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Why fractional leadership is the next strategic advantage for Dubai founders

Fractional leadership gives founders the ability to import expertise without importing fixed costs

Zaid Aboobaker
Zaid Aboobaker

16 November, 2025

Why fractional leadership is the next strategic advantage for Dubai founders
Image: Supplied

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Dubai is a magnet for founders. Ask any entrepreneur why they chose this city, and you’ll hear the same words: opportunity, access, ambition. With its transparent regulations, world-class infrastructure, and gateway to regional markets, Dubai is built for business.

But here’s the twist: while the runway is long, many international ventures still stall before take-off. The reason? It’s not the market; it’s the model.

Vision versus structure

Founders who land in Dubai are often visionaries. They’re brilliant at spotting opportunity, building relationships, and moving fast. That energy drives market entry, but it doesn’t always sustain growth.

We’ve seen it time and again. A promising startup enters the market with momentum, only to run out of cash within 18 months due to poor forecasting. Foreign founders build strong local partnerships but get tripped up by VAT, licensing, or compliance issues.

Professional services firms launch at speed but struggle to scale because the systems they need aren’t in place. These aren’t failures of ambition — they’re failures of structure.

Dubai doesn’t reject these businesses. They arrive with vision — but without the operational backbone to support it.

In international markets, a scale-up might hire a CFO or COO early to embed financial discipline. In Dubai, however, many founders delay these hires due to the associated costs. Others try to copy-paste HQ processes — only to find they don’t translate locally.

This mismatch explains why so many international startups quietly exit the market after two or three years. They didn’t lack opportunity; they lacked the right operating model for this environment.

Enter fractional leadership

Until recently, part-time or fractional leadership wasn’t even an option in the UAE. Visa rules required full-time employment. But that changed with freelance licensing, long-term residency programmes, and the Golden Visa.

Now, founders can access senior finance, operations, or strategy professionals on a fractional basis — bringing in the expertise they need without the full-time overhead. This isn’t just cost-cutting. It’s a structural shift. It enables founders to operate as if they have a full C-suite from day one, scaling to match their growth curve.

Fractional leadership brings calm, clarity, and credibility — exactly when founders need it most.

The numbers don’t lie

According to the World Union of Arab Bankers, 94 per cent of Dubai companies are SMEs, employing 86 per cent of the private workforce. In 2024, new business licenses rose by 25 per cent, driven by tech and professional services. But survival rates lag behind ambition. A significant percentage of international entrants fold within 36 months.

The gap isn’t market access. It’s execution. And execution requires systems, not just vision.

If you’re entering Dubai — or already scaling here and scaling — don’t mistake a friendly market for guaranteed success. The UAE is uniquely welcoming to entrepreneurs, but that welcome doesn’t replace the need for strong foundations.

Fractional leadership gives founders the ability to import expertise without importing fixed costs. It’s a model that reflects Dubai itself: flexible, fast-moving, and built for growth.

Zaid Aboobaker is the founder and CEO of CompassPoint Consulting.

ATRC’s Dr Mae Almansoori on why Abu Dhabi is betting big on STEM

Economies that invest in STEM gain more than skilled workers; they create ecosystems where knowledge drives innovation, and innovation promotes enterprise

Dr Ing - Mae Almansoori
Dr Ing - Mae Almansoori

15 November, 2025

ATRC’s Dr Mae Almansoori on why Abu Dhabi is betting big on STEM
Image: Supplied

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Across much of the world, a quiet crisis is unfolding. Countries are struggling to equip their young people with the skills needed to thrive in a world shaped by artificial intelligence (AI), automation, and advanced engineering. Employers cite talent shortages in critical sectors, while universities report a decline in interest in core scientific disciplines.

As the OECD notes, “today’s education systems were established more than a century ago and were not designed to develop the knowledge and skills required for 21st-century life.”

The consequences are already evident. According to the World Economic Forum (WEF), 63 per cent of employers identify skills gaps as the most significant barrier to business transformation, and less than half believe current education systems are preparing talent for the future.

