EFG Hermes ONE rebrands, unveils new trading platform

Image: Supplied

EFG Hermes ONE, the flagship trading app from EFG Hermes, a subsidiary of EFG Holding, launched its newly rebranded platform, offering an enhanced user-centric trading experience.

The revamped app features a new brand identity, a redesigned interface and a suite of advanced features designed to empower investors in Egypt, Kuwait, and soon the UAE, with access to 35 global markets through its affiliate company, OLT Investment International Company (OLT) based in Bahrain.

Ahmed Waly, global head of Brokerage at EFG Hermes, emphasised the app’s inclusivity and user-friendliness. “Our vision for the revamped EFG Hermes ONE is to create an inclusive, user-friendly platform that empowers individuals to achieve their financial aspirations.

“By integrating advanced technology and a streamlined interface, we are breaking down barriers to entry, making investing simpler and more accessible than ever before for clients across our global footprint. This rebrand reflects our dedication to supporting and encouraging our users at every step of their investment journey.”

Mohamed Sayed Fathy, CIO of EFG Holding, highlighted the focus on innovation and customer-centric design. “The enhanced features, modern user interface, and intuitive user experience of the revamped EFG Hermes ONE app highlight our relentless pursuit of innovation and excellence. We’ve significantly improved performance and placed our customers at the core of our design process, offering robust tools and resources for seamless trading and valuable insights.”

Features of the new EFG Hermes ONE app

One of the standout features of the new EFG Hermes ONE app is its pioneering licensed e-KYC digital onboarding process, the first of its kind in the Egyptian market. It simplifies the user registration process, allowing for swift and secure account setup.

The app offers a comprehensive range of trading options, including market price, limit price, same-day trading, margin trading, short selling, and conditional alerts.

Users can manage their investment portfolios with tools for stock allocation, performance tracking, and rebalancing, alongside deep technical stock analysis for informed decision-making.

Additionally, the platform supports multiple top-up and withdrawal methods, including bank transfers and mobile wallet options, ensuring seamless transactions.

The platform also features dedicated customer support via calls, emails, and chatbots, ensuring a secure and well-supported trading experience.