Dubai’s Emirates inks agreement with Huawei to strengthen relationship

Dubai carrier Emirates and Huawei have signed a Memorandum of Understanding (MoU) to strengthen their existing partnership.

The extended collaboration will allow both companies to increase their local and global audience and bring greater awareness to their respective brands, a statement said.

In addition to joint promotions in the other home markets, the partnership will also encompass the launch of customer-centric initiatives, including enhanced experiences for Huawei smartphone users while booking tickets and making travel plans on the Emirates app, available on the AppGallery – Huawei’s official distribution platform.

For Emirates, the integration into Huawei’s ecosystem will allow the airline to tap into a broader target audience and Huawei phone users, especially in the Chinese marketplace, the statement added.

The cooperation will also enable Emirates to lend support for the Huawei search engine, Petal Search, on smart devices across the MEA region.

Emirates today signed a Memorandum of Understanding (MoU) with @Huawei, one of the world’s top tech brands, to further extend their existing partnership. https://t.co/RGNY2DdcML #FlyEmiratesFlyBetter @ATMDubai pic.twitter.com/0OMtOmKwH3

— Emirates Airline (@emirates) May 18, 2021

Last year, Emirates and Huawei had announced a collaboration to promote the airline’s app to the latter’s phone users resulting in over a million downloads to date. The partnership saw the introduction of SmartCard Integration, providing a booking option for Emirates app users within the Chinese mainland and the UAE and the ability for them to access their travel and flight information.

Read: Dubai’s Emirates enters into agreement with Huawei