Dubai’s ruler Sheikh Mohammed Bin Rashid Al Maktoum has approved a new creek front project to be developed in Dubai’s Al seef area, official news agency WAM reported on Wednesday.
The project, to be developed by Meraas Holding, covers a 1.8km plot, extending from Al Fahidi area and is being developed at an estimated cost of Dhs2 billion, the report said.
The development, scheduled for completion by the end of 2016, will include a floating market, hotels, restaurants, art galleries and shops for Emirati handicrafts. The design of the development will reflect the ‘Emirati traditional identity,’ WAM stated.
Sheikh Mohammed, who was given a presentation of the project’s masterplan, issued directives calling for close coordination between the project’s stakeholders to build it as a new tourist attraction in Dubai.
“Let us work as one team to transform our city into a cultural hub that attracts creative artists. I want Dubai to remain a melting pot for peace, harmony and love, a vibrant place for all,” he was quoted as saying.
Dubai is rapidly improving and diversifying its entertainment offerings, and is keenly looking to showcase its cultural and artistic character.
Earlier this week, Sheikh Mohammed announced that Dubai will soon become an ‘open air gallery’, with plans to introduce various art exhibits across the city.
Dubbed ‘Dubai Speaks to You’, the project is the first to be introduced under the Dubai Media Office’s marketing initiative, Brand Dubai.
Brand Dubai is collaborating with several property developers in the city including Nakheel, Meydan, Emaar, Dubai Holding and Meraas Holding, to make prime locations across the emirate available for UAE artists to work on, whether it’s street art, installations, photography or sculpture.
Sheikh Mohammed invited wide participation, saying, “We are giving you the opportunity to make your city into an open air museum – Dubai is your canvas.”