Dubai Parks and Resorts signs vendor agreements ahead of October launch

Deals have been signed with HB Leisure, Penny Press Factory, Best Locker and Scooter Bug.



Dubai Parks and Resorts announced that it has tied up with third party vendors for theme park services ahead of its launch in October this year.

The mega theme park complex, which will provide over 100 rides and attractions upon opening, has signed agreements with HB Leisure, Scooterbug, Best Lockers and Penny Press Factory.

Under a five-year revenue sharing deal, United Kingdom-based HB Leisure will provide skill games for visitors to interact with the characters and themes of the individual zones within each park.

Meanwhile UK-based Penny Press Factory will provide souvenir coins machines, featuring unique IPs, which will be exclusive to Dubai Parks and Resorts.

The partnership with ScooterBug will provide children’s strollers and electric mobility vehicles and the deal with Best Lockers will allow visitors to store their personal belongings in electronic lockers.

Dubai Parks and Resorts also previously announced a five-year revenue share agreement with UK-based image solutions provider Picsolve International.

Chief parks operating officer Stanford Pinto said: “Along with providing guests with unrivalled and unforgettable experiences at our parks, we are also focused on ensuring long-term revenue-generating opportunities for our shareholders.

“The partnership agreements with our third party vendors will offer a wide range of additional services.”

Set across 25 million sqft, Dubai Parks and Resorts will include three theme parks – Hollywood themed motiongate, Legoland and Bollywood Parks, one water park, a hotel and a retail dining district Riverland.

It is slated to be the largest in the region when it opens.

In February, the company confirmed that it had completed 100 per cent of the design, 88 per cent of overall facilities structure works and 70 per cent of the infrastructure.

The first ride – Legoland Dubai’s Dragon Coaster – was installed in October and in total 89 per cent of the ride system production with 16 complete rides have been delivered.

Announcing its financial results for 2015, the Dubai-listed firm also said that cumulative project expenditure reached Dhs 5.8bn as of end-December 2015.

Dubai Parks and Resorts hopes to make revenues of Dhs 2.4bn in its first full year of operation.