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Dubai launches its own font in global first

Dubai launches its own font in global first

The new font will be used by government departments

Dubai has become the first city in the world to create and be named after a Microsoft font as part of plans to become a regional and global leader in innovation.

Dubai Font was designed by by Dr Nadine Chahine in collaboration with a team from a global agency Monotype.

It is described as featuring unique characteristics to encourage self expression and reading and is available in 21 languages to the more than 100 million users of Office 365.

“The openness and harmony of the people in the UAE, the essence of Dubai and its vision to become the quintessential modern Arab city were our source of inspiration to design the Dubai Font”, said Dr Nadine Chahine, type director and legibility expert at Monotype.

“The challenge wasn’t to create a quality font but to create a new and a special medium of expression to unleash ambitions and transcend borders.”

Crown Prince of Dubai and Chairman of the Executive Council of Dubai His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, who helped oversee the project, urged government departments to use the font in their correspondence.

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