This is not just an economic problem. It is a strategic one. Countries like the UAE are prioritisng the development of a generation of local talent primed to lead in high-impact fields. Without more substantial alignment between education and workforce needs, nations risk falling short of their ambitions to become global innovation hubs. Investing in science, technology, engineering, and mathematics (STEM) is therefore not optional. It is the foundation for economic resilience, technological leadership and long-term sovereignty in critical sectors.

While many governments are still debating how to bridge this skills gap, Abu Dhabi has moved decisively from diagnosis to implementation. The emirate has launched a comprehensive strategy to embed AI across all public services by 2027. Supported by Dhs13bn, the Abu Dhabi Government Digital Strategy encompasses the deployment of over 200 AI-powered solutions, the complete automation of government processes, and the development of a sovereign cloud infrastructure.

Crucially, it pairs this technological transformation with talent development through programs such as AI for All, ensuring that digital progress is matched by national capability.

This is already visible in the classroom. Across the UAE, students are learning to program autonomous systems, apply machine learning, and experiment with robotics, skills once confined to postgraduate labs. The A2RL STEM Competition, for example, challenges high school and university students to design and code self-driving cars.

The value lies not in the spectacle, but in the steady, structured effort to turn theory into application and curiosity into capability. The UAE is also among the first countries to introduce AI as a formal subject to its national curriculum, from kindergarten through to Grade 12, ensuring every student graduates with a foundational understanding of emerging technologies and the confidence to apply them.

Global labor trends underscore the urgency of this effort. The WEF’s Future of Jobs Report 2025 predicts that AI will displace 92 million jobs globally, while creating 170 million new ones — many in roles such as AI and machine learning specialists, autonomous vehicle engineers, and data analysts.

The objective, therefore, is not simply to produce more coders or engineers, but to cultivate a generation that can think computationally, navigate complexity, and adapt to technologies that have yet to be invented. Abu Dhabi’s focus on STEM education and applied research reflects this shift from short-term training to long-term capability building.

That shift is also reflected in the data. UNESCO reports that over 30 per cent of UAE graduates are earning degrees in STEM fields. More strikingly, 61 per cent of those graduates are women, compared to 57 per cent across the rest of the Arab world. This progress underscores how a well-designed education strategy can advance both competitiveness and inclusion.

To build an actual knowledge economy, education systems must do more than deliver qualifications. They must reward experimentation, foster critical thinking and connect learning to real-world challenges. That means equipping students not only with technical skills, but with the mindset to question, adapt and lead.

STEM is not a quick fix, but it is a reliable foundation. Economies that invest in it gain more than skilled workers; they create ecosystems where knowledge drives innovation, and innovation promotes enterprise. In Abu Dhabi, this alignment is becoming increasingly visible in efforts to accelerate the commercialization of research. The aim is to transform scientific discoveries into technologies, startups, and intellectual property that directly contribute to growth. This is part of a broader strategy to future-proof the economy by ensuring that research does not remain in the lab, but reaches the market through local talent and national infrastructure.

The next breakthrough in energy, healthcare or mobility may well come from this region. Not by chance, but by design, through sustained investment in the people and ideas that will define the future.

Dr Mae Almansoori is director of R&D Talent Enablement at the Advanced Technology Research Council (ATRC).

Top 100 Indians 2025

Gulf Business presents 100 of the most recognised Indian business leaders in the UAE and beyond: an alphabetical showcase of visionaries

Gulf Business
Gulf Business

14 November, 2025

Top 100 Indians 2025

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Indian influence runs through every major sector — from healthcare and education to construction, retail, finance, and technology. Indian-founded and led enterprises have become powerhouses, shaping industries and creating thousands of jobs.

In this special feature, Gulf Business presents 100 of the most recognised Indian business leaders in the UAE and beyond: an alphabetical showcase of visionaries whose innovation and leadership continue to define the business landscape. The list celebrates achievements across economic contribution, influence, expansion, and community impact.

