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Insights: Supporting female leaders, local talent for future success 

As we reflect on International Women’s Day, companies should commit to accelerating action, where women are continually empowered to learn new skills, embrace AI and other technologies and are encouraged to lead

Najla Najm
Najla Najm

08 March, 2025

Insights: Supporting female leaders, local talent for future success 
Image: Supplied

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It is often said that history never stands still. This rings particularly true considering data from the World Economic Forum, which predicts a staggering 23 per cent of jobs will change within the next five years, with a remarkable 44 per cent of workers’ core skills being disrupted by technological advancements.

Emerging technologies like artificial intelligence (AI) and automation are bringing about this rapid pace of change, which is transforming the nature of work and the skills required to thrive in the modern economy.

However, many organisations are not responding quickly enough to these challenges.

Mercer’s Global Talent Trends (GTT) Report 2025 shows that only 28 per cent of organisations globally are regularly using generative AI, despite its transformative potential to streamline processes, enhance decision-making, and unlock new avenues for growth.

More so, HR leaders at these companies do not believe that AI has fundamentally shifted their business models yet, suggesting a concerning lack of preparedness for the impending disruptions.

The good news is, as always in times of change, a world of opportunity awaits organisations and nations that can successfully navigate these challenges.

Proactive risk management and a concerted effort to capitalise on the benefits of technological disruption are crucial for organisations to thrive in the rapidly evolving business landscape.

Focusing on people

As 2025 is now in full swing, with ambitious plans on the business agenda, organisations have an opportunity to reflect on their most valuable asset – people.

These agendas are a moment in time when it is vital to seize new opportunities amidst the array of challenges and uncertainties that exist.

Investing in talent that can harness the full capabilities of AI and other emerging technologies is a critical factor in propelling economic transformation and growth. By fostering innovation and creating new career opportunities, these technologies are shaping the jobs and skills of the future.

In the Middle East, more than 50 per cent of the local youth population in the GCC is under the age of 25. This demographic also includes a significant population of tech-savvy young women known for their early adoption of technology, which creates a fertile ground for the next generation of female leaders.

In view of this year’s International Women’s Day theme “accelerating action” it is crucial organisations ensure they continue to invest in upskilling women so they can fully participate in the future of work.

Research consistently shows that women are less likely than men to believe their skills are relevant for jobs they haven’t done before. This was a significant issue during the COVID-19 pandemic when the sudden shift to remote work meant organisations needed to change how they find and develop talent to avoid missing out on valuable talent.

These issues persist according to Mercer’s Global Talent Trends (GTT) report and Inside Employees’ Minds research, which indicates that women are less likely than men to believe their managers are invested in their careers (68 per cent versus 75 per cent).

Additionally, women often bear the brunt of childcare and domestic responsibilities, making flexible work arrangements such as remote work and flexible schedules more appealing to them (52 per cent versus. 45 per cent for men).

Organisations everywhere, and particularly in the Middle East, must consider all these factors when deciding how to find, develop, retain, and empower top talent to avoid missing out on valuable growth opportunities.

Leaders must leverage these values and preferences to future-proof their businesses and align with the leadership approaches and work styles favoured by the next generation of professionals.

Read: New study reveals 78% of women in EEMEA want to be entrepreneurs

Embracing change, supporting female talent

In the Middle East, we are fortunate that countries like Saudi Arabia and the UAE remain optimistic in the face of global challenges, distinguishing themselves with a positive attitude that sees potential on the other side of obstacles. This willingness to embrace change is an essential quality for navigating the rapidly evolving business landscape of the 21st century. The commitment to fostering a culture of empowerment is evident in various government initiatives and policies across the region.

Both Saudi Arabia and the UAE have national agendas that focus on social, economic, investment, and development aspects, while also emphasising the empowerment and leadership of women in all fields to achieve these goals.

Women who are equipped with in-demand skills will be well-positioned to help drive this transformation, taking on new roles, advancing their careers in the digital economy, and contributing to the region’s ongoing technological transformation.

This will not be a straightforward process in practice. The Mercer Marsh Benefits People Risk 2024 report highlights organisations in the UAE face a range of employee-related risks, from technology disruption to workforce practices that may no longer be fit for purpose in the digital age.

One key concern is the mismanagement of AI, with 48 per cent of UAE respondents worried about employees’ over-reliance on AI-generated content without proper verification or oversight.

With this in mind, businesses in the region have an opportunity to collaborate with leaders across their organisations to develop a comprehensive understanding of AI’s advantages and risks, evaluate potential scenarios, and build a digital-first people strategy that aligns their workforce with the demands of the future.

So, as we reflect on International Women’s Day 2025, let us commit to accelerating action, where women are continually empowered to learn new skills, embrace AI and other technologies and are encouraged to lead.

By doing this, the Middle East can continue to position itself as a global leader in innovation, entrepreneurship, and sustainable development, paving the way for a brighter future for generations to come.

The writer is a career business leader at Mercer Middle East.

DP World, Mawani inaugurate SAR3bn terminal in Jeddah

The expansion has also introduced automated and electrified yard cranes, while the number of quay cranes is set to increase from 14 to 17 by the end of 2025, and eventually to 22 as capacity expands to 5 million TEUs

Gulf Business
Gulf Business

07 March, 2025

DP World, Mawani inaugurate SAR3bn terminal in Jeddah
Image: Supplied

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DP World and the Saudi Ports Authority (Mawani) have inaugurated the new state-of-the-art South Container Terminal at Jeddah Islamic Port, marking a significant step in Saudi Arabia’s efforts to enhance its role as a global trade hub.

The SAR3bn ($800m) modernisation and expansion programme has increased the terminal’s capacity from 1.8 million to 4 million twenty-foot equivalent units (TEUs), with a long-term target of 5 million TEUs.

The three-year project has transformed the South Container Terminal into one of the most advanced and sustainable container terminals in the region. The expansion includes additional ship-to-shore equipment, which will be deployed in response to growing demand.

Since DP World first secured a concession outside the UAE in 1999, the Jeddah terminal has played a vital role in regional trade. This latest expansion carried out under a 30-year build-operate-transfer (BOT) agreement, strengthens Jeddah’s position as a key trade gateway and aligns with Saudi Arabia’s Vision 2030 strategy to enhance trade connectivity and economic diversification.

A ceremony to mark the opening was attended by Saudi Minister of Transport and Logistic Services, Engineer Saleh bin Nasser Al-Jasser; DP World Group chairman and CEO, Sultan Ahmed bin Sulayem; Abdulla Bin Damithan, CEO and MD of DP World GCC; along with senior representatives from DP World, Mawani, government bodies, and key customers.

This development underscores Saudi Arabia’s commitment to strengthening its logistics sector and positioning Jeddah Islamic Port as a premier global trade hub.

Read: DP World handles over a million vehicles in 2024; China is top trading partner

DP World sets a milestone for regional trade

Sultan Ahmed bin Sulayem stated, “Today marks a significant milestone in our long-term strategic investment in Jeddah Islamic Port. This expansion builds on our 25-year legacy in Jeddah and reinforces our commitment to driving trade growth in the region. With this modernised terminal, we are enhancing efficiency, improving supply chain resilience, and creating new trade opportunities for the kingdom and beyond for decades to come.”

