UAE’s e& money launches prepaid card with cash rewards

UAE’s e& money, the fintech arm of e& group, has announced the launch of the e& money card, a digital first card for the UAE market promoting financial inclusivity and advancing the vision of fostering a cashless economy.

UAE residents can obtain a card within 10 seconds by logging into the e& money app. Customers are instantly issued a 16-digit Mastercard branded card, ready to be used for payments and ATM access.

There are more than 180,000 digital cards issued until now since the launch in March.

Global transactions

The brand has ensured user experience by integrating the card with Apple Pay, Samsung and Google Wallet. Furthermore, customers can also request the physical version of their cards for free during the launch period, which will be delivered to their doorstep within just a few days.

Say goodbye to carrying cash and hello to convenience.??
With #SamsungWallet and your e& money card, experience the ease of secure payments! ?#eAndMoney #SamsungPay #DigitalPayment pic.twitter.com/S98rnVQWQ7

— e& money (@eandmoney) August 1, 2023

The card provides customers with one per cent cash rewards on all card spends during the launch period until the end of 2023. This reward is unique for a prepaid card, as it is typically associated with credit cards.

Moreover, customers can access cash rewards through the app, either by transferring them to the main wallet account as real cash or redeeming them in the unique e& money loyalty catalogue with the best deals including gaming and entertainment vouchers and many more.

Financial inclusion

Khalifa Al Shamsi, chief executive officer, e& life, said: “By combining cutting-edge technology, seamless user experiences, and attractive benefits, such as instant digital issuance and cash rewards, we are redefining the way people access and manage their finances. Our aim is to empower individuals from all walks of life, fostering financial inclusion and enabling them to embrace the advantages of a cashless society.”

Instant access with e& money

“Our goal is to empower all individuals, regardless they are banked or not, by providing instant access to a rewarding prepaid card that offers cash benefits. As e& money, we are proud to launch this digital first card as the first telco-backed issuer in the UAE.

The e& money card portfolio is set to revolutionise the payment landscape and digital experience of consumers,” said Melike Kara, CEO of e& money.

Also read: UAE’s e& eyes further expansion, acquires Czech PPF Group’s telecom assets