Emirates NBD sees over Dhs5bn in trades after year of zero-fee local equities offer

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Emirates NBD, one of the largest banking groups in the Middle East, North Africa and Türkiye, said customer trades on its zero-transaction-fee local equities platform have surpassed Dhs5bn in the 12 months since it launched.

The initiative, introduced on August 26, 2024, allows investors to trade UAE-listed equities commission-free via the bank’s digital wealth platform ENBD X.

The bank said more than 300,000 commission-free trades have been executed on the Dubai Financial Market (DFM), Abu Dhabi Securities Exchange (ADX) and Nasdaq Dubai since launch, with access to over 150 UAE-listed equities.

The mobile banking app ENBD X integrates banking, investment and advisory services, and offers features such as customisable price alerts, real-time investing and fully digital onboarding.

Emirates NBD said the service aims to expand access to financial markets, aligning with the UAE’s “We the UAE 2031” strategy to deepen capital markets and boost financial inclusion.

Emirates NBD’s zero-fee local equities offer received a strong response

Marwan Hadi, group head of Retail Banking and Wealth Management, said: “We are pleased to see an outstanding response to the zero-transaction-fee trading initiative that we launched on our digital wealth platforms, accessible via ENBD X.

“One year on, our customers have embraced purposeful investment by investing in local equities. As a leading national bank, we are proud to transform how people invest, by providing an inclusive, accessible, transparent and affordable platform, while also supporting local businesses.”

He added that innovation remained a core focus, with ongoing enhancements to ENBD X and the development of new products and services to meet evolving customer needs.

Last year, Emirates NBD also launched fractional bonds on ENBD X as part of efforts to broaden access to financial markets.

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