Emaar’s Reel Cinemas expands into Saudi Arabia

By virtue of an agreement between Emaar Entertainment UAE and Saudi-based GOSI Investment Ventures, Reel Cinemas will open in Saudi Arabia.

Reel Cinemas will launch its first venue in Riyadh in December this year, which will be developed and managed by Emaar Entertainment. The first Reel Cinemas will feature 14 cinema screens with the most advanced cinema technology and a specially crafted F&B menu.

With an investment of SAR1bn, the expansion plans includes twenty new venues to be unveiled within the next five years, including both cinemas and family entertainment centres across the kingdom, charting the entertainment industry in the country.

The General Authority for Audio-visual Media delivered the eleventh licence to Emaar Entertainment to operate Reel Cinemas in the kingdom. 

Ahmad Matrooshi, executive board member – Emaar Properties, said: “We are proud to bring a world-class entertainment experience to Riyadh with our first Reel Cinemas location which will open in 2021. We are confident that our partnership with GOSI Investment Ventures will provide our guests with innovative cinema formats tailored for every taste. Riyadh is internationally recognised for its strong heritage in art and culture and the new Reel Cinemas in Riyadh will bring another aspect of entertainment to residents and visitors alike.”

“We are thrilled to partner with Emaar Entertainment Saudi to bring the first Reel Cinemas venue to the Kingdom of Saudi Arabia,” commented GOSI investment Ventures Ltd spokesperson Mazen H. Qandeel.

“Audiences can look forward to enjoying an incomparable movie-watching experience – incorporating not just the latest movie content, but also delectable dining options, superior customer service and cutting-edge technology.”