Adel Sajan

Adel Sajan

MD, Danube Group
Adnan Chilwan

Adnan Chilwan

Group CEO, Dubai Islamic Bank (DIB)
Alisha Moopen

Alisha Moopen

MD and Group CEO, Aster DM Healthcare
Amit Jain

Amit Jain

Member of Corporate Office, Emaar
Dr Ali Asgar Fakhruddin

Dr Ali Asgar Fakhruddin

Chairman and CEO, Sterling Perfumes
Anand Nair

Anand Nair

Founder and managing partner, Macwise Capital
Anurag Chaturvedi

Anurag Chaturvedi

CEO, Andersen UAE
Ashish Koshy

Ashish Koshy

CEO, Inception
Ashish Mehta

Ashish Mehta

Founder and managing partner, Ashish Mehta & Associates
Ankur Aggarwal

Ankur Aggarwal

Founder and chairman, BNW Developments
Ashish Vijay

Ashish Vijay

Chairman and founder of the House of Ashish Vijay
Avi Bhojani

Avi Bhojani

Group CEO, BPG Group
Avinash Babur

Avinash Babur

Founder and CEO, InsuranceMarket.ae
Atif Rahman

Atif Rahman

Founder and chairman, ORO24 Developments
Dr Azad Moopen

Dr Azad Moopen

Founder and chairman, Aster DM Healthcare
Dr B Ravi Pillai

Dr B Ravi Pillai

Founder and chairman, RP Group
Bally Singh

Bally Singh

Chairman, Hoko Agency
Bharat Bhatia

Bharat Bhatia

Founder and CEO, Conares
Bindu Suresh Chettur

Bindu Suresh Chettur

Founder and MD, Chanakyatse Consultancy
Bal Krishen

Bal Krishen

Chairman and CEO, Century Financial
Dr Birbal Singh Dana

Dr Birbal Singh Dana

Chairman and MD, Dana Group
Deepak Babani

Deepak Babani

Former vice chairman, Eros Group; and MD, Satguru Holdings
Dhananjay Datar

Dhananjay Datar

Chairman and MD, Al Adil Trading
Dileep Kumar

Dileep Kumar

Founder and chairman, Heilbronn Properties
DIV TURAKHIA

DIV TURAKHIA

Serial tech entrepreneur and founder, ai.tech
Div Turakhia

Div Turakhia

Serial tech entrepreneur and founder, ai.tech
Dyuti Parruck

Dyuti Parruck

CEO, Decisive Zone
Faizal Kottikollon

Faizal Kottikollon

Founder and chairman, KEF Holdings
Firoz Merchant

Firoz Merchant

Founder and chairman, Pure Gold Jewellers
Harish Prithvi

Harish Prithvi

COO, AIX Investment Group
Dr Harmeek Singh

Dr Harmeek Singh

Founder and chairman, Plan b Group
Harish Tahiliani

Harish Tahiliani

MD, Arab & India Spices
Jayant Lal Ganwani

Jayant Lal Ganwani

Vice chairman and CEO, Lals Group
Jayesh Patel

Jayesh Patel

CEO, Wio Bank
Joy Alukkas

Joy Alukkas

Chairman and MD, Joyalukkas Jewellery
John Paul Alukkas

John Paul Alukkas

MD, International Operations, Joyalukkas
K P Basheer

K P Basheer

Kamal Puri

Kamal Puri

Founder, Skyline University College (SUC)
Kamal Vachani

Kamal Vachani

Group director and partner, Al Maya Group
Kami Viswanathan

Kami Viswanathan

President, FedEx MEISA
Karim Merchant

Karim Merchant

MD and CEO, Pure Gold Group
Kabir Mulchandani

Kabir Mulchandani

Chairman and Chief Executive, FIVE Holdings
Kiran Asher

Kiran Asher

Founder and group MD, Al Ansari Global Trading Enterprise
L T Pagarani

L T Pagarani

Chairman, Choithram & Sons
M A Yusuff Ali

M A Yusuff Ali

Manish Patel

Manish Patel

MD, Geap Group
Mohan G Valrani

Mohan G Valrani

Co-founder and vice chairman, Al Shirawi Group; and chairman, Arcadia
Naresh Kumar Bhawnani