Efficiency and sustainability

The terminal’s upgrades incorporate automation and digitalisation to boost efficiency. Smart systems will cut gate transaction times from two minutes to just 10 seconds. Additionally, IoT-enabled cargo tracking and AI-powered cargo tallying have been implemented to enhance operational accuracy.

The expansion has also introduced automated and electrified yard cranes, while the number of quay cranes is set to increase from 14 to 17 by the end of 2025, and eventually to 22 as capacity expands to 5 million TEUs.

44 women leaders share advice to power your success

From overcoming challenges to seizing opportunities, these influential women offer actionable advice on how young women can chart their career paths with confidence and resilience

Neesha Salian
Neesha Salian

07 March, 2025

44 women leaders share advice to power your success
Images: Getty Images/ Supplied

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Danijela Kulk, general manager, Arabian Automobiles Sales (Nissan, INFINITI and Renault)

Having spent years in the GCC’s automotive industry, I have faced both challenges and opportunities in a fiercely competitive environment. As a woman in leadership, I have often found my capabilities scrutinised. But rather than allowing this to discourage me, I transformed it into fuel — fuel to rise higher, push boundaries, and prove that determination and resilience are forces to be reckoned with. Leadership, especially in male-dominated industries, is demanding. But with every challenge comes an opportunity to grow, to inspire, and to pave the way for others.

Women bring unique strengths; empathy, adaptability, and the ability to juggle multiple responsibilities with grace. These aren’t just soft skills; they are the very traits that drive meaningful transformation. We don’t just lead, we elevate, we challenge, and we innovate.

Great leadership is about balance, the harmony between data-driven decisions and emotional intelligence. It is about fostering cultures where diverse perspectives are not just welcomed but are essential for success. Women have an innate ability to ask tough questions, to spark important conversations, and to ensure that every voice is heard. By embracing collaboration and navigating complexities with confidence, we contribute to stronger, more inclusive organisations.

As we celebrate International Women’s Day, let’s remember that leadership isn’t just about the titles we hold or the targets we achieve — it’s about authenticity.

It’s about showing up as our true selves, owning our space, and knowing that our voices matter just as much as anyone else’s.

Success is not just about relentless effort; it’s also about self-care. We cannot pour from an empty cup. Prioritising our well-being, surrounding ourselves with supportive mentors, and building networks that uplift us are just as important as any professional milestone.

To every woman striving to make her mark, know this: You are capable, you are strong, and you belong at the table.

Keep breaking barriers. Keep lifting others as you rise. And most importantly, never doubt the power you hold to shape the future.

Here’s to women who lead, who inspire, and who redefine what’s possible.

Mariam bint Mohammed Almheiri, group CEO of 2PointZero

The future belongs to those who dare to shape it. As we navigate a fast-changing world, my advice to the next generation of women leaders is this: don’t wait for doors to open — build your own. And when faced with a choice, take the one that scares you most — that’s how you grow.

Throughout my journey, I have seen that real transformation — whether in business, technology, or society — thrives on bold decision-making and diversity of thought. Women must have a seat at the table — not just as contributors, but as architects of the future.

In the UAE, we are setting a global benchmark for women’s leadership, proving that given the opportunity, women don’t just participate — they lead and redefine industries. That means championing financial literacy, amplifying women’s leadership, and driving investments into high-impact, inclusive enterprises.

The path won’t always be easy. You will face setbacks and doubt. But progress is built by those who challenge the status quo. Stand firm in your vision, invest in your skills, and uplift others. Because when women lead, growth is inclusive, industries evolve and societies prosper.

Shaista Asif, group CEO, PureHealth

Women in the UAE are leading across industries, driving innovation, and shaping the future of business, healthcare, and technology. This progress is built on a national commitment to empowering women through policies, initiatives, and opportunities that ensure they excel at every level. The UAE has set a global benchmark for women’s leadership, creating an environment where ambition is met with action and potential is turned into impact.

At PureHealth, we see this every day. As the largest healthcare group in the Middle East, we are transforming the future of longevity, and patient care. Women are at the forefront of this change, leading groundbreaking advancements that redefine healthcare and improve lives. Their contributions are not only shaping our industry but also strengthening the foundations of a healthier, more sustainable future.

To the next generation of women leaders, the path is clear, lead with conviction, embrace innovation, and drive meaningful change. Leadership is about action, impact, and shaping what comes next. The UAE has proven that when women lead, entire industries evolve. It is now up to us to build on this foundation and set new standards for generations to come.”

Ahlam Bolooki, CEO, Emirates Literature Foundation

Continuous learning and listening are key to good leadership. Managing relationships is challenging, but with empathy and an understanding of people’s strengths and weaknesses, everything falls into place, creating a strong foundation for both your organisation and career. One can have the best training and ideas, but emotional intelligence remains the core of leadership.

I wholeheartedly believe women can do anything — something I’ve seen firsthand working with powerful female leaders. Balancing motherhood while leading a fast-growing non-profit has reinforced this belief. Both roles must coexist, especially in early childhood, for the benefit of society.

Personal branding is often discussed, but to me, it’s about defining what you stand for. My advice to young women entering the workplace is simple: be authentic. Know your worth and stay true to your values.

Mariam Al Musharrekh, group executive director of HR, Miral

As the world continues to evolve at an incredible pace, it offers a variety of exciting opportunities for women to explore. The thirst for knowledge will be your most valuable asset – whether through formal education, online courses, or simply engaging in insightful conversations, cultivating a mindset of continuous learning is key to ensuring personal and professional growth. Speaking of growth, it is never linear and always comes with unexpected turns.

Leaning into the detours can often lead to new possibilities – don’t be afraid to trust your intuition and explore them. A key element that could help you better navigate these situations is to surround yourself with individuals who inspire you, challenge you to grow, and celebrate your successes Also, invest in your personal development to drive your professional growth.

Exploring new hobbies and engaging in activities that bring you joy while prioritising your wellbeing. Finally, contribute to something larger than yourself, whether through volunteering, mentorship, or simply acts of kindness, as it can be profoundly rewarding.

Chantal Schoombie, CHRO, Aramex

Leaders face many challenges, and women leaders are no exception. Women juggle multiple roles — professional, familial, and personal. Often, the role of ‘self’ receives the least attention. Balancing responsibilities can range from getting children to school on time to leading strategic agendas, motivating teams, and managing personal brands. These challenges evolve with changes in communication, technology, and the macro environment.

Successful female leaders navigate these complexities by embracing gratitude. Having gratitude ensures we are appreciative of what we have, irrespective of how difficult things may be, and gives rise to two other fundamental leadership traits: empathy and resilience.

Building resilience and having empathy are critical in the current landscape where things are changing constantly and, if underestimated, can easily lead to anxiety and burnout. Developing these types of soft skills is imperative to know your bandwidth, how to prioritise, self-care, and safeguard memorable moments in and outside the workplace.

