Emirates unveils new city check-in and travel store in DIFC
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Emirates unveils new ‘city check-in and travel store’ in DIFC

Emirates unveils new ‘city check-in and travel store’ in DIFC

The new facility is a stylish and spacious contemporary space that is aimed at ensuring a hassle-free check-in experience for passengers

Gulf Business
Emirates check-in robot

Emirates has opened a new city check-in and travel store in the Dubai International Financial Centre (DIFC), as part of the carrier’s broader strategies to enhance customer experience.

The new city check-in and travel store, which is located in the elite ICD Brookfield Place, allows customers to conveniently book travel, check-in for flights, drop luggage and shop for travel essentials to save time at the airport.

“Emirates city check-in is our latest addition to the Emirates travel experience, showing our commitment to providing customers with an array of check-in options,” Adel al Redha, Emirates’ chief operating officer said adding that the new location is the first ultra-convenient check-in and baggage drop facility conveniently located in the DIFC area.

The new facility has a prime and premium location for busy professionals in Dubai’s finance hub and allows customers to drop their luggage as early as 24 hours and up to four hours before a flight.


Emirates passengers with valid boarding passes who wish to discover the area or spend time relaxing before their flight will have complimentary access to select lifestyle facilities in the world-renowned ICD Brookfield Place, and exclusive discounts and special offers across a range of restaurants, gyms, and luxury stores.

The travel store offers seamless service via self-check-in kiosks, at dedicated desks with Emirates agents or with the help of the airline’s check-in robot assistant – Sara.

Sara is an innovative portable robotic check-in system that can match faces with scanned passports, check passengers in and guide them to the luggage drop area.

Emirates said the new travel store is a stylish and spacious contemporary space which aims to ensure a hassle-free check-in experience for passengers.

Emirates expands global network

Meanwhile, Emirates has boosted operations by 31 per cent since the start of its financial year and plans to ramp up seat capacity in its latest published northern summer schedule which started on March 26, 2023.

Emirates travel store DIFCIn March, the airline said it had executed the rapid growth of its network operations – reintroducing services to five cities, launching flights to one new destination and adding 251 weekly flights onto existing routes in the process.

The Dubai-based carrier is set to launch a new daily service from Dubai to Montréal, starting July 5, the airline’s second gateway in Canada that will complement its passenger services to Toronto.

The new destination comes as the UAE and Canada aim to deepen economic cooperation between the two nations and stimulate benefits to the aviation and tourism sectors, in addition to enhancing trade flows and commercial links.

Read: Emirates expands its global network with Montréal flights

Emirates also ramped up its frequency to Canada with two additional flights per week between Dubai and Toronto. The carrier operates its flagship Airbus A380 aircraft on the route.

Earlier in April, the airline also restored its full Japanese network with the resumption of its passenger services to Tokyo-Haneda, further building on its continued expansion in the Southeast Asia region.

Emirate, which unveiled its new signature livery in March, said established routes to Europe, Australia and Africa will be served with more flights in the coming months while in East Asia, more cities are seeing route restarts.

Read: Dubai’s Emirates to ramp up flight frequencies to more than 15 destinations


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