Naresh Kumar Bhawnani

Founder and chairman, West Zone Group
Navin Valrani

Navin Valrani

Vice chairman and group MD, Al Shirawi Group; and CEO, Arcadia
Neelesh Bhatnagar

Neelesh Bhatnagar

Founder and MD, NB Ventures
Navneet Mandhani

Navneet Mandhani

Founder and CEO, Karma Developers
Nilesh Ved

Nilesh Ved

Chairman and CEO Apparel Group
P N C Menon

P N C Menon

Founder, Sobha Group
Paras Shahdadpuri

Paras Shahdadpuri

Founder and chairman, Nikai Group of Companies
Peyush Bansal

Peyush Bansal

CEO, Lenskart
Poonam Bhojani

Poonam Bhojani

CEO, Innoventures Education
Raj Rana

Raj Rana

CEO, Citymax Hotels and Foodmark
Rajen Kilachand

Rajen Kilachand

Chairman and president, Dodsal Group
Ramesh Cidambi

Ramesh Cidambi

Managing director, Dubai Duty Free
Rahul Singh

Rahul Singh

Managing Director, Car Rental Division, AA Al Moosa Enterprises
Ramesh Prabhakar

Ramesh Prabhakar

Vice chairman and managing partner, Rivoli Group
Ramesh Ramakrishnan

Ramesh Ramakrishnan

Chairman, Transworld Group
Ravi K Ranjan

Ravi K Ranjan

Founder, Velocity1
Renuka Jagtiani

Renuka Jagtiani

Chairwoman and CEO, Landmark Group
Rishi Kapoor

Rishi Kapoor

Vice chairman and CIO, Investcorp
Rizwan Sajan

Rizwan Sajan

Founder and chairman, Danube Group
Sameer Lakhani

Sameer Lakhani

MD, Global Capital Partners
Sanjay Raghunath

Sanjay Raghunath

Chairman and MD, Centena Group
Satish Sanpal

Satish Sanpal

Chairman, Anax Holdings
Shailesh Dash

Shailesh Dash

Founder and mentor, Dash Venture Labs
Shaji Ul Mulk

Shaji Ul Mulk

Founder and chairman, Mulk Holdings
Shamlal Ahamed

Shamlal Ahamed

MD, International Operations, Malabar Gold & Diamonds
Dr Shamsheer Vayalil

Dr Shamsheer Vayalil

Founder and chairman, Burjeel Holdings
Dr Shanila Laiju

Dr Shanila Laiju

Group CEO, Medcare Hospitals & Clinics
Shitij Kapoor

Shitij Kapoor

CEO and founder, Luxury Concierge Real Estate (LCRE)
Shyam Bhatia

Shyam Bhatia

Chairman, Alam Steel Group
Siddharth Balachandran

Siddharth Balachandran

Executive chairman and CEO, Buimerc Corporation
Siddeek Ahmed

Siddeek Ahmed

Chairman and MD, Eram Holdings
Sima Ved

Sima Ved

Founder and chairwoman, Apparel Group
Sohan Roy

Sohan Roy

Founder, chairman and CEO, Aries Group
Sunil John

Sunil John

Founder, ASDA'A BCW and former president - ME BCW, now senior advisor, Stagwell
Sunil Kaushal

