Egypt-based FMCG giant picks SAP to run distribution, sales

EDITA, an FMCG company headquartered in Egypt, has gone live with SAP Direct Store Delivery (DSD) Mobile Android Solution 2.0 integrated with SAP ERP Central Component (ECC).

With nearly 700 devices over 25 distribution centres scattered all over the country, SAP DSD Mobile Android and SAP DSD Backend on ECC runs the end-to-end sales force and distribution activities, including presales and van sales scenarios.

EDITA production facilities encompass 31 production lines, as well as a nationwide distribution network. Its customer base includes more than 66,000 wholesale and retail customers, with exports to more than 17 markets in the region.

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The solution enables real-time market order creation on the ECC side, such as deal conditions, uploading of PDF documents for legal purposes, reloading and unloading, stock visibility, loading confirmation, e-signatures, and invoice and credit note generation. Additional functionalities are real-time tracking for all drivers’ achievements during the day, using internal dashboards.

The vendor Zebra offered the mobile hardware technology and printers, with the SAP solution running at point of sales.

“As the Middle East’s food and beverage market rises, EDITA needed full visibility to enhance production and distribution, and to meet customer needs,” said Hoda Mansour, Managing Director, SAP Egypt. “EDITA, thanks to its digital transformation with SAP, now has real-time insights to enhance its competitiveness and Egypt’s standing as a leader in food and beverage manufacturing.”