Etihad fleet comprises 115 planes

Etihad’s operating fleet stood at 115 aircraft at the end of September, serving 82 passenger destinations worldwide.

Antonoaldo Neves, CEO of Etihad Airways, said: “September delivered another strong month for Etihad, with demand remaining high as we entered the post-summer period. Year-on-year growth continues across all key metrics, reflecting the strength of our network and Abu Dhabi’s growing position as a global destination.

“We’re expanding with discipline, keeping our load factors high and operations reliable. These results show clear momentum and focused execution — exactly what we set out to achieve in 2025,” he added.

Dubai Home Festival launches first-ever bundle bargains to close season

DHF runs until October 16, with details available on the festival’s official website and social media channels

Neesha Salian
Neesha Salian

13 October, 2025

Dubai Home Festival launches first-ever bundle bargains to close season
Image: Supplied

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The Dubai Home Festival (DHF) 2025 is closing its season with a first-of-its-kind promotion, launching the “DHF Bundle Deal Bargains” from October 13 to 16 across major retailers in the city.

Organised by Dubai Festivals and Retail Establishment (DFRE), the final week of the home and lifestyle event will feature exclusive bundled offers on furniture, décor, appliances, kitchenware, and smart home products.

Participating brands include Royal Furniture, Jumbo, Ecity, Mamas & Papas, Lifestyle, and BLU.

The new promotion marks the first time DHF has introduced bundled deals, designed to give shoppers combined discounts and value packages catering to different budgets and design preferences.

Dubai Home Festival offers great bargains for people looking for furniture

“Whether upgrading an entire home or simply refreshing a space, customers can find strong value across key home categories this week,” DFRE said in a statement.

The Dubai Home Festival, held annually, highlights the emirate’s growing interior design and home improvement market.

This year’s event is supported by key sponsor Commercial Bank of Dubai and strategic partners including Al Futtaim Malls, Majid Al Futtaim, AW Rostamani Group, Merex Investment, and Emirates Airline.

DHF runs until October 16, with details available on the festival’s official website and social media channels.

Read: Global Village Dubai returns for Season 30: Dates revealed

GITEX GLOBAL 2025 opens record 45th edition with over 6,800 exhibitors

Day two will feature a virtual address by Sam Altman, CEO of OpenAI, in conversation with Peng Xiao, Group CEO of G42, exploring the rise of AI-native societies

Neesha Salian
Neesha Salian

13 October, 2025

GITEX GLOBAL 2025 opens record 45th edition with over 6,800 exhibitors
Image: Supplied

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The world’s largest technology and artificial intelligence event, GITEX GLOBAL 2025, opened in Dubai on Monday for its 45th edition, drawing record crowds and more than 6,800 exhibitors, 2,000 startups, 1,200 investors and delegations from over 180 countries.

The event, held from October 13–17 at the Dubai World Trade Centre, marks a major milestone in the show’s four-decade history, bringing together policymakers, tech leaders and investors to discuss the rise of AI-driven economies and next-generation enterprise technologies.

Speaking at the opening, Abdulla Bin Touq Al Marri, UAE Minister of Economy and Tourism, said: “The UAE, thanks to the forward-looking vision of its wise leadership, is not merely participating in the global race for innovation; it is shaping its contours and cementing its foundations by building an economic model defined by resilience and a future orientation, grounded in knowledge and advanced technology. This strengthens the nation’s position at the forefront of the global economic landscape.”

Panels held and tech innovations showcased at GITEX GLOBAL 2025

Panels through the day focused on AI’s geopolitical and economic impact, deep-tech ecosystems, and startup innovation.

Ekaterina Zaharieva, Commissioner for Startups, Research and Innovation at the European Commission, said: “The European Union and the UAE share a vision to drive innovation that benefits our citizens. We are aligned on the importance of startups and scaleups for our economies. This journey starts at GITEX 2025.”

Canada’s Minister for AI and Digital Innovation, Evan Solomon, added: “GITEX is an absolutely core example of entrepreneurs being launched at a speed we’ve never seen – and we need to keep our values and build together. It’s fantastic to meet people, meet companies, and to see our profound partnership with the UAE deepen as we share this mission to transform AI from a trustworthy technology to one that is built for all.”

