Dubai Holding Asset Management rebrands residential portfolio

Dubai Holding Asset Management (DHAM) has rebranded its residential leasing portfolio, formerly known as Dubai Asset Management, under the new name ‘Dubai Residential’, reinforcing its position as one of Dubai’s largest residential leasing businesses.

This move follows the integration of Nakheel and Meydan into Dubai Holding, expanding the portfolio to over 40,000 homes and serving more than 150,000 residents across the emirate.

The rebrand marks a significant milestone in DHAM’s two-decade journey, emphasising its commitment to building future-focused, connected communities. The newly unified portfolio includes many properties, from premium waterfront locations to family-friendly neighbourhoods.

“Dubai’s rapid economic growth and urban development are a testament to the visionary leadership that has positioned the city as a global destination,” said Malek Al Malek, group CEO of Dubai Holding Asset Management. “The strategic rebranding of our residential leasing portfolio underscores our market leadership and highlights the significant opportunities in Dubai’s real estate sector.”

Established in the early 2000s, DHAM has steadily expanded its residential offerings.

In 2020, the integration of Meraas under Dubai Holding significantly broadened its market presence.

The 2024 inclusion of Nakheel and Meydan further solidified Dubai Residential’s position as a leader in the city’s competitive leasing market.

Dubai Holding (DHAM) portfolio

The portfolio now includes prominent residential communities such as City Walk Residences, Bluewaters Residences, Remraam, Shorooq, Ghoroob, Badrah, Manazel Al Khor, Ghoroob Square, Meydan Residence 1, Layan, Bayti Villas, Nad Al Sheba Villas, Dubai Wharf, Meydan Heights, The Gardens, Garden View Villas, Garden View Apartments, Al Khail Gate and International City.

As Dubai’s population grew by more than 25,700 in Q1 2024, demand for prime rental properties remains robust, positioning Dubai Residential for continued growth into 2025.

Residents of Dubai Residential properties benefit from digital services for contract renewals, maintenance, and payments via a dedicated app, as well as access to retail centres, sporting amenities, and exclusive discounts from key partners.

The rebranding also includes a refresh of the brand’s visual identity.