Emirates Skywards, Visa cement exclusive, multi-year partnership

Image: Emirates Skywards

Emirates Skywards, the loyalty programme of Emirates and flydubai, has joined hands with Visa, a global leader in digital payments, to offer better travel experiences for its members.

The exclusive, multi-year deal with Visa will strengthen collaboration between Emirates Skywards and co-brand issuer partners across the GCC.

Dr Nejib Ben Khedher, DSVP Emirates Skywards, said: “We’re excited to announce this landmark partnership with Visa – a strategic agreement which will unlock incremental value for our loyal members across the GCC and will tighten our collaboration with our banking partners in the region.”

Emirates Skywards partnership to add more benefits for members

The new partnership will also enable the loyalty programme to work more closely with its partners on personalisation and data-driven decision making to enable better customer experience.

It will also improve digitisation and innovation; and increase opportunities for more personalised rewards and products on co-brand card propositions.

As a result, members will benefit, earning Miles faster with exclusive offers and accelerated earning opportunities.

Dr Saeeda Jaffar, SVP and group country manager for GCC at Visa, added: “This multi-year exclusive deal with Emirates Skywards, one of the largest of its kind worldwide and the largest in scale in the region, is a significant milestone in our journey to enhance the payment experience for travellers worldwide.

“Here in the UAE, our Global Travel Intentions study revealed that 70 per cent of outbound travellers consider digital payments integral to a secure and rewarding travel experience. This large-scale partnership is a step towards fulfilling that need and we are thrilled with this opportunity to work with Emirates in bringing new experiences to Visa cardholders in the UAE and GCC.’’