Andrew Feldman, CEO of AI chipmaker Cerebras, which partnered with G42 to build the world’s largest AI supercomputer, said: “We built the largest chip in the history of the computing industry, the size of a dinner plate. By going big on chips, we were able to keep more information on the chip and move it less. This meant less power was used, and the results were delivered more quickly.”

On the show floor, major global enterprises showcased next-generation technologies.

  • e& unveiled more than 90 innovations spanning robotics, mobility, digital healthcare, and consumer tech, including eVTOL prototypes and autonomous air taxis.

  • Oracle highlighted new agentic AI tools for finance and supply chain management, alongside Oracle Red Bull Racing’s data-driven cloud applications.

  • BlackBerry launched a new mission-critical communications platform, describing it as the only “tech in the market certified by many governments around the world for data sovereign classified comms”.

  • AWS, the world’s largest cloud company, demonstrated integrated cybersecurity and operational resilience tools, while HCL Software introduced real-time AI-driven web customisation and its BigFix endpoint management platform.

This year’s edition also features the largest-ever Brazilian delegation as Country Partner, joined by national pavilions from Canada, Spain, Türkiye, Chile and Ecuador, as well as growing participation from Europe, Central Asia, Latin America, Africa, and the Levant.

Day two will feature a virtual address by Sam Altman, CEO of OpenAI, in conversation with Peng Xiao, Group CEO of G42, exploring the rise of AI-native societies.

The agenda also includes senior leaders from Microsoft, Cisco, Oracle, Khazna Data Centres, Presight, Core42, and the Mohamed bin Zayed University of Artificial Intelligence.

Read: GITEX GLOBAL 2025: Powering the future through AI innovation

DTC, Keeta partner to boost last-mile delivery in Dubai

Under the agreement, DTC will deploy an initial fleet of 150 delivery motorbikes, with plans to increase that number to 500 by the end of the year

Neesha Salian
Neesha Salian

13 October, 2025

DTC, Keeta partner to boost last-mile delivery in Dubai
Image: Supplied

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Dubai Taxi Company (DTC) said on Monday it has signed a strategic partnership with Keeta, the international arm of Chinese delivery giant Meituan, to expand last-mile delivery services and develop next-generation logistics technologies in Dubai.

The agreement was signed during GITEX GLOBAL 2025 in Dubai by Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company, and Alex Wei, Logistics GM of Keeta Middle East.

The collaboration is part of DTC’s long-term growth plan to strengthen its presence in transport and delivery, particularly within the fast-growing e-commerce and quick commerce sectors. The deal will open new investment avenues, deepen commercial partnerships, and expand revenue potential.

DTC, Keeta deal: Initial fleet of 150 delivery motorbikes to be deployed

Under the agreement, DTC will deploy an initial fleet of 150 delivery motorbikes, with plans to increase that number to 500 by the end of the year.

The initiative is expected to generate more than Dhs10m ($2.7m) in revenue during the first 12 months.

DTC’s delivery bike business has been a key growth driver, with Q2 2025 revenues rising 102 per cent year-on-year to Dhs18.2m. The company said the expansion reflects its ability to meet changing market demands and deliver high-quality logistics solutions.

The partnership will also explore advanced delivery models, including drones and autonomous vehicles, leveraging Keeta’s proprietary technology in collaboration with DTC.

“At DTC, we continue to strengthen our mobility and logistics solutions in line with Dubai’s vision for a connected and sustainable future,” said Alfalasi. “The UAE’s delivery and logistics market is expanding rapidly, driven by booming e-commerce and on-demand services.”

He added that DTC is capitalising on this growth through an expanding fleet of over 2,000 delivery bikes and advanced operational systems. “Partnering with Keeta further diversifies our services, maximises fleet potential, and positions DTC at the forefront of next-generation logistics, including drones and autonomous delivery technologies,” Alfalasi said.

According to Statista, online food delivery revenues in the UAE are projected to surpass Dhs5bn in 2025 and are expected to grow at a compound annual rate of more than 3 per cent through 2030, reaching nearly Dhs6bn.

Alex Wei, Logistics GM of Keeta Middle East, said, “We are proud to partner with Dubai Taxi Company to bring Keeta’s global delivery expertise and Meituan’s advanced logistics technologies to the UAE. This collaboration combines DTC’s strong local capabilities with our world-class innovation to build a smart, efficient, and sustainable delivery ecosystem.”

“Together, we aim to strengthen last-mile delivery capabilities and play a meaningful role in the evolving mobility and logistics landscape,” Wei added.

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