Networking is equally vital for success. It facilitates learning, provides support, and helps leaders find mentors and allies.

Dr Mody AlKhalaf, director – Learning and Development, Riyadh Air

Embrace the opportunity to learn and grow in a unique environment — not only being in a sector with fewer women but also being part of a large international startup that gives you access to some of the world’s best expertise.

Adopt a lifelong learner mentality, not only by actively seeking professional growth through formal training but also by optimising your job to be a continuous learning opportunity: listen, watch, learn, and apply what you learned to achieve your aspirational goals.

Constantly seek out opportunities that challenge you and broaden your skill set. Don’t shy away from stepping out of your comfort zone — growth often comes from the most unexpected experiences.

Prioritise your wellbeing and always surround yourself with relationships that inspire and support you.

Find causes that are meaningful to you and dedicate some of your time to giving back. This will broaden your perspective and strengthen your leadership abilities.

Finally, stay curious, resilient and confident — the sky is truly the limit.

Iman Al Omrani, chief digital advisor, AWS

Always embrace new opportunities, even if your initial instinct is to decline. Saying “no” creates self-imposed limitations on your true potential. Remember that continuous learning is crucial, but practical application transforms theory into real-world impact that is far more profound. We must always value the journey to success, as there are no shortcuts to growth.

I strongly believe in the importance of prioritising work-life balance from the beginning, distinguishing between management and leadership, and upholding integrity as your guiding principle. I believe it’s also important to impart knowledge freely, at any given opportunity, and I never underestimate the power of teamwork.

Also, remember that a single setback doesn’t define the overall outcome, it’s how we respond that counts. Empathy is also essential in today’s world, in how we communicate and understand how emotions influence individuals and their performance.

My advice to all young women is to strive to be their authentic best — in life and business.

Ellora-Julie Parekh, chief sustainability officer, Al Futtaim Group

My advice to all the young women out there is simple: First, seek passion over perception. As a STEM graduate in electrical engineering and a trumpet player, I often found myself in male-dominated spaces. But what mattered was that I was doing what I loved and excelling at it.

Second, surround yourself with people who inspire you. Instead of seeking one role model, I have found it more powerful to have a diverse group of mentors — both men and women — who offer different perspectives. For advice on navigating the C-suite, connect with experienced female executives. For insights into cultural nuances, seek out individuals with shared backgrounds.

Lastly, specialise to stand out. Women are often multi-talented, but true success comes from mastering a specialised skill. In a world driven by expertise, standing out requires a depth of knowledge — whether in AI, sports, or any field you choose.

Stay passionate, build your network, and carve your niche. The world needs more women breaking barriers and leading the way.

Samia Bouazza, group CEO and MD, Multiply Group

First, believe in yourself, no one else will do it for you. Don’t wait for validation, believe in your potential and create action plans before anyone else. Visualise your end goal, hold onto that vision, and work relentlessly toward it until it becomes reality. The path won’t be a straight line but persistence, discipline, ego management, and remembering your ‘WHY’ will get you there.

Along the way, be prepared for the uncomfortable truth: not everyone will like you, and not everyone will cheer you on, and that’s okay. The more you push boundaries, the more resistance you’ll face. What matters is staying focused, trusting your instincts, and making decisions that serve the bigger picture, if you are a listed company stay focused on your shareholders.

Eliminate distractions: doubts, negative thoughts, noise, small details and external flattery. Consider anything that stands between you and your bottom line as your enemy and fight it.

Always be ready to adapt and evolve. Keep learning, and enhance your tech and AI skills. You can only grow if you embrace change with confidence.”

Reenita Das, SVP and partner – Healthcare and Life Sciences, Frost & Sullivan

Today, ‘equality’ is a major challenge across all segments of society. We are also going through a period of workforce transformation. Generative artificial intelligence is rewiring how we work, think, and live. I believe that in the next few years, 70 per cent of the job skill requirements will change. Due to technological advancements, the demand for soft skills – such as empathy, team building, leadership, collaboration, consensus-building, and inclusivity – will increase.

We know women are uniquely positioned and superior in the above-mentioned traits and they can inherently bring these much-needed qualities to the workspace.

However, in a male-dominated world, women face systemic barriers — limited access to key leadership opportunities, unconscious bias, and the pressure to constantly prove their worth. Guilt and regret are two of the biggest barriers for women.

We must help women to stop self-sabotage, step up, gain more confidence, and own their leadership potential.

Priyanka Lakhani, SVP Commercial, EMEA, Collinson International

Cultivating strong relationships through networking and maintaining a global perspective will help you better understand diverse markets and trends.

Continuous learning is essential — staying updated on industry innovations and regulations while remaining resilient will help you navigate the industry’s dynamic challenges and opportunities.

It is important to foster an environment where gender does not limit potential. For women to succeed, in addition to support from fellow women, they need strong backing from business leaders who prioritise diversity. Achieving female leadership involves creating spaces where women can thrive and lead.

While progress has been made in advancing women into leadership roles, the journey is ongoing. Today’s market demands not just adaptation but active advocacy for the voices of women.

Susana Rodriguez, COO – Business Applications, ECEMEA, Oracle

The best advice I can give to younger women is to take risks and say yes to challenges — even when they feel unprepared. Growth happens outside of our comfort zones, and too often, women hold back from opportunities because they don’t check every box.

Apply for that job, take on that leadership role, speak up in that meeting — trust yourself to figure things out along the way. Whether in career, further studies, or community engagement, boldness opens doors that hesitation never will.

The path may not always be clear, but by embracing challenges, you’ll create your opportunities and redefine what’s possible.

Rasha Ghanem, director of Public Affairs and Communications, Ford Middle East

To young women navigating today’s complex world, my advice is to “stay real”. Cultivate and fiercely protect your authenticity. In a world overflowing with fake news, artificial identities, and endless filters, we’re surrounded by a saturation of curated online personas and external pressures. Embrace your individuality – your unique blend of strengths, vulnerabilities, and aspirations – with pride and confidence.

Self-reflect, understand your values, identify your passions, and define your boundaries. These become your anchors to keep you grounded, and your compass to guide you through inevitable challenges and societal expectations.

Authenticity, not conformity, is the key to lasting impact. It’s your superpower. It fosters trust, attracts meaningful opportunities, and empowers you to lead with integrity.

Stand tall, celebrate your progress, and learn from your setbacks.

Jessica Hollander-Torres, chief commercial officer, A1RWATER

My number one piece of advice to young women is this: Bet on yourself.

The path to success rarely comes neatly packaged, and some of the most fulfilling career moves happen in unexpected ways. Learn to get comfortable with uncertainty, trust your instincts, and take risks — especially early in your career. Even if things don’t go as planned, there’s always time, space, and support to rebuild.

Relationships are another cornerstone of growth. Build your network before you need it and cultivate a trusted “board of advisors” for life, people who offer perspective and honest feedback across career, wellness, and personal growth. Success isn’t a solo journey. The right network will fuel your ambition, hold you accountable, and remind you of your strengths when doubt creeps in.