Sunil Kaushal

Global co-head CIB, CEO, ASEAN & South Asia, Standard Chartered
Sunil Kumar

Sunil Kumar

CEO, Spinneys
Sunil Vaswani

Sunil Vaswani

Chairman, Stallion Group
Sunny Varkey

Sunny Varkey

Founder and chairman, GEMS Education
Surender Kandhari

Surender Kandhari

Chairman and founder, Al Dobowi Group
Suresh Kumar

Suresh Kumar

Founding chairman, IBPC Dubai
Syed M Salahuddin

Syed M Salahuddin

MD, ETA Ascon Star Group
Tariq Chauhan

Tariq Chauhan

Group CEO, EFS Facilities Services
Dr Thumbay Moideen

Dr Thumbay Moideen

Founder president, Thumbay Group
Tony Jashanmal

Tony Jashanmal

Group president, Jashanmal Group
V Shankar

V Shankar

CEO, Gateway Partners
Vardaraj (Raj) Shetty

Vardaraj (Raj) Shetty

Founder and chairman, Ramee Group of Companies
Vasu Shroff

Vasu Shroff

Chairman, Regal Group
Vidya Chhabria

Vidya Chhabria

Chairperson, Jumbo Group
Vivek Oberoi

Vivek Oberoi

Co-founder and MD of BNW Developments
Yogesh Mehta

Yogesh Mehta

Founder and Chairman, Petrochem Middle East
Dr Zulekha Daud

Dr Zulekha Daud

Founder and chairperson, Zulekha Healthcare Group
Zanubia Shams

Zanubia Shams

Co-chairperson, Zulekha Healthcare Group
Zubin Karkaria

Zubin Karkaria

Founder and CEO, VFS Global

UAE airlines step up: Flexible awards, faster data, and smarter travel experiences

Saver Award seats can now be redeemed across Etihad’s rapidly expanding global network and more than 26 partner airlines

Nida Sohail
Nida Sohail

14 November, 2025

UAE airlines step up: Flexible awards, faster data, and smarter travel experiences
Image credit: Etihad/Website

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Etihad Airways’ award-winning loyalty programme, Etihad Guest, has taken a major step forward in enhancing member experiences by offering unmatched flexibility and transparency in redeeming miles. The airline has announced that every seat can now be purchased with miles, a significant shift from previous restrictions, and introduced a rebrand of its GuestSeat awards to the ‘Saver Award’. This new structure provides members with a low starting redemption price while offering different layers of flexibility, ensuring members can tailor their travel to their unique preferences and needs.

Mark Potter, MD of Etihad Guest, emphasised the programme’s commitment to rewarding loyalty: “Etihad Guest is designed to reward loyalty, and these changes ensure our members enjoy even greater flexibility and transparency when redeeming their miles. Saver Award seats highlight the exclusive value our members deserve, with more ways to tailor their travel to their needs and flexibility across every seat.”

Read more-From Madinah to Hong Kong: Etihad Airways charts bold expansion across destinations

The rebrand is intended to make the award system more intuitive and relatable for members, enabling them to recognise the exclusive value of booking seats at fixed mileage rates. Saver Award seats remain available exclusively to Etihad Guest members, offering exceptional value by ensuring access to every seat at fixed redemption rates, an Etihad media report said.

In addition to improved transparency, these updates expand the programme’s reach. Saver Award seats can now be redeemed across Etihad’s rapidly expanding global network and more than 26 partner airlines, the largest frequent flyer network among non-allied carriers.

The network will soon include Hong Kong Airlines, following a partnership signed just last week when Etihad launched its new route from Hong Kong to Abu Dhabi. This expansion underscores Etihad’s ambition to provide seamless, worldwide access to its members.

Further aligning with Etihad’s commercial fares, the programme now allows members to select fully refundable award tickets, adding a layer of flexibility previously unavailable. Members can also earn Tier Miles on Comfort and Deluxe fare redemptions, ranging from 25 per cent up to 50 per cent across all cabins, accelerating progression through the Etihad Guest tiers. These enhancements aim to make loyalty rewards more tangible and practical for frequent travelers.

