Dubai’s ENOC to invest Dhs250m in digital transformation push

Dubai’s ENOC Group plans to invest Dhs250m of its overall 2021 expenditure towards further promoting its digital transformation strategy.

ENOC’s growth strategy will focus on enhancing its business through digitalisation, which will help optimising operations and identifying synergies, while aiming to meet the growing energy demand in Dubai and the UAE.

AED 250 million of #ENOC’s overall 2021 expenditure will go towards further progressing the Group’s digital transformation strategy. pic.twitter.com/8ifvhdADRd

— ENOC (@enoc_official) April 6, 2021

Saif Humaid Al Falasi, group CEO, ENOC, said: “The year 2020 was an unprecedented year for all and at ENOC we believe that it also presented great opportunities. It made us re-evaluate our operations and urged us to adopt innovative measures to keep up with the fast-paced transformation that our sector is going through.”

“While increasing our market share remains a priority, we are focused on strengthening our business to ensure that we have the capabilities to face any future challenges. As we gear up to our nation’s Golden Jubilee, we remain committed to our leadership’s vision to honour our past achievements and continue investing to further our digital acceleration and maintaining sustainable growth and diversification to meet the UAE’s growing energy demands,” he stated.

In 2019, the group launched an accelerator programme ‘Next’ to realise growth opportunities and tackle challenges in the energy sector through building new digital ventures for business-to-business and consumer categories. Under that programme, it introduced two digital ventures, ENOC Link – a digital mobile fuel delivery service for businesses in the UAE, and Beema – the UAE’s first pay-per-kilometre car insurance.

Read: ENOC’s Beema Insurance to offer one month free car insurance

ENOC also introduced ‘Masar’, its digital transformation programme designed to offer digital integration of all its divisions to enhance efficiencies across its core operational and support functions, official news agency WAM reported.

“We are on track with our Emiratisation efforts to achieve 50 per cent by 2021 and are dedicating our efforts to hone our young national talents. We will dedicate our time and resources to ensure that our employees fully understand the potential that digitalisation has to offer,” Al Falasi added.

In 2020, the group achieved significant milestones, which included the optimisation of retail non-fuel business, increasing capabilities of its storage and terminalling arm, enhancing the performance of its various subsidiaries, which ultimately contributed to 60 percent in budgetary savings.

Read: Dubai-owned ENOC Group records increase in storage demand across facilities globally