Dubai Holding introduces ‘Tickit’ to reward members
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Dubai Holding introduces ‘Tickit’ to reward members

Dubai Holding introduces ‘Tickit’ to reward members

The new rewards programme gives members a chance to earn between 0.5 per cent and five per cent in points for every transaction at participating brands or outlets online and in-store

Dubai Holding has launched Tickit, a new loyalty programme. The rewards programme will be rolled out across some of Dubai Holding’s largest attractions and entertainment offerings, leading theme parks, dining and hospitality, online and in-store shopping, transport and more.

Tickit gives members the chance to earn points through partner brands and participating e-commerce sites without having to present an app or a loyalty card, or even scan barcodes or receipts.

Members earn between 0.5 per cent and 5 per cent in points for every transaction at participating brands or outlets online and in-store, depending on the category.

Once a UAE-issued bank credit or debit card is linked to the member’s account, the programme automatically captures every relevant transaction done with the linked card, and points are earned instantly with no minimum spend.

Tickit brings card-linked technology, termed ‘Magic Earn’, to the UAE for the first time with both Mastercard and Visa. Magic Earn, works with a linked UAE-issued bank card, Apple Pay, Samsung Wallet or Google Pay. Magic Pay, another available feature, allows members to redeem rewards using the points accumulated on a virtual payment card generated through the app.

Huda Buhumaid, chief marketing officer of Dubai Holding, said: “As one of the nation’s largest and most diverse companies with an extensive retail and entertainment portfolio, launching Tickit is a natural progression for us, allowing Dubai Holding to bring to market the most innovative, cutting-edge rewards programme that gives back to our vast loyal customer base and all UAE residents in the most effortless way.”

Buhumaid added, “We have invested in the latest technology for Tickit, and with its seamless integration and data-driven digital innovation, we are building on our ongoing commitment to offering an enriched living experience for all who call the UAE home.”

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