Emirates aces the courts with multi-year partnership with Wimbledon

Emirates, the UAE’s national carrier, has secured its fourth “Grand Slam” partnership by announcing a multi-year collaboration with one of the most prestigious tennis events worldwide – The Championships, Wimbledon.

The airline said,” As the official airline partner of The Championships, Emirates is set to elevate the tennis experience with groundbreaking activations both on and off the court.” The Championships at Wimbledon are scheduled to take place from July 1 to July 14, at the All England Lawn Tennis Club.

Emirates’ partnership with Wimbledon marks a significant milestone as the airline becomes a proud sponsor of all four Grand Slam tournaments.

Sir Tim Clark, President of Emirates Airline, reiterated Emirates’ unwavering commitment to tennis, highlighting the airline’s sponsorship of numerous high-profile events across the ATP and WTA tours.

Sir Tim Clark expressed pride in expanding the airline’s presence in the sport of tennis, stating, “From hard court to grass court – we’re thrilled to extend our footprint in the tennis world. Wimbledon represents a pinnacle sporting event viewed by millions globally, and we’re honoured to align with such a revered brand.”

Emirates impact

Under the partnership, Emirates will enjoy a plethora of benefits, including on-court branding at Centre Court and No.1 Court, engaging activations to connect with tennis enthusiasts, and digital media rights.

Additionally, Emirates will feature prominently in the virtual realm through ‘Wimbleworld’ on Roblox, offering branded tennis courts and obstacle courses.

In a bid to champion social impact initiatives, Emirates and Wimbledon will collaborate on a multimillion-pound “Force for Good” fund aimed at supporting and promoting initiatives that positively impact society and local communities across the UK.

Emirates’ said its enduring commitment to the UK is underscored by its extensive network of more than 130 destinations, with 131 weekly flights to the UK operated by its iconic A380 and Boeing 777 aircraft.

It added, the airline’s partnership with Wimbledon reinforces its dedication to providing world-class travel experiences to customers while supporting global sports and cultural endeavors.

Read: Emirates announces partnership with NBA, including title sponsorship