Etihad has also expanded its premium offerings. Members booking Business Comfort and Business Deluxe awards now enjoy complimentary Etihad Chauffeur services anywhere within the UAE, regardless of tier status. Moreover, UAE-issued co-branded credit card vouchers are now redeemable across all fare brands, increasing the value proposition for UAE residents and offering additional opportunities to travel and redeem rewards.

flydubai Accelerates Digital Transformation

While Etihad Guest enhances loyalty experiences, flydubai, the Dubai-based carrier, is pushing forward in digital transformation with the launch of its Modern Airline Retailing (MAR) Platform, supported by a newly established co-located data centre. This development represents one of the most significant technology upgrades in the airline’s history, providing a robust foundation for faster, more efficient, and more flexible operations.

The MAR platform manages critical functions including bookings, ticketing, and check-in, and has been completely rebuilt on a hybrid cloud infrastructure. This upgrade aligns flydubai with the latest Modern Airline Retailing (MAR) framework, a global standard in airline digital operations. The results are clear: transactions now operate 40 per cent faster, and data processing has improved by 45 per cent, enabling the airline to respond more quickly to passenger needs and market demands.

Mohammed Hareb AlMheiri, chief Procurement & Technology officer at flydubai, emphasised the strategic impact: “This milestone marks an important step in our digital transformation journey. It’s about building agility, scalability, and intelligence into the heart of our operations; empowering us to deliver business outcomes faster, create richer customer experiences, and accelerate our journey toward digital retailing.”

The platform also enhances security, operational reliability, and visibility across all processes, giving flydubai a stronger foundation to integrate emerging technologies in the future. By modernising its infrastructure, the airline positions itself for continued growth while maintaining efficient, connected, and customer-focused travel experiences.

The digital upgrade reflects flydubai’s broader commitment to innovation, improving the efficiency of day-to-day operations while setting the stage for enhanced passenger experiences. The hybrid cloud foundation ensures that the airline can scale operations, innovate rapidly, and maintain resilience in an industry increasingly reliant on digital capabilities.

UAE airlines lead on customer-focused innovation

Taken together, Etihad Guest’s loyalty programme overhaul and flydubai’s technological transformation highlight how UAE carriers are innovating across both customer experience and operational excellence. Etihad’s focus on flexibility, transparency, and value complements flydubai’s investment in digital retailing and hybrid cloud infrastructure. These efforts reflect a larger trend in the UAE aviation sector, which is increasingly prioritising agility, efficiency, and passenger-centric offerings.

By enhancing both the tangible and digital aspects of air travel, these airlines are setting new benchmarks for service and convenience. Etihad provides expanded opportunities for rewards and travel flexibility, while flydubai ensures that operational systems are modernized to support faster, more reliable, and customer-focused interactions.

Together, these initiatives illustrate a strategic alignment: UAE airlines are leveraging both loyalty innovation and digital modernization to strengthen their competitive position and improve passenger satisfaction. Travelers can now enjoy a more rewarding, efficient, and connected experience, whether through redeeming miles with Etihad or interacting with flydubai’s fast, cloud-enabled platforms.

As the UAE aviation market continues to grow, the integration of innovative loyalty programmes with advanced digital infrastructure positions these carriers to lead the region in both customer engagement and operational excellence.

Lafarge Emirates Cement rebrands as Holcim UAE to accelerate decarbonisation

Holcim UAE provides high-performance, sustainable building materials and solutions that improve construction efficiency and reduce environmental impact

Gulf Business
Gulf Business

14 November, 2025

Lafarge Emirates Cement rebrands as Holcim UAE to accelerate decarbonisation
Image: Supplied

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Lafarge Emirates Cement has officially rebranded as Holcim UAE, marking a pivotal milestone in the company’s growth trajectory and reinforcing its long-term commitment to sustainable construction across the United Arab Emirates.

The rebrand aligns Holcim UAE with the Group’s global vision to be the leading partner for sustainable construction and its NextGen Growth 2030 strategy, which aims to create superior value across the built environment — from infrastructure and industrial projects to residential and commercial developments.

Positioned as a leader in sustainable construction, Holcim UAE will leverage the transition to accelerate innovation and deliver advanced solutions designed to support national sustainability objectives. The company’s focus includes driving industrial decarbonisation and advancing construction practices that contribute to the UAE’s long-term environmental goals.

“Our rebrand represents a renewed commitment to sustainability, innovation, and partnership, as we strengthen Holcim’s position as the leading partner for sustainable construction in the UAE,” said Ali Said, CEO, Holcim UAE. “Aligned with the UAE’s Net Zero 2050 vision, we’re driving the transformation of the construction industry toward smarter, more resilient, and more sustainable practices. That is why this rebrand is so much more than a name change, it is our platform to accelerate innovation, deepen partnerships, and advance sustainability across the built environment.”

Holcim UAE provides high-performance, sustainable building materials and solutions that improve construction efficiency and reduce environmental impact. Consistent with Holcim Group’s global direction, the company is scaling up low-carbon and circular construction technologies — including ECOCycle — to support decarbonisation and resource efficiency across the supply chain.

The company’s contribution to sustainable development is already reflected in major national projects such as Al Shera’a – DEWA Headquarters, the world’s largest net-zero-energy government building; Zuhha Island, built using 88 per cent ECOPact low-carbon concrete; and Etihad Rail, where ECOPact solutions have been widely deployed. These developments underscore Holcim UAE’s role in shaping a smarter and more circular built environment.

Through sustained investment in innovation, low-carbon materials, and partnerships across the construction ecosystem, Holcim UAE continues to advance its ambition to be the UAE’s leading partner for sustainable construction.

Emirates warns of December travel surge: How to navigate DXB amid the peak rush

To reduce congestion and ensure a stress-free start to their journey, Emirates recommends that all travelers communicate timelines clearly with family and travel companions

Gulf Business
Gulf Business

14 November, 2025

Emirates warns of December travel surge: How to navigate DXB amid the peak rush
Image credit: Emirates/Website

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Emirates has issued a cautionary advisory for travelers this December, as Dubai International Airport (DXB) braces for one of its busiest months of the year. The airline expects more than 2.3 million departures and 2.5 million arrivals over the coming weekends, fueled by peak tourism, a packed local events calendar, and KHDA school closures keeping families on the move.

To help passengers navigate the anticipated holiday rush, Emirates is rolling out a range of solutions, from early City Check-In and home luggage drop-off services to biometric processing, pre-order shopping, and streamlined airport transport options. The airline is urging travelers to plan ahead and take full advantage of these services to avoid delays, maximise comfort, and make the most of Dubai International’s world-class facilities.

Read more-Emirates SkyCargo upgrades ground fleet with advanced Euro 6 MAN trucks

To reduce congestion and ensure a stress-free start to their journey, Emirates recommends that all travelers communicate timelines clearly with family and travel companions. According to Emirates’ media report:

  • Arrive at the airport three hours before departure
  • Complete immigration 5 hours before departure
  • Reach the boarding gate one hour before departure

This approach not only allows passengers to avoid last-minute stress but also provides time to explore Dubai International’s airside attractions. From premium Emirates Lounges and international restaurants to world-class shopping outlets and dedicated relaxation zones, the airport offers a wide range of services to start a trip on a high note.

Digital tools and biometric access make travel easier

The Emirates App has become an essential tool for modern travelers. With the app, passengers can:

  • Check flight details at their fingertips
  • Complete online check-in 48 hours in advance
  • Obtain digital boarding passes for most destinations
  • Pre-order Business Class meals
  • Book chauffeur services
  • Select in-flight entertainment in advance

Additionally, Emirates customers can now use the app to register for biometric services at DXB. The process, taking only a few minutes, allows travelers to use smart gates, biometric boarding, and lounge entry, speeding up the journey through security and check-in.

For those preferring desktop access, passengers can also complete check-in via Emirates.com 48 hours before flight departure, offering flexibility for all types of travelers.

City check-in offers convenience and rewards

To further streamline the airport experience, Emirates encourages the use of the City Check-In & Travel Store at ICD Brookfield Place, DIFC. Here, passengers can check in and drop off luggage as early as 24 hours and up to 4 hours before their flight, with the added benefit of free parking.

From December 15 to January 15, passengers who use this service earn 2,500 Emirates Skywards Miles per passenger, including children, meaning a family of four could accumulate 10,000 miles simply by checking in at this location. The venue’s opening hours have been extended until midnight during the festive season, providing flexibility for busy travelers.

An additional 24-hour City Check-In option is available at Ajman Central Bus Terminal, offering convenience for passengers across the UAE who wish to avoid airport queues.

Early baggage drop and home check-in options

Emirates also allows passengers to drop off luggage the day before travel, free of charge. For US-bound travelers, luggage can be checked in up to 12 hours before departure, while other passengers can do so 24 hours in advance. This service reduces the number of tasks at the airport, freeing travelers to go directly to immigration closer to their departure time.

For those seeking an even more stress-free experience, Emirates offers Home Check-In services in Dubai and Sharjah. Emirates agents complete the check-in process and collect luggage directly from the customer’s home, hotel, or office, allowing travelers to arrive at the airport later with only hand luggage. This complimentary service is available for First Class passengers and Platinum Skywards members, and Emirates recommends booking early to avoid disappointment.

Ensuring safe and compliant travel

Emirates is urging passengers to familiarize themselves with baggage guidelines to avoid complications at check-in. Notable regulations include:

  • Only one power bank under 100 Watt Hours per passenger, placed in the seat pocket or under-seat bag; power banks are not allowed in checked baggage
  • Smart bags are allowed if the battery is removable and powered off
  • E-cigarettes, e-pipes, and other battery-operated personal vaporizers must be individually protected and carried in hand luggage

Compliance with these rules helps prevent delays and ensures that passengers can move efficiently through airport procedures.

Pre-order shopping enhances travel convenience

Emirates also encourages travelers to take advantage of pre-order shopping via EmiratesRED.com. The service allows passengers to access exclusive products from brands such as Hermès, Cartier, Tom Ford, Creed, and Jo Malone, with orders delivered directly to their seat in-flight.

The pre-order window opens 21 days and closes 40 hours before flight departure, giving passengers ample time to plan their purchases. Additionally, customers can use the code RED10 to save 10% on their orders. This service combines convenience with the ability to enjoy luxury shopping without the time pressures of the airport.

Accessible and inclusive travel hub

Reflecting a commitment to inclusive travel, Emirates has launched the Accessible & Inclusive Travel Hub on Emirates.com. The platform offers extensive resources for passengers with special needs, including:

  • Booking Special Assistance
  • Autism-friendly travel guides
  • Airport maps and sensory guides
  • Support for visually impaired passengers via Be My Eyes app
  • Guidance for traveling with wheelchairs or mobility aids
  • Family travel support, medical travel guidance, and unaccompanied minor services

By providing a centralised source of information, Emirates ensures that all passengers can plan and experience a safe, comfortable journey.

Navigating DXB efficiently

Emirates passengers at Dubai International can make use of multiple transport options within the airport for seamless travel between concourses:

  • Train: Complimentary service connecting Concourses B and A
  • Shuttle Bus: Operating 24/7 between Concourses A and C, with departures every 20 minutes and an average travel time of 20 minutes
  • Buggie Taxi: Available on request for First Class passengers, while Dubai Airport buggies serve all passengers free of charge, prioritising the elderly, families with children, and People of Determination

These services allow passengers to move efficiently through the airport, even during peak travel periods, and reduce the stress of navigating a busy terminal.

With a record number of departures and arrivals anticipated this December, Emirates is urging travelers to plan carefully, leverage technology, and take advantage of its innovative services. From City and Home Check-In options to biometric processing and pre-order shopping, Emirates provides tools to help passengers enjoy a smooth, stress-free journey.

As Dubai becomes a focal point for festive travel, the airline’s proactive approach ensures passengers can navigate the holiday rush efficiently while enjoying world-class amenities and a premium travel experience. Those who plan ahead, follow guidelines, and use Emirates’ services are poised to enjoy a seamless start to their festive season.

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