In an era of AI and rapid technological shifts, your greatest advantage will be clarity on the unique value you bring and your ability to adapt and evolve. Invest in trust, nurture meaningful relationships, and stay grounded in your values.

Melanie de Souza, executive director, Destination Marketing at the Royal Commission for AlUla

My advice to younger women is to trust your capabilities, challenge yourself, and stay open to new opportunities. When I was offered the chance to work at my current job, I hesitated at first. Ultimately, I took the chance to embrace the opportunity and adapt to a new environment and culture, which is so proudly redefining the place of women in society.

I encourage young women at the start of their careers to define their ultimate ambitions, to ensure they have the academic qualifications that are commensurate and to avail opportunities that are consistent with the defined pathway. Confidence and self-belief are critical. Trust yourself…you’re capable of so much more than you may think.

Amani Al Moajil, country director – Saudi Arabia, Enova by Veolia

Throughout my journey in the energy and facilities management sector — an industry where women leaders have been rare — I’ve learned that success is built on discipline, joy, and kindness.

First, self-discipline is the foundation of growth. Whether managing a team, advancing your career, or balancing your personal life, discipline keeps you focused and resilient. Set standards for yourself and commit to them daily.

Second, make work enjoyable. Passion fuels excellence, but fun sustains it. When you enjoy what you do, you perform better, overcome challenges more easily, and maintain a healthier mindset.

Finally, kindness matters. In any profession, people prefer working with those who uplift, support, and inspire. Technical skills can be learned, but the ability to foster positive relationships is invaluable.

Noaf AlTurki, board director and VP, Corporate Affairs, Rawabi Holding

I am privileged to be part of a workplace that actively supports women’s development and provides a nurturing and empowering environment for them to grow and thrive.

Mentorship is something I hold close to my heart. I strongly believe that for women to flourish, they need to connect with inspirational mentors who will guide, challenge, and motivate them. Surrounding yourself with strong, empowering leaders is essential—they uplift you while pushing you to achieve more.

To truly accelerate action, women must also engage with the broader community, empowering others to find their voice and make an impact.

Today, young women’s active participation is no longer just a symbolic gesture — it is a necessity for our collective growth and success as a society.

Gita Ghaemmaghami, leader, Communications and PR, LIXIL IMEA

Starting out in the workplace as a young female is full of exciting prospects, but also unique challenges. I advise young females to focus on organizational skills such as time management, prioritising, and adaptability in fast-paced environments, and they should be in a good position to thrive and work toward a leadership track.

Never stop upskilling. The marketplace is changing faster than ever, and lifelong learning is the hallmark of all great leaders. These skills range from technical knowledge to soft skills like communication, negotiation, and emotional intelligence, all of which are essential for success.

Try to find mentors, mostly, learn from professionals who have very much experience and great knowledge about their field. I believe it is important to have a ‘big picture’ mentality and look ahead to potential challenges and problems and pursue solutions-based approaches. Leadership is not the domain of knowledge; it’s the domain of enabling teams, decision-making, and taking others on board.

Last but not least, have faith in yourself and claim your space.

Indu Govindan, director Abra, and co-founder, Jea

My advice for younger women is to challenge yourself to do what scares you — it’s where true transformation begins. Most decisions we make aren’t permanent, yet we often spend more time worrying about the outcome than actually taking steps toward change. We tend to overanalyse, mapping out endless pros and cons, which can lead to decision paralysis.

As someone who has built a career spanning consulting, strategy, and entrepreneurship — working across multiple countries and countless industries from finance to luxury retail — I’ve learned that every decision is just one step in a much larger journey. Being young gives you the luxury of time to learn, relearn, and adjust. More often than not, you’ll have another chance, and if things don’t go as planned, you’ll walk away with a lesson that shapes your worldview.

This mindset is especially important because our appetite for risk shrinks as we get older when family or financial responsibilities take priority. I’ve seen firsthand how embracing bold choices can lead to incredible growth.

Sophie Simpson, MD, Middle East, Atteline

One of the best pieces of advice I’ve ever learned in my career is simple, perhaps cliche, but true in not only work but also life: Don’t shoot the messenger.

Whether it’s a client, journalist, or colleague, take a step back before reacting. Everyone has their pressures and challenges, and understanding their perspective will make you a better leader. The best leaders aren’t the ones who speak the most — they’re the ones who listen, ask the right questions, and create space for better conversations. Staying calm, assessing the situation, and responding with purpose and empathy will serve you well in any industry.

And never stop learning.

The world moves fast, and the best way to keep up is to surround yourself with people who know more than you. Hire them, learn from them, and let them challenge your thinking. The moment you think you have all the answers is the moment you stop growing. Stay curious, stay open, and always look at the bigger picture.

Marina Rabei, co-founder and managing partner, Avantcha Tea

If I could offer one piece of advice to young women, it would be to take more risks, embrace failure early, and trust in the resilience you are building. When I set out to create my business with my partners, I didn’t have a blueprint to follow. However, what I did have was a vision to establish a purpose-driven brand and workplace where individuals can thrive. I was also willing to work tirelessly and dared to learn from every misstep.

Failure isn’t the opposite of success; it’s a necessary part of the journey. Time is precious; every lesson you gain will serve you in ways you may not yet realise.

One important lesson I learned the hard way is that asking for help is perfectly acceptable. The strongest leaders surround themselves with people who challenge, support and uplift them.

Know that your dreams are valid and achievable. Engage with your community, seek mentors, and never allow self-doubt to hold you back from taking that first step.

Stephanie Emile, general manager, Binance Dubai

Whether you’re just stepping into the industry, considering a shift, or still finding your path — never stop learning or expanding your horizons.

We live in an era where change is constant, opportunities are limitless, and knowledge is more accessible than ever. Yet, I know how easy it is to feel stuck — in a role, in a career, or in expectations that don’t quite fit. That feeling can be isolating, but it should never define you.

Don’t let anyone box you in. Don’t let anyone make you feel like just because you’re a woman, you shouldn’t have the same opportunities as anyone else. Being a woman can be a great advantage — we bring unique perspectives, strengths, and resilience to the table.

Growth happens when you push beyond those moments of doubt when you seek knowledge beyond what’s expected, and when you permit yourself to evolve. Every step you take — every challenge you embrace — expands not only your career but also your confidence and potential.

Dr Selina Neri, CEO, dean and co-founder, Institute for Future Readiness

Women are diamonds – resilient, brilliant, and shaped by challenges. I have made being a woman my superpower. Everybody wants to shine, but few are willing to endure the pressure that forms a diamond.

Choose your battles carefully. We cannot fight every fight. Instead, ask yourself: “Is this worth it?” Over my 35-year career, I have worked for toxic leaders. I could have fought countless battles. Instead, I focused on the one battle that would matter most: moving forward and getting out of the way. Leadership starts with leading ourselves.

Find what brings you joy in life and make it your personal and professional purpose. For many years, financial independence was my driving force. Over time, I realised my deeper sources of fulfilment – physical and intellectual stimulation, continuous learning, working with people I admire and respect, and calling the UAE my home.

