Emaar’s Dubai Hills Mall opens

Emaar Malls, which is majority-owned by Emaar Properties, has announced that its Dubai Hills Mall, located at the Dubai Hills Estate, is now open.

Sustainably designed, Dubai Hills Estate is a master development from Emaar. The 2,700-acre multi-purpose development is part of Mohammed Bin Rashid City, which is situated between Downtown Dubai and Dubai Marina.

The two-level mall, spread over a gross leasable area of 2 million sq ft, features outlets offering a selection of retail, dining and entertainment concepts.

Visitors will now have access to Roxy Cinemas and the Adventure Park. The Storm Coaster, a roller coaster experience located within the mall, is slated to be a popular draw for thrill seekers.

The first-of-its kind, indoor roller coaster features a modern and immersive preshow experience, which places guests in the exciting world of storm chasing. It offers an action-packed experience for riders comprising a vertical launch, speed changes, a sharp drop and sudden acceleration.

Additionally, the attraction comprises three trains, each with a capacity of 12 riders, that runs simultaneously and is a multi-vehicle inversion coaster which wraps around the entire building it’s housed in.

Groups of 36 visitors will experience 360-degree immersion throughout the two-and-a-half-minute ride, as they are lifted high above the Dubai skyline. In order to experience this adventure, riders must be at least 130cm in height. Blending real-world footage with cinematic special effects, guests will be plunged into the heart of an epic mega-storm.

In addition to the a slew of retail stores, food and beverage outlets, and restaurants, Geant hypermarket will also serve the neighbouring community.

The new mall is easily accessible from Downtown Dubai, Emirates Hills, Dubai Marina, Arabian Ranches and other communities in the vicinity via Al Khail Road and Umm Suqeim Street. It also comes fitted out with over 7,000 parking spaces that are conveniently located within the massive parking complexes on site.

In addition to the mall, Dubai Hills Estate features a central park with basketball and volleyball pitches, children’s play areas, a skate park, walking and cycling trails and the Dubai Hills Golf Club.

In other news, Emaar Properties reported a net profit of Dhs3.8bn ($1.035bn) for 2021, marking a 80 per cent increase from Dhs2.109bn ($574m) in 2020. Emaar Malls recorded 2021 revenues of Dhs4.988bn ($1.358bn) with a net profit of Dhs1.832bn ($499m), representing growth of 42 per cent and 160 per cent respectively, compared to 2020.

Emaar Malls’ assets maintained a occupancy level of 87 per cent. Namshi, Emaar Malls’ e-commerce fashion and lifestyle platform, recorded sales of Dhs1.541bn ($420m) during 2021.

Read: Dubai’s Emaar Properties posts 80% rise in net profit for 2021