Build genuine relationships, create deep social capital, the safety net that accompanies you throughout your career, and treasure human connections for mutual support.

Kami Viswanathan, president of FedEx Middle East, Indian Subcontinent and Africa

When women rise, industries and economies thrive. An inclusive workforce fuels innovation, productivity, decision-making, financial performance, and employee engagement.

It is important to seek mentorship, build strong networks, and embrace challenges. Success is about talent and determination. Being adaptable, stepping out of your comfort zone, and bringing fresh perspectives with confidence will create impact and enable progress.

Choose organisations that foster continuous learning, value ambition, and provide equal opportunities. Growth happens when you take risks, learn from setbacks, and keep moving forward.

Seize opportunities, believe in your potential, and shape the future with confidence.

Nazneen Abbas, VP, Continental Group

There’s a truth I’ve come to understand over the years: life is unpredictable, and the best way to prepare for it is through knowledge and planning. I learned this lesson in a deeply personal way after being widowed in my early thirties, unprepared for the financial responsibilities that lay ahead. Having never worked or managed finances on my own, I found myself navigating a future I wasn’t ready for.

That experience taught me the importance of financial awareness. It’s easy to feel secure, but stability can change in the blink of an eye. I learned that financial security isn’t something to take for granted — it’s something we build and nurture, no matter where we are in life. Life can change unexpectedly, and the only way to steady ourselves is by being informed, planning, and staying prepared. Though I started from scratch, gaining control over my finances brought me a sense of freedom and confidence I hadn’t known before.

Legacy planning is also an important part of the journey. It’s not just about inheritance; it’s about the decisions we make now and the impact we leave behind. Financial independence allows us to live with purpose and build a meaningful legacy.

To young women: take charge of your finances, plan for the unexpected, and invest in a future that reflects your independence and the legacy you want to create.

Fatima Al Dhaheri, head of AGWA Cluster, ADIO

For younger women navigating their lives, careers and personal growth, my advice is simple: embrace exploration and remain open to change. Life is a journey filled with limitless possibilities, so feel free to try new things, even if they seem outside of your comfort zone. Do not be afraid to pivot or change direction along the way — your path doesn’t have to be linear.

It’s often the unexpected turns that lead to the greatest growth and fulfilment. When pursuing a career or furthering your studies, look beyond simply mastering a single discipline. Broaden your horizons by learning from different perspectives. Whether it’s picking up a new skill, starting a side project, or exploring different industries, the more you expose yourself to, the more you’ll grow.

Equally important is giving back to your community. Active engagement fosters a sense of purpose and allows you to make a positive impact on others. Finally, remember to enjoy the process. You are still young, with the ability to shape your future.

Explore the world, seize new opportunities, and trust that every experience will contribute to your growth. You are capable of achieving great things.

Ida Banek, founder and CEO, Ouronyx

My career trajectory hasn’t been clear-cut with a linear progression. Instead, it has been an incredibly rewarding journey that taught me the power of resilience, the importance of vision and the impact of leading with empathy.

For those wanting to grow a career, I have a few words of advice based on the recent journey I have taken myself: “Trust your story and your heart to stay the course towards your vision.”

Throughout the year, there are countless instances when we are bogged down by operational tasks, challenged, and sometimes even disheartened. It is in these very moments that we need our tenacity and trust in our vision to move us forward.

But vision alone isn’t enough for success. Success in business, as in life, is driven by risk-taking and is accelerated by constructive failures. So don’t get stuck in the familiar: stumbling and falling is the only way to learn how to walk. Some of the greatest names in history have failed, and rather than letting fear of failure cripple them, they’ve accepted mistakes as part of the overall plan.

So always shoot for the moon, and if you miss it: you’ll still land among the stars.

Sunidhi Pasan, group CEO, Finstreet

The financial industry is undergoing a profound transformation, driven by innovation and digitalization. For the next generation of women stepping into leadership roles, success will come from the ability to adapt, think strategically, and lead with conviction.

My advice is to approach every challenge as an opportunity to reshape the status quo. The most impactful leaders are those who are not only technically proficient but also resilient, forward-thinking, and committed to their vision. Remember that leadership is a lifelong journey, and you will continually develop these skills as you encounter new situations.

In my journey building Finstreet, I have seen firsthand how important it is to foster strong networks, seek out peers who challenge your perspective, and build trust within the financial ecosystem. Markets evolve, but relationships remain fundamental to success.

Embrace continuous learning, stay ahead of industry shifts, and always remain open to new ways of thinking. The financial world is becoming more inclusive and dynamic, and those who step forward with confidence and vision will play a crucial role in shaping its future.

Ana Elisa Seixas, head of Marketing, New Balance MEAI

In today’s world, it seems like everyone else has it all figured out. Don’t be intimidated by what you see online, everyone is on their own journey and being true to who you are is what will set you apart.

I have always been a perfectionist, but now I realise how much it makes you feel like you are “not ready” yet. Instead of chasing an impossible ideal, focus on showing up consistently. That’s where real progress happens.

One of the most valuable lessons I’ve learnt is to prioritise movement; not as a means to an end, but as a form of self-care. Exercise isn’t just about looking a certain way; it’s about feeling strong, balanced, and clear-minded. I wish I had understood its impact on mental wellbeing much earlier.

In leadership, the world often encourages women to act more like men although true influence comes from embracing what makes you a woman. Lead with empathy, express your emotions, and uplift those around you. Create true connections wherever you are and don’t forget to travel! Travelling is an amazing way to connect with the world and others, allowing you to shift perspectives and find meaning, not to mention exploring amazing new cuisines.

Lead boldly, live fully, and remember: your unique perspective is your greatest advantage.

Ravneet Arora, director of Sales and Marketing, Lapita, Dubai Parks and Resorts, Autograph Collection

My biggest piece of advice for aspiring female leaders is to focus on balance, confidence, and connection.

First, achieving work-life balance isn’t about doing it all – it’s about identifying what truly matters and protecting that space without guilt. Setting clear boundaries is essential for sustainable success.

Passion is your superpower, but channel it wisely. Love what you do, but don’t let it define you. When passion is paired with strategy, it becomes a powerful driver of long-term achievement.

Assertiveness is crucial—own your space with confidence. Speak up, advocate for yourself, and ensure your voice is heard. Leadership is about stepping forward with conviction, not waiting for permission.

Always stay ahead of the curve. The best leaders anticipate change, embrace new trends, and stay proactive rather than reactive. Be adaptable and always keep learning.

Emotional intelligence is a game-changer. Understanding both your own emotions and those of others helps you navigate challenges and build strong, meaningful relationships.

Most importantly, take the time to understand people. Leadership isn’t just about authority; it’s about connection. When you genuinely value and empower those around you, you create an environment where everyone thrives.

Success isn’t just about achieving goals—it’s about how you inspire and uplift others along the way.

Alanood Al Hashemi, VP, Organisational Culture and Impact, Dubai Holding Entertainment

As a wife and mother of five, I embrace the balance of a full-time career with purpose and determination. For me, it’s about loving what you do and staying devoted to what truly matters.

As an executive leader in organisational impact, I not only find that balance in my own life but also actively promote it at my workplace. I encourage our colleagues to embrace both their professional and personal roles. This is why we regularly host family-inclusive events at our theme parks, cinemas, and even our corporate office, because an engaged parent is an engaged employee, and recognising that our team has a life outside of work is essential to their wellbeing.

To aspiring female leaders, my advice is to work with dedication. If you’re passionate about something but don’t yet have the knowledge, take the initiative to learn. Growth at work comes from curiosity, the willingness to go beyond your comfort zone, integrity and the ability to build strong relationships with your peers. I always aim to lead by example, showing that it is possible to be a female leader making an impact both professionally and personally.

Passant ElGhannam, director Marketing, Kraft Heinz MEA

As a young woman stepping into business, you will face expectations — some spoken, many unspoken. You’ll be told to play soft, to avoid being “too much,” or to temper your passion. My advice? Don’t.

Authenticity is your greatest asset. Leadership isn’t about fitting into a mould — it’s about breaking it. Women are often labelled “too emotional” or “too aggressive” for having a voice. But standing firm in your beliefs isn’t aggression; it’s leadership. Expressing emotion isn’t a weakness; it’s authenticity.

The journey won’t be easy. Get comfortable being uncomfortable. Growth happens when you embrace change and lean into challenges. If it doesn’t challenge you, it won’t change you. And yes, failure will come. Welcome it. Learn. Rise stronger.

But as you push forward, celebrate your success. Own your achievements. Too often, we wait for recognition instead of claiming our place. Don’t wait for your star—ask for it or put it there yourself.

Lift others along the way. Cheer for women around you, build your network, and create opportunities for those who come next.

Believe in yourself. The world doesn’t need more of the same — it needs you.

Dana Awad, ED, Customer, Sales & Marketing at ICTReD

When I began my real estate journey in 2007, I quickly realised that leadership isn’t defined by titles, but by the impact you make. True leaders don’t set out to become leaders, they only focus on making a difference.

As such, for young women entering this industry, my advice is simple.

Firstly, balance empathy and expertise. Managing major stakeholders and navigating mergers and acquisitions has shown me that while strategy is essential, understanding people is truly transformative. It’s something I often remind myself: “To handle yourself, use your head; to handle others, use your heart.”

Secondly, embrace every opportunity to learn, especially from challenges. Every colleague and mentor you meet offers invaluable lessons, so take the time to listen, grow, and continue to innovate. Curiosity has been pivotal in my career.

Thirdly, pay it forward. As we each progress in our careers, we must lay the groundwork for those who come after us. Mentor, guide, train and importantly, encourage other women.

And finally, I encourage you to find your passion and let it guide you. Your ambition and drive will shape your path and inspire others along the way. If you lead with purpose, not just position, you might just be one of the great female leaders of our future.

Sahar Khan, VP Marketing, Bayut & dubizzle

In an ever-evolving world, the ability to learn anew and adapt to change is one of the most powerful skills you can cultivate. Too often, we focus on mastering a single approach or achieving a fixed definition of success, but real leadership is about adaptability — being open to new perspectives, questioning assumptions, and refining your approach as circumstances change. The most effective leaders are those who can balance clarity of vision with the agility to pivot when necessary.

Never hesitate to ask questions, seek feedback, and surround yourself with people who challenge you to think differently.

For young women navigating their careers, my advice is to be intentional about your growth. Take ownership of your development, stay curious, and never let self-doubt stop you from stepping forward. The confidence to lead comes from continuous learning and the willingness to adapt — embrace both, and you’ll always stay ahead.

Virginie Ludmer, marketing director of Volkswagen Middle East

For me, leadership isn’t about having all the answers. It’s about asking the right questions, always staying curious, and being bold enough to step into the unknown. Resilience isn’t just about overcoming challenges; it’s about learning from every experience, so you come back stronger, wiser, and more confident.

At the end of the day, opportunities don’t just appear. You must create them. Say yes before you feel ready. Try the things that intimidate you. Build relationships not just for career growth, but for learning, collaboration, and support. The strongest networks are built on shared ideas and mutual encouragement.

And most importantly, don’t wait for the “right time” to start leading. Leadership isn’t a job title. It’s how you show up every day. It’s in the way you think, the way you work with others, and the way you challenge yourself to grow. The path to success isn’t about waiting your turn; it’s about taking every small step forward with purpose and confidence.

Engineer Sophia Hasnaoui, senior business development manager, Yellow Door Energy

Throughout my career, I’ve learned the key lessons. These include cultivating confidence. Early in my career, I was often the only woman in meetings. Owning my expertise and asserting my viewpoints helped ensure my contributions were recognised. Aligning with mentors, both male and female, provided guidance and opportunities. Supporting and uplifting other women fosters inclusivity and strengthens professional growth. External networking is valuable, but internal networking within your organisation is equally crucial for career advancement.

A successful career requires maintaining mental and physical health, so balance is key.

Staying updated with industry advancements is essential.

Setbacks are inevitable, but they offer valuable learning experiences — embrace them with resilience. Be bold in pursuing your goals, and don’t let obstacles hold you back from following your passion. Champion diversity by advocating for inclusive practices in your organisation.

Abeer Al Husseini, partner, Fragomen MENA

Women in the MENA region are breaking barriers, driving change, leading businesses, and narrowing the gender gap in education and the workforce. Regional national policies and empowerment initiatives have accelerated this progress, particularly in the UAE, where women now hold 10.8 per cent of board positions, double the GCC average of 5.2 per cent, a testament to the UAE’s commitment to progress.

My advice to young women is to strategically position yourselves to capitalise on these evolving opportunities.

Cultivate specialised skills, and globally relevant expertise and proactively seek out mentors and networks that will guide and elevate your career.

The momentum is strong, and young women should seize every opportunity to lead, innovate, and shape the future.

Read: Accelerating women’s leadership in the workplace

Hala Zgeib, head of Luxury at Snap Inc MENA

The tech industry is evolving rapidly, presenting incredible opportunities but also demanding resilience, adaptability, and continuous learning. For women navigating this space, my advice is to embrace both passion and precision. As Joan Miró wisely said, “The works must be conceived with fire in the soul but executed with clinical coolness.”

Let your ambition and creativity fuel you, but approach challenges with strategy, clarity, and a problem-solving mindset.

Leadership is not defined by gender, it is defined by the diversity, knowledge, and creativity you bring to the table. The ability to innovate, inspire, and drive meaningful change comes from perspective and expertise, not from labels.

At Connected Women in Tech (CWIT), our approach moves beyond simply bridging gender parity. Instead, we focus on fostering growth, enablement, and meaningful connections while building a community that extends to all genders. True progress comes from collaboration, and creating an environment where talent, regardless of gender, can thrive and shape the future of tech.

To women in the industry: Build a strong network, advocate for empathy and authenticity, champion and uplift others, and take up space confidently in rooms where decisions are made. The industry needs diverse voices, and each of us has the power to shape the future.

Vasudha Khandeparkar, AI and Data lead, Grand Thornton

To all the younger ladies out there, my advice would be to stay true to yourself. Everything falls into place when you can truly do what you enjoy.
Don’t be afraid of challenging yourself or being one in a group of non-homogenous people. Build your people skills along with your business acumen and technical capabilities. There will be individuals who will guide you along the way — don’t be afraid to ask for guidance.
The one thing I have realised is there’s always a balance to be achieved. My version will be different to another’s. Figure out what your priorities and non-negotiables are. Advocate for yourself and be proud of your achievements.
The community around you gets stronger through the relationships you build. Support other young girls in similar career areas, speak at events and potentially mentor others. The relationships you build at out create a lasting impact.
Don’t think about education and upskilling as another line on your CV or a must-have. Think about the strategic value and how it will augment your current and future roles. Sometimes working while studying gives you a perspective that academics alone won’t.
I’ve always been told that it’s a marathon and not a sprint. Don’t forget that there’s time in a marathon when you need to quicken your pace and times. You also need breaks for rest and water. The same will apply to your life and career.

Hanan Al Marzooqi, director of Operations & Humanitarian Initiatives, Dubai Humanitarian

Young women who excel in their jobs usually have a certain mindset that distinguishes them.

First, you can lead from any position. Second, your communication skills and adaptability are key to winning any challenging situation. Third, observe, comprehend, and adapt when stepping into a new role.

My 18 years of experience taught me that there is something to learn every day, and in the smallest lesson lays hidden wisdom. Women in particular have an incredible ability to pay attention to the smallest details, allowing them to perform with excellence.

Trust in your capabilities, build your confidence and believe you have always something valuable to offer, whether it’s your education, knowledge, previous work experience or even your unique personality and communication style.

Never shy away from opportunities and seize every moment to learn. Sometimes opportunities come with risk and high responsibility, accept it and ask for guidance; courage is a characteristic of leaders.

There will be times you fail, but only to understand what it takes to succeed; failure is part of the journey. Embrace challenges, learn from setbacks, refine your approach, and keep going.

Always remember the impact you can make. Your contributions extend not only to your career, but to also your family, society, country, and world.

Carissa Kell, chief financial officer at Finastra

An important piece of advice I often give to younger women is do not underestimate the impact that you’re having on your company and the people around you. I speak to many women who suffer from imposter syndrome, with thoughts that they are not doing enough or not making a big enough impact. In reality, many of these women are making a substantial impact every day, leading with empathy and holding their teams to high standards. It’s important that we all find time to recognise and celebrate our achievements, even if they seem small.

I also believe that gaining a breadth of experience in several areas can be valuable. Many people become overly focused on progression early in their careers, but there is so much value in lateral movements that allow you to learn new skills. Having a variety of skills can lead to more opportunities later in life, so do not be afraid to try something new.

Finally, do not underestimate the value of your network. Whether industry connections, mentors, coaches or cheerleaders, these relationships can open new opportunities throughout your career.

Everyone can and should carve out time to foster these relationships, whether through external events, platforms like LinkedIn, or spending time with people within your current company.

Farah Zafar, MD and group chief legal counsel at Phoenix Group

My journey through the male-dominated landscapes of tech and finance has crystallised a fundamental truth: resilience is your greatest ally. These industries, historically structured with systemic barriers for women, will test your resolve. You will face underestimation and challenges — but how you respond to these moments will shape your legacy.

Technology, blockchain, and Web3 are shaping the future, yet women’s voices remain underrepresented. We need your insights to drive innovation and redefine standards. That’s why I created a social platform that empowers creators, especially women, to connect, collaborate, and thrive in digital spaces. Don’t wait for permission; step into these fields with conviction. Your unique perspective is not just welcome — it’s essential.

My father’s mantra, “Be the hardest worker in the room”, has become my guiding principle. Skills may open doors, but relentless effort and a growth mindset push you forward. Treat challenges as classrooms. Surround yourself with those who inspire you, and let curiosity drive your growth.

True leadership isn’t about copying existing models; it’s about forging your own path. Leadership involves owning your voice, taking bold (yet calculated) risks, and creating space for others. My journey demonstrates that women can excel in male-dominated fields — not by conforming but by redefining power on their own terms.

Resilience isn’t just about weathering storms — it’s about emerging stronger. Let determination silence the doubters. Let passion conquer fear.

Katherine Borge, co-founder and CCO, Sharp Minds

I would tell young women starting their careers to not second guess themselves. This is the time to ask questions, try new things, take on new experiences and learn everything you can from every interaction. That might mean attending a conference outside your industry, registering for a course, asking to shadow leaders you find inspiring, or asking your boss and colleagues questions to better understand certain processes and decision-making.

You will make mistakes — maybe you’ll ask a question at the wrong time, stumble at a networking event, or overlook something in an assignment. But what matters is that you put in the effort, learn from each experience, and keep moving forward.

I’ve had the privilege of having great mentors early on in my career and learning from them, while also listening to my own instincts, taking chances and tailoring my own communication and professional tactics has allowed me to grow quickly along my own career trajectory landing my first C-suite position in my late 20s.

It’s important to be introspective — to understand your strengths, identify areas for growth, and recognize the environments where you thrive. But once you do, take action without hesitation. Every decision, no matter how small, builds your confidence and shapes a career that feels authentic and fulfilling.

Saudi Arabia cuts oil prices to Asia for first time in three months

Aramco lowered the April official selling price (OSP) for flagship Arab Light crude by 40 cents to $3.50 a barrel

Reuters
Reuters

07 March, 2025

Saudi Arabia cuts oil prices to Asia for first time in three months
Image credit: Getty Images

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Saudi Arabia, the world’s top oil exporter, on Friday lowered crude oil prices for Asian buyers in April for the first time in three months, in line with market expectations and after OPEC+ agreed to gradually increase supply in the same month.

Read-Oil set for biggest weekly drop since October on tariff uncertainty

State oil company Saudi Aramco lowered the April official selling price (OSP) for flagship Arab Light crude by 40 cents to $3.50 a barrel above the average of Oman and Dubai prices, a pricing document from the producer showed.

In the previous month Arab Light’s OSP hit its highest in more than a year at $3.90 above the Oman and Dubai average after US sanctions on Russian oil disrupted global trade and caused oil prices and freight rates to spike.

The company also lowered April prices for other grades it sells to Asia.

The cut in Arab Light price for Asia was in line with the 20 to 65 cents cut forecast in a Reuters poll.

OPEC+, which pumps about half the world’s oil, decided this week to proceed with a planned April oil output increase of 138,000 barrels per day, the group’s first since 2022.

Insights: Real estate in Dubai could shift to net-zero buildings by 2030

Public-private partnerships will be instrumental in bridging capital gaps, accelerating innovation and ensuring regulatory alignment

Hisham El Assaad
Hisham El Assaad

07 March, 2025

Insights: Real estate in Dubai could shift to net-zero buildings by 2030
Image: Supplied

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Once an aspirational concept, sustainability is fast becoming an operational imperative across industries And the real estate sector is no exception.

Developers, regulators, and investors are converging towards a single goal: a net-zero built environment.

The push is multifaceted — policy directives, financial incentives, and technological advances are shaping a market where sustainability dictates value.

Regulatory forces reshaping Dubai’s landscape

The UAE’s Net Zero 2050 strategy places immense responsibility on Dubai’s real estate market.

Mandates for energy-efficient structures, coupled with increasingly stringent green building codes, are no longer mere guidelines but market-shaping forces. Take Dubai Municipality’s Al Sa’fat initiative, which sets a clear benchmark for sustainable construction. Compliance is evolving into a competitive advantage, with regulatory alignment dictating project viability.

Market mechanisms reinforce the trend. Developers now see adherence to green regulations as a direct contributor to asset appreciation.

Institutional investors increasingly prioritise environmental, social and governance (ESG) factors, placing additional pressure on the sector to adapt.

Real estate portfolios without a robust sustainability framework risk obsolescence.

The tech-driven path to carbon neutrality

Emerging technologies present unprecedented opportunities for decarbonisation. Smart grids, high-performance materials, and advanced energy management systems are changing the cost-benefit equation for green construction.

AI and IoT, in particular, are revolutionising efficiency, enabling real-time energy optimisation across large-scale developments.

Consider AI-driven climate control systems, which are incredible at learning occupant behaviours, adjusting heating, cooling, and lighting dynamically, and slashing unnecessary energy use. Such innovations extend beyond operational efficiency; they redefine user experience. In turn, residents and tenants gain tangible benefits — lower costs, enhanced comfort, and a reduced carbon footprint—all while developers secure long-term value.

Green financing as a market catalyst

While still in its early stages in our region, financial instruments are evolving to reward sustainability. Green bonds, sustainability-linked loans, and ESG-backed funding structures incentivize net-zero ambitions.

Global financial institutions increasingly tie lending terms to energy performance and carbon reduction metrics, making sustainable projects more attractive.

Real estate developers recognise the financial upside. Access to lower-cost capital, tax benefits, and insurance incentives are recalibrating project feasibility calculations. Investors, too, perceive green-certified properties as lower-risk, future-proof assets. A premium is emerging for developments that align with global sustainability benchmarks, driving higher valuations and liquidity.

Retrofitting: A route to carbon reduction

The transition to net zero extends beyond new builds. Some of Dubai’s existing real estate stock requires a significant overhaul. Retrofitting offers a cost-effective pathway to achieving carbon neutrality at scale. Deep energy retrofits — integrating high-efficiency HVAC systems, building envelope improvements, and renewable energy integration — deliver rapid emissions reductions.

The economic case for retrofitting is strengthening. Energy cost savings, occupancy premiums, and regulatory incentives make upgrades increasingly viable. For asset owners, failing to act means exposure to depreciation and regulatory penalties. The risk of stranded assets looms large for those unwilling to adapt.

Circular construction: Rethinking building lifecycles

Traditional construction follows a linear model — extract, build, discard. The industry must shift to a circular approach, where materials are repurposed, waste minimized, and end-of-life considerations are baked into project planning.

The shift is already underway, with modular construction, prefabrication, and low-carbon materials gaining traction.

Developers incorporating circular principles gain a competitive edge. Lower material costs, reduced construction waste, and improved project timelines enhance both financial and environmental outcomes.

As material supply chains face growing scrutiny over embedded carbon, circular construction emerges as both a necessity and an opportunity.

AI and IoT: The infrastructure of efficiency

The convergence of AI and the internet of things (IoT) is reshaping building management. Predictive analytics, automated controls, and data-driven optimisation create a seamless pathway to sustainability.

Consider the impact of IoT-enabled energy monitoring. Smart meters provide granular insights into consumption patterns, allowing property managers to implement real-time adjustments. AI-driven forecasting models anticipate peak demand periods, preventing unnecessary energy expenditure.

Such innovations do more than reduce emissions — they redefine operational efficiency.

Collaboration as the driving force

No single entity can achieve net zero in isolation. Developers, policymakers, financial institutions, and technology providers must coordinate efforts. Public-private partnerships will be instrumental in bridging capital gaps, accelerating innovation, and ensuring regulatory alignment.

Dubai has a history of ambitious urban transformation. The same model that delivered world-class infrastructure, free zones, and business-friendly ecosystems can drive the net-zero transition. Policy frameworks encouraging private-sector participation, combined with government-led incentives, will be essential.

The market shift towards sustainable properties

Consumer demand is shifting. Investors, home buyers, and tenants increasingly prioritise sustainability. Energy-efficient buildings command higher occupancy rates and rental premiums. Healthier indoor environments, driven by superior air quality and natural lighting, enhance livability.

The long-term trajectory is clear — green buildings will dominate Dubai’s real estate market. Developers that embrace sustainability now are positioning themselves for resilience and profitability. Those slow to adapt risk irrelevance.

The writer is the founder of OSUS Properties.

WhatsApp launches ‘Lists’ in UAE: What the new feature has to offer

With this feature, WhatsApp users can filter their chats into custom categories of their choice

Nida Sohail
Nida Sohail

07 March, 2025

WhatsApp launches ‘Lists’ in UAE: What the new feature has to offer
Image credit: Getty Images

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Messaging platform WhatsApp has launched the ‘Lists’ feature for its UAE users today.

With this feature, WhatsApp users can filter their chats into custom categories of their choice. Lists can be created for families, work colleagues, friends, or even neighborhoods, helping users focus on those that are most important when needed.

Read- You can now book taxis via WhatsApp in Dubai

The lists can be created and edited by tapping the + in the filter bar at the top of your Chats tab, or edited by long-pressing a list.

Similar to ‘Favorites’, users can add both groups and one-on-one chats to a list, and any list they create will appear in the filter bar.

The lists feature was rolled out by the entity on October 31, 2024, to help its users focus more on the people and conversations that matter most to them.

Default Lists

There are four default lists available for users. They are as follows:

  • All: The default view of all the user’s messages.
  • Unread: This category contains chats with messages that are marked as unread or haven’t been opened yet.
  • Favorites: This contains chats from the user’s favorite contacts.
  • Groups: This category contains all the user’s group chats in one place.

Lists Feature: The functioning explained

When selected, lists are highlighted in green. The lists remain applied until users change the filter view or exit and reopen WhatsApp.

However, it should be noted that chats cannot be reorganized within the All, Unread, or Groups categories. The contacts added as favorites appear in the Chats tab, the Favorites list, and the Calls tab under Favorites.

Custom lists can be created to organize chats into separate, accessible categories.

A detailed process of how this feature can be used for both iOS and Android devices has been explained here

It was in January this year that the world’s biggest messaging platform kicked off the new year with a suite of features and design updates aimed at enhancing user experience.

The updates – revealed by WhatsApp’s owner Meta – included creative camera effects, personalized selfie stickers, and improved message reactions, with a focus on making the platform more engaging